Shoten announced the new UMS, universal medium format adapter!

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Shoten announced the release of a new modular medium format adapter. This is the press text:

Shoko Kobo Co., Ltd. will release the mount adapter for the SHOTEN UMS series on Thursday, August 18, 2022.

There are four types of compatible mounts: “Mamiya 645”, “Pentax 645”, “Pentax 67”, and “Hasselblad V” mounts on the lens side, and “Sony E”, “Nikon Z”, “Canon RF”, “Fujifilm G” and “L” mounts on the camera side. 5 types, and we will start selling a total of 25 types of products including dedicated mount parts.

SHOTEN UMS series

The UMS mount adapter is a product based on a new idea that has a two-part structure that allows you to replace the mount parts on the body side.
By exchanging the mount parts on the adapter body side, it is possible to attach it to cameras with different mounts. You can make effective use of the equipment you have.

A new idea with a two-part structure for the main body

The mount parts on the body side can be exchanged (*replacement mount parts sold separately)

Features:

  • By exchanging the mount parts, it can be attached to mirrorless machines of each manufacturer.
  • The intermediate mount (U mount) that connects the mount parts can be connected with a high sense of rigidity without rattling.
  • The interior of the adapter is matte coated to greatly reduce internal reflections.
  • Highly durable and rigid stainless steel mount parts are used on the lens side, enabling high-precision mounting.
  • With tripod socket (Arca-Swiss compatible standard)

 

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Official: Tamron announced the development of the new 20-40mm f/2.8 FE lens

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Press Text:

TAMRON announces category-disrupting, fast-aperture standard zoom
20-40mm F/2.8 Di III VXD (Model A062)
New lens is smallest and lightest in its class1 and opens new video opportunities

August 18, 2022, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of the 20-40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. However, due to the current global health crisis, the release date or product supply schedule could change.

Overview of the 20-40mm F/2.8 Di III VXD (Model A062) features

The 20-40mm F2.8, TAMRON’s latest innovation, is an unparalleled new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video. Designed for Sony E-mount full-frame mirrorless cameras, the lens was created in aggressive pursuit of portability that is ideal for everyday use. Starting from 20mm at the ultra wide-angle end and covering up to 40mm in the standard focal range, it is the smallest and lightest in its class1. The 20-40mm F2.8 delivers beautiful images across the entire zoom range and is great for still photography and for creating vlogs and other video content. The lens incorporates TAMRON’s VXD (Voice-coil eXtreme-torque Drive), an AF drive system using the linear motor focus mechanism. The VXD boasts superior quietness and agile performance and achieves high-speed and high-precision autofocus. With an MOD (Minimum Object Distance) of just 0.17m (6.7 in) and maximum magnification ratio 1:3.8 at the wide end, the lens provides exceptional close-range shooting capability, offering the added feature of wide macro photography.

Main features

  1. 1. Fast F2.8 aperture, compact size and exceptionally versatile 20-40mm zoom range

    The 20-40mm F2.8 is TAMRON’s innovative creation of a new standard zoom lens, born from the unbridled desire to produce a compact size that can be carried around easily. It delivers a fast F2.8 aperture across the entire zoom range from 20mm to 40mm and achieves a class-leading compact and lightweight design at just 86.5mm (3.4 in) and 365g (12.9 oz). At the longest zoom end, the lens offers a standard focal range of 40mm, handy for everyday shooting of snaps, portraits, and food photos. Meanwhile at the wide end, the ultra-wide 20mm focal length lets users enjoy a broad range of photography including stunning and powerful natural landscapes that make use of the unique ultra wide-angle perspective, something that cannot be expressed as readily with a fast-aperture standard zoom lens that starts at 24mm.

  2. 2. Fabulous family videos, vlogs, and other online content

    The compact and lightweight 20-40mm F2.8 offers excellent handling that is well balanced even when accessories like camera grips or gimbal stabilizers are attached. With this single lens, you won’t miss a shot, from street videography to vast landscapes during travel and selfies that include wide backgrounds.

  3. 3. High image quality in a compact, lightweight body

  4. 4. TAMRON’s VXD linear motor for high-level AF speed and precision

  5. 5. Wide macro shooting: MOD of 0.17m (6.7 in) and maximum magnification ratio of 1:3.8 at the wide end

  6. 6. Rapid zooming (Zoom ring rotation arc is just 65˚)

  7. 7. TAMRON Lens Utility™ software for Focus Ring Function Setting and firmware updates

  8. 8. New design with improved texture and scratch resistance

  9. 9. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras

  10. 10. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)

  11. 11. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

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LEAKED: First image of the new Tamron 20-40mm F/2.8 Di III VXD lens!

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This week Tamron will announce this new new Tamron 20-40mm F/2.8 Di III VXD lens!

This is the press text Google translated from the original Japanese Text:

This new lens is currently the most compact and lightest in its category. In addition, it opens up new video possibilities for its users.

The 20-40mm F2.8, TAMRON’s latest innovation, is an unparalleled fast-aperture standard zoom lens that’s easy to carry for both stills and video. The Sony E-mount lens is designed for full-frame mirrorless cameras, and is made in such a spirit that it is also ideal for everyday use. From 20mm to 40mm in the normal focus range, the ultra-wide angle is the smallest and lightest in its class.

The 20-40mm F/2.8 delivers beautiful performance throughout the zoom range and is great for stills as well as vlogs and other video content. The lens features TAMRON VXD (Voice-coil eXtreme-torque Drive), a SAR AF drive system using a linear motor focus mechanism. The VXD boasts excellent quietness and agile performance, and achieves high-speed and high-precision auto focus. With a MOD (Minimum Object Distance) function of just 0.17m and a wide-angle lens with a maximum magnification ratio of 1:3.8, the lens provides exceptional close-up shooting capabilities. In addition, it also offers an additional mode of wide-angle macro photography.

Key features of the TAMRON 20-40mm F/2.8 Di III VXD

Its outstanding features include its fast F2.8 aperture, compact size and extremely versatile 20-40 mm zoom range.
The 20-40mm F/2.8 was brought to the design table by TAMRON for the purpose of creating a new and innovative zoom lens. The main purpose of this is to add a compact, easily portable lens to the colorful arsenal of TAMRON lenses.
It is unique in its category not only with its impressive zoom range and brightness value, but also with its weight of only 86.5 mm and 365 g. The longest zoom distance is 40mm, offering a normal focus range that is practical for everyday photography, portraits and food photography. While the 20mm focal length allows users to enjoy a wide range of photography, including stunning and powerful natural landscapes. They do require the unique ultra-wide-angle perspective, which cannot be expressed so easily with a StAndaRd zoom lens with a fast aperture starting at 24mm.

Videos, vlogs and other online content

The compact and lightweight 20-40mm F2.8 offers excellent handling, which delivers the expected quality even when accessories such as a camera handle or gimbal stabilizer are attached to it. You won’t miss a single shot with this lens, you can capture everything from street video, to landscapes while traveling, to selfies with a wide background.

Additional features:
– High image quality in a compact and lightweight body
– TAMRON VXD linear motor for high AF speed and accuracy
– Take wide macro shots: MOD 0.17m and 1:3.8 maximum zoom ratio in the wide angle
– Fast zoom (the rotation curve of the zoom ring is only 65°)
– TAMRON Lens UtilityTM software for setting the focus ring function and firmware updates.
– New design with better texture and scratch resistance
– 67mm filter size, same as most other TAMRON lenses for mirrorless cameras
– User-friendly features (moisture-resistant construction and fluorine coating)
– Compatible with many camera-specific functions, including fast hybrid AF and Eye AF.

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