You may have noticed that AI generated FAKE Sony Alpha Guides are now flooding Amazon. A fee examples:

• This fake A7rV guide -> please do NOT buy!
• This fake A7IV guide  -> please do NOT buy!
• This fake RX100VI guide -> please do NOT buy!

Those guides now make up of the vast majority of “books”!

For now, you can easily spot them by the strange camera images. But as AI improves, I expect they’ll be able to fool even us more experienced users. This is the world we live in now, where everything can be generated with such high quality that it fools 99% of people. Amazon should really try to implement a serious policy to fight against this trend!

For those of you that want to buy good books check out the book list from Gary Friedman, David Busch, Mark Galer.

A newly published Sigma patent reveals the design of three fast f/1.2 prime lenses. Two are already on the market — the 50mm f/1.2 and 35mm f/1.2 — while the third points to an unreleased 85mm f/1.2 portrait lens. I’m convinced Sigma will make this a reality very soon!

via Asobinet

Sony launched new deals in Europe:

• Up to 500 Euro off at Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
• Up to 500 Euro cashback at Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

Yodobashi shared the list of best-selling gear in early September:

Top 10 Best-Selling SLR Cameras:

1. Hasselblad X2D II 100C Body
2. Sony α7C II Zoom Lens Kit (FE 28–60mm)
3. Fujifilm X-M5 XC15–45mm Lens Kit
4. Sony α7C II Body
5. Canon EOS R5 Mark II Body
6. Canon EOS R50 Double Zoom Kit
7. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit
8. Nikon Z50II Double Zoom Kit
9. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
10. Canon EOS R6 Mark II Body

Top 10 Best-Selling Lenses:

1. Sony FE 24–70mm F2.8 GM II
2. Canon RF100–500mm F4.5–7.1 L IS USM
3. Hasselblad XCD 2.5/55V
4. Sony FE 70–200mm F2.8 GM OSS II
5. Canon RF24–70mm F2.8 L IS USM
6. Sigma 200mm F2 DG OS | Sports (E-mount)
7. Canon RF70–200mm F2.8 L IS USM
8. Sigma 16–300mm F3.5–6.7 DC OS | Contemporary (RF)
9. Nikon NIKKOR Z 24–120mm f/4 S
10. Canon RF100–400mm F5.6–8 IS USM

Top 10 Best-Selling Compact Digital Cameras:

1. Ricoh GR IV
2. Canon PowerShot SX740 HS
3. Sony VLOGCAM ZV-1 II
4. Panasonic LUMIX TZ99
5. Fujifilm X Half
6. Sony Cyber-shot RX1R III
7. Ricoh GR IIIx
8. Kodak PIXPRO C1
9. Fujifilm X100VI
10. Leica D-LUX8

My take:

• I am surprised to see a $8000 Hasselblad camera rank on top!
• RX1rIII also selling better than I expected in the compact camera segment.

For comparison, here are the bestsellers at BH:

Best selling cameras:

1. Ricoh GR IV Digital Camera
2. Canon EOS R6 Mark II Mirrorless Camera
3. Canon EOS R8 Mark II Mirrorless Camera
4. Hasselblad X2D II 100C Medium Format Mirrorless Camera
5. Sony a7 IV Mirrorless Camera
6. Canon PowerShot SX70 HS Digital Camera
7. Canon PowerShot ELPH 360 HS Digital Camera
8. Canon EOS Rebel T7 DSLR with 18-55mm and 75-300mm
9. Sony a6700 Mirrorless Camera
10. Kodak PIXPRO FZ55 Digital Camera

Best selling lenses:

1. Sigma 24-70mm f/2.8 DG DN II Art Lens (Sony E)
2. Canon RF 50mm f/1.8 STM Lens
3. Canon RF 24-70mm f/2.8 L IS USM Lens
4. Sigma 18-50mm f/2.8 DC DN Contemporary Lens (Sony E)
5. Canon RF 100-400mm f/5.6-8 IS USM Lens
6. Sony FE 24-70mm f/2.8 GM II Lens (Sony E)
7. Nikon NIKKOR Z 24-70mm f/2.8 S II Lens
8. Tamron 17-70mm f/2.8 Di III-A VC RXD Lens (Sony E)
9. Canon RF 70-200mm f/2.8 L IS USM Lens
10. OM SYSTEM M.Zuiko Digital ED 50-200mm f/2.8 IS PRO Lens

One of my readers pointed out that Sony is hosting a new Be Alpha event in Barcelona on October 16. He mentioned that in the past Sony announced the A7 IV (or perhaps even the A7 III?) at a similar event in Barcelona. At this stage, I have no indication that the A7 V will be unveiled there, but it’s worth noting that the A7 IV was officially announced in October as well—specifically on October 21, 2021.

All I know is that in Oct-Nov we will get the A7V as I already leaked the image of the camera here: