Officially announced: New Sigma 14mm f/1.4 FE lens
Preorders:
USA at BHphoto, Adorama, Amazon.
EU at FotoErhard, WexUK.
Reviews:
Explora, SonyAlphaBlog. APVL.
Youtube reviews:
Last minute rumors: Sigma 14mm f/1.4 might be a tiny bit less expensive than the Sony 14mm f/1.8 GM lens!
The same source that shared the Sigma 14mm f/1.4 images told me that while he is not 100% sure yet, he “heard” the Sigma might be even a bit cheaper than the current Sony 14mm f/1.8 GM lens. Now that would be good news!
One the other hand another source that is testing the lens said the lens isn’t really super sharp wide open. So Astrophotographers might be a bit disappointed. Let’s hope this tester is wrong and he might didn’t get a 100% good copy!
Announcement today at 13:00 London time!
New hot deals on Lexar/Sachtler/Oben gear at BH. And 2 days left to grab the Micro Clutch on Kickstarter!
We have a bunch of deals running today:
- Save big on Lexar 256GB SD card, Sachtler Bag and OBe Tripod at BHphoto dealzone (Click here).
- Save biog on the Lexar 128 GB SD card at Adorama (Click here).
Still hot and ending soon:
- 2 days left to grab the super innovative Micro Clutch on Kickstarter (Click here).
More deals not to miss:
- Samsung 4TB T7 external SSD (now $130!) off at Bhphoto (Click here) and Amazon (Click here)
- $700 discount on the fast Sandisk 4Tb hard disk sold by Amazon (Click here) and BHphoto (Click here).
- You save up to $600 on Sony cameras and lenses at BHphoto, Amazon, Adorama.
- You save up tp $200 on Tamron E-mount lenses at BHphoto, Amazon and Adorama.
- Topaz just released the new Photo AI updated which you can get with a new $40 discount (Click here).
OFFICIAL statement from Zeiss: “not withdrawn from the photo lens market. But we have to face the facts…”
Zeiss photographer Greg Watermann shared to me the official answer he got from Zeiss about the rumor of their photo market withdrawal:
ZEISS has not withdrawn from the photo lens market.
A simple look at https://www.zeiss.com/consumer-products/int/photography.html or amazon.com shows that we are still promoting and selling our photo lenses.
But we have to face the facts. In the first months of the pandemic, the global market declined significantly and irreversibly. And companies have to adapt.
And, of course, we are bringing our unique expertise to mobile imaging. Because it is also clear that consumers, as well as ambitious and professional photographers, increasingly prefer their smartphones for all-day photography.
Full disclosure by Greg Watermann:
Zeiss recently renewed my Lens Ambassador status and assured me of years of continued inventory, spare parts, repair and tech support, and customer service. They’re only responding to where the photography market is Already heading. I’ve been using Zeiss lenses for 40 years; they’re not going anywhere.
My take:
What really worries me is the statement “the global market declined significantly and irreversibly“. Suggesting that there is no hope at all in any kind of recovery. It also sounds like they stopped developing new lenses for this market, at least for the time being.
To me this sounds more like a self fulfilling prophecy: Tamron, Canon and others proofed via their financial reports that lens sales are strong. And Zeiss lenses now lag behind in terms of autofocus performance, and price-quality balance. Kind of obvious their sales are weaker if they don’t make new updated lenses!
And here is my video I published before I got this official note from Greg, where I actually suggest Zeiss WHAT they should do to bring back some excitement in the photo industry:
