Tamron released the full Q1 financial report. They reported a slight decreased in Net Sales but an increased gross profit thanks to cost reductions and productivity improvements. They still plan to release to launch a total of six lenses in 2025:

And this is their worldwide market share:

Tamron sees: “Continuing geopolitical risks and uncertainty over the policies of the new U.S. administration have led to a widespread slowdown in overseas economies”

Overall, the company is doing well and is confident that it will survive the turbulent political situation as it relocates production outside China. Of the six new lenses they will launch in 2025 only a few will be new E-mount lenses. The others will be new Z/RF/X mount versions of existing E-mount lenses.

For the first time we have a $200 discount on the Sony A7cII sold by BHphoto, Amazon, Adorama.

All new Sony rebates can be found on those pages at BHphoto, Adorama and Amazon.

Sony Camera deals:

• $400 off on the Sony A7rV at BHphoto, Amazon, Adorama.
• $500 off on the Sony A7IV at BHphoto. Amazon. Adorama.
• $300 off on the Sony A7sIII at BHphoto, Amazon, Adorama.
• $400 off on the Sony A7III at BHphoto, Amazon, Adorama.
• $300 off on the ZV-E1 at BHphoto, Amazon, Adorama.
• $200 off on the Sony A7cII at BHphoto, Amazon, Adorama.
• $200 off on the Sony A6600 at BHphoto, Amazon, Adorama.
• $150 off on the Sony A6400 at BHphoto, Amazon, Adorama.

Sony Lens deals:

• $100 off on the 100-400mm GM at BHphoto, Amazon, Adorama.
• $100 off on the 50mm f/1.2 GM at BHphoto, Amazon, Adorama.
• $100 off on the 200-600mm G at BHphoto, Amazon, Adorama.
• $100 off on the 70-200mm GM at BHphoto, Amazon, Adorama
• $200 off on the 24-70mm GM at BHphoto, Amazon, Adorama
• $100 off on the 35mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 16-55mm F2.8 G at BHphoto, Amazon, Adorama.
• $100 off on the 24mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 50mm F/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 16-35mm f/4.0 PZ at BHphoto, Amazon, Adorama.
• $200 off on the 24-105mm G at BHphoto, Amazon, Adorama.
• $100 off on the 90mm macro at BHphoto, Amazon, Adorama.
• $100 off on the 20-70mm at BHphoto, Amazon, Adorama.
• $100 off on the 24-240mm lens at BHphoto, Amazon, Adorama.
• $100 off on the 20mm f/1.8 G at Amazon, BHphoto, Adorama.
• $100 off on the 15mm f/1.4 G at Amazon, BHphoto, Adorama.
• $100 off on the 20mm f/1.8 G at BHphoto, Amazon, Adorama.
• $100 off on the 15mm f/1.4 G at BHphoto, Amazon, Adorama.

This Camera is Overpowered | Sony a9 III One Year Later

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Chinese Camera Tech is TAKING OVER the Market and Here’s Why (Northrup).
Support Systems and Tools for Stable Macro Photography (Explora).
To Understand Sigma’s Success Is to Understand CEO Kazuto Yamaki (PetaPixel).
Unique Pet Photography: Ideas To Capture Stunning Pet Photos (42West).
The Cameras Behind Sundance 2025 Documentaries (YMcinema).
How to Prepare for Solo Travel Photography (42West).
Sports vs. Wildlife: What Features to Look for in Telephoto Lenses (Explora).

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Join our SonyAlphaForum.
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We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

I am now 100% sure that there will be a new Sony announcement in May! I’m not sure about the name of the camera yet… but let’s put it this way… I wouldn’t buy the Sony FX3 yet  ;)

Hopefully next week I can tell you MUCH more!

–

If you happen to know more about this announcement feel free to share the info though this anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

Yodobashi, Japan’s largest retailer, has published its bestsellers for the first half of April:

1. Fujifilm GFX100RF (B&H Photo, Amazon, Adorama)
2. Fujifilm X100VI (B&H Photo, Amazon, Adorama)
3. Canon PowerShot SX70 HS (B&H Photo, Amazon, Adorama)
4. Sony VLOGCAM ZV-1 II Shooting Grip Kit (B&H Photo, Amazon, Adorama)
5. OM SYSTEM Tough TG-7 (B&H Photo, Amazon, Adorama)
6. Sony VLOGCAM ZV-1 II (B&H Photo, Amazon, Adorama)
7. Ricoh GR IIIx (B&H Photo, Amazon, Adorama)
8. Sony Cyber-shot RX100 VII (B&H Photo, Amazon, Adorama)
9. Canon PowerShot SX740 HS (B&H Photo, Amazon, Adorama)
10. Ricoh GR III (B&H Photo, Amazon, Adorama)

The six year old RX100VII is back into the top 10!