May 14, 2015
Posted in rumors

Some more Sony Australia info…


Sony Alpha – Mirrorless 60″ Commercial

I have been told that tomorrow Sony Australia meeting is a “sneak preview” of Sony products. It’s still unclear if Sony will announce a new camera within the next 24 hours. But if it’s not than we will definitely see them next week. UPDATE: One of the members said:

My feel is that its the RX100M4 and A6xx and not the A7Rii … although I might be wrong.

UPDATE_2: RX100m3 preorder page leads to a blank page now. Doens’t mean anything at all yet. So don’t read too much into it…for now.
Bildschirmfoto 2015-05-14 um 10.08.21

Sony lately is known for playing a lot of cat and mouse game on the real announcement date. The new FE lenses example were shown at CP+ but pricing was announced 10 days later. That said it’s pretty clear what Sony want to launch in May-June: New A6100, A7rII and new RX cameras.

A tidbit: The commercial video you see above is running on Australian TV’s this week.


May 14, 2015
Posted in news

Sony Tidbits…


The Angry Photographer: REVIEW: Sony Cyber-Shot DSC-RX100MIII . What!? Point and shoot? Yes

Voigtländer 40mm f/2.8 Heliar samples and impressions (Dpreview).
Creativity, Style & Gear: The latest 500px Q&A with Sony Artisan, Brian Matiash (Sony Blog).
Sony FE 28mm samples and review at Sonymirrorlesspro.
Sony Image Sensor Demand Said to Exceed Supply (Image Sensor World).
Sony FE 24-240mm lens test at Itmedia.
A7s Reader Photo Shades of blue (Los Angeles Time).

Anonymous:This wasnt reported at the time but there was an interview at dc home a few months ago which i think would be an interesting discussion. In the interview the interviewer asked about the A77II AF module in the LA-EA6. The Sony engineer says the size of the module is a problem for an adapter. It would be an interesting discussion around would the readers accept a larger bump in the LA-EA4 to get better AF?

–The mount adapter equipped with translucent mirror technology isn’t made denial, but I think I’m incapable to use 15 point AF sensor of LA-EA4 by full-sized α as expected. I think thing asking I don’t have is understood sufficiently, but there should be LA-EA6 α 77 II treated to 79 AF sensors (temporary)…,….

Hosokawa: The size of the AF module also becomes big to achieve a wide AF area.

It’s a problem whether it’s put in the size which can permit that as a mount adapter and after all whether the usual type phase contrast AF system by translucent mirror technology is a good one or, is a system using image face phase contrast AF good? The place where I’d like to reduce what kind of merit there is to a customer and think as technological directionality.

Japanese Text:
――トランスルーセントミラー・テクノロジーを搭載したマウントアダプターを否定はしませんが、やはりLA-EA4の15点AFセンサーは、フルサイズのαで使うには力不足だと思います。ないものねだりは十分承知していますが、α77 IIの79点AFセンサーを奢ったLA-EA6(仮)があればいいな、と思うのですが……。


それをマウントアダプターとして許容できる大きさに収められるかどうかが問題ですし、そもそもトランスルーセントミラー・テクノロジーによる従来型位相差AF方式が良いのか、それとも像面位相差AFなどを使う方式が良いのか? 技術の方向性としてお客さまにどういうメリットがあるのかを整理して考えていきたいところです。

May 13, 2015
Posted in deals

Sony/Zeiss US list plenty of refurbished E-Mount stuff on Amazon and eBay.



There is an incredibly long list of officially from Sony(!) refurbished stuff. Most of those come with 90 days warranty from Sony too!

E-mount ebay:
Sony A7s for $1899 (Click here).
Open Box A7r for $1599 (Click here).
A7r for $1299 (Click here).
Black A5000 with double lens kit for $349 (Click here).
Black A5100 with double lens kit for $489 (Click here).
Black A6000 with double lens kit for $659 (Click here).
Zeiss 24mm lens for $589 (Click here).
Zeiss 16-70mm lens for $749 (Click here).
18-200mm lens for $569 (Click here).
18-104mm lens for $419 (Click here).
55-210mm lens for $174 (Click here).
18-55mm lens for $99 (Click here).
28-75mmm FE lens for $269 (Click here).
Silver C3 with lens for $569 (Click here).
Black C3 with lens for $569 (Click here).
CL-ECU1 Wide Angle Conversion Lens for $74 (Click here).
LAEA3 A-Mount to E-Mount Lens Adapter for $126 (Click here).
LAEA4 A-Mount to E-Mount Lens Adapter for $215 (Click here).

E-mount amazon:
Sony A7s for $1899 (Click here).
Sony A7r for $1299 (Click here).
A5000 double lens kit for $329 (Click here).
Zeiss 24-70mm lens for $799 (Click here).
Zeiss 35mm lens for $559 (Click here).
30mm macro for $199 (Click here).
A5100 double lens kit for $469 (Click here).
FE 28-70mm for $269 (Click here).
55-210mm for $164 (Click here).
18-55mm for $99 (Click here).
Sony LAEA3 for $126 (Click here).
F3 with lens for $189 (Click here).
NEX-3 with lens for $199 (Click here).
A7r for $1299 (Click here).
Black 55-210 for $179 (Click here).
NEX-5t double lens kit for $399 (Click here).
A7 for $899 (Click here).
A6000 double lens kit with SD card for $649 (Click here).
A500 double lens kit for $329 (Click here).
NEX-5r for $199 (Click here).
Zeiss 16-70mm for $749 (Click here).

May 13, 2015
Posted in news

Zeiss Batis uses white PMOLED for clarity under direct sunlight.


The Zeiss name gets displayed at camera startup on the white PMOLED

The new Zeiss Batis FE lenses are the worldwide first lenses with a white PMOLED screen on it. If you ever wondered what the heck a “Pmoled” is here comes the explanation:
Normal OLED TV’s use active-matrix addressing schemes because it allows for higher resolution and larger display sizes. But the new Zeiss Batis lenses have white PMOLED screens that use Passive matrix addressing just like ePaper Tablets (read Amazon Kindle). It means they offer an increased brightness and clarity in direct sunlight. This means you don’t have to worry that you might not read the screen in daylight!

Quick note: Few Loxia 35mm in Stock in USA via Poppflash (Click here).

Both lenses are now available for preorder in USA and Europe (UK/Germany)
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.
Lens shade for 85mm at Adorama, Bhphoto.
Lens shade for 25mm at Adorama, Bhphoto.


May 13, 2015
Posted in rumors

(SR4) A6xxx could be announced the days between 20-23 May.


At last we have a more “solid” info about the possible new E-mount camera launch!

A long time trusted source contacted me to say that there is going to be a public E-mount event the days between May 20 and May 23. He has no details about the new camera(s) specs but it’s likely that Sony will announce a new A6xxx camera. He cannot confirm if the A7x (A7rII) camera will be announced on the same event although he is sure it’s coming soon.

A second source has been told by a Sony rep that the new A6xxx will replace the NEX-7 too. Don’t know if that means the A6xxx will get the tri-navi controls.

A third trusted source confirmed there is a Sony camera announcement scheduled for late May.

I will now try to get the exact launch date of the A6100 and A7rII. And be sure to subscribe our brand new newsletter to get an email when there is a hot leak about the new cameras:

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!


May 13, 2015
Posted in news

Sony Tidbits…


6 DIY Photography Filters With Everyday Items

FE 16-35mm F4 ZA OSS – Great for Architecture (SonyAlphaForum).
Sigma 10-20mm and Sigma 150-500mm lenses are now officially discontinued (Sigmarumors).
New Sea & Sea Housing for Sony a7 Mark II (Diveguide).
My 7 Favourite Sony A7s Accessories (Cinema5D).
‘Full-Frame’ With The Sony A7 II – Really Rather Good But With Issues (Soundimagesplus).
Manual lenses on the Alpha 7 series – beginners guide (SonyAlphaForum).

Gabriel:Hello i just want to share my work experience with sony stuff.

Ivar:I stumbled on a video of magnum photographer and legend Eli Reed on a promotional video for South Korea photographing with Sony A7 series camera’s: There are more Magnum legend promoting South Korea but he is the first I see with Sony. It’s great to learn from the pro’s. Have fun

Samys: “Sony expands the ability to test drive and use their equipment at an upcoming shooting event at a local Malibu Vineyard with Samy’s Camera in Los Angeles on May 17th.  A Sony Artisan will be in attendance to provide guidance and assistance to achieve the best image results.  With the recent introduction of additional new full frame lenses the a7 series cameras will continue to gain momentum and be the choice over traditional DSLR’s.  The web link to participate in this shooting event is below.
Malibu Wines Landscape Photography Workshop
May 17, 3:00 pm – 8:30 pm
Hosted by Samys Photo School & Sony.

May 12, 2015
Posted in deals

$600 off on the Sony-refurbished A7s (with 90 days warranty).



You save $600 on that officially from Sony refurbished Sony A7s sold by Secondipity on Amazon US (Click here) and eBay US (Click here). It comes with a full 90 day warranty too. It really looks like Sony itself is no more selling refurbished stuff on their own Sony Store US site and outsourced all sales to Secondipity.

Adorama also sent me this new Sony deal list:
SHX50 Deal: $273.00 after $125 Instant Rebate at Adorama (Click here).
W830 Deal: $88.00 after $40 Instant Rebate at Adorama (Click here)
While supplies last: $15.99 for the A5000 and A5100 Form Fitting case at Adorama (Click here)
While supplies last: $24.99 for the A5000 and A5100 Body case at Adorama (Click here)
While supplies last: $39.00 for Sonu mirrorless cameras Active Sling Bag at Adorama (Click here)


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