Preorders: BHphoto, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK.

Official press text:

Sony Electronics Announces a New Compact FE 24-50mm F2.8 G Standard Zoom Lens Designed for High Performance and Portability
A large-aperture, constant F2.8 standard zoom full-frame E-mount lens that delivers outstanding end-to-end image quality in a compact and lightweight form facto
February 21, 2024

SAN DIEGO, Feb. 21, 2024 – Sony Electronics is pleased to announce the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony’s α™ (Alpha™) cameras. The 72nd addition to the full-frame E-mount lens lineup is extremely compact and lightweight yet maintains high-resolution performance synonymous with Sony’s G lens series. With a constant F2.8 maximum aperture, it produces stunning bokeh and enables creative flexibility across the entire zoom range. The versatile 24mm to 50mm focal range, coupled with its compact form, enables users to capture a myriad of scenes including portraits, everyday snapshots, landscapes, and video.

“The demand for light and compact standard zoom lenses is increasing, and our new FE 24-50mm F2.8 G lens offers a F2.8 standard zoom option for creators seeking portability, without a sacrifice. It is a lens option ready to go anywhere,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 24-50mm F2.8 G is our first-ever full-frame F2.8 standard zoom lens in the G series lens lineup. Bringing the ever-popular F2.8 aperture from our G Master series into the G series is yet another example of our dedication to building lens options for every level of creator.”

Outstanding Optical Performance in a Compact Form Factor

The FE 24-50mm F2.8 G’s design is compact with a filter diameter of φ67 mm, maximum diameter of 74.8 mm (about 2.94 in), length of 92.3 mm (about 3.63 in), and weight of approximately 440 g (about 15.52 oz). Despite its compact size, the lens maintains exceptional image quality throughout all focal lengths. This is made possible by the incorporation of four aspherical lenses and two elements of Extra Low Dispersion (ED) glass. These advanced elements effectively minimize chromatic aberrations, resulting in high-resolution performance that remains consistent from the center to the corners of the frame.

The FE 24-50mm F2.8 G’s 11-blade circular aperture and well-controlled spherical aberration creates the beautiful, smooth bokeh known to the G lens series. Painstaking optical optimization has achieved impressive close-up performance at all focal lengths. It has a minimum shooting distance of 0.19 m (AF) at the wide end, and a maximum magnification of 0.30 x (AF) for detailed shooting.

Fast and Precise Autofocus Capabilities for Both Stills and Video

The FE 24-50mm F2.8 G is equipped with two linear motors to achieve extremely fast, precise, and quiet focusing with AF (autofocus). It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature offered on Sony’s newest full-frame mirrorless camera, the Alpha 9 IIIi.

The FE 24-50mm F2.8 G’s AF capabilities make it advantageous for video production, especially when shooting in high frame rates like 4K 120p or FHD 240p movie recordingii. It supports in-camera Active Mode Image Stabilizationiii for fast paced shooting and is compatible with the Focus Breathing Compensation feature native to select Sony Alpha camerasiv. In addition, the Linear Response MF offers intuitive and precise manual focus adjustments, a feature beneficial for filmmakingiv.

Enhanced Controllability and Reliability

The FE 24-50mm F2.8 G is equipped with intuitive controls designed to offer ultimate operability. These features include a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch.

Additionally, the lens’ front element is fluorine coated, which effectively repels and effortlessly eliminates fingerprints, dust, water, oil, and other contaminants. This dust and moisture resistant design makes it a reliable option for any environment.

Pricing and Availability

The new FE 24-50mm F2.8 G will be available in May 2024 for approximately $1,099.99 USD and $1,499.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

A product video on the FE 24-50mm F2.8 G can be viewed here: https://youtu.be/pC0shkwJ7b0

For more information about FE 24-50mm F2.8 G, please visit: https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel2450g

Exclusive stories and exciting new content shot with the new FE 24-50mm F2.8 G and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha brand.

Press text:

Sony Electronic’s cloud production platform Creators’ Cloud now enables Cloud upload, which allows photos and videos taken with cameras such as the FX3 and FX30 to be directly uploaded to cloud storage.
After initial settings are made using the smartphone app “Creators’ App” (version 2.3), photos and videos will be automatically transferred to the cloud storage of Creators’ Cloud when the camera is turned on, without going through the smartphone.
Photos and videos transferred to the cloud can be quickly viewed and edited from various devices.

From March 2024 onwards, α1, α9 III, α7S III, and α7 IV will also be compatible with this function.

This feature will be on display at the Sony booth at CP+, which will be held in Yokohama, Japan from February 22nd (Thursday) in local time.
For details on this feature and the compatible software versions for each camera, please visit the website below.
​URL: https://www.sony.net/cca/

Today we should have a Sony announcement at around 3-4pm London time. There is not livestream event from Sony likely because there is no new camera to be announced. There will be a new 24-50mm f/2.8 G and I heard also the PDT-FP1 transmitter will be unveiled in other countries outside Japan (Where it already was announced back in January). But maybe Sony will do something unexpected and also give us some info/hints about other future products? Let’s see…never give up hope :) —

Stay tuned and subscribe my newsletter and my other social channels:

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

By subscribing you help me to motivate working on SAR, by making sure my exclusive rumor work get proper credit and visibility. Thank You All folks!

Preorders:
500mm f/5.6 at BHphoto, Amazon, Adorama, FotoErhardt, Calumet, WexUK.
15mm f/1.4 fisheye at BHphoto, Amazon, Adorama, FotoErhardt, Calumet, WexUK.

Reviews:
Presentation at Explora.

Video reviews:

Preorders are now open at BHphoto, Adorama, Amazon, FotoErhardt. Calumet. WexUk.. Press text at Explora. 

I had the chance to talk to multiple store owners (some of them are big names). And according to all of them the new Fuji X100VI is setting record numbers of preorders. Something they haven’t seen for years now! Here I explain why this is happening and what Sony has to do now:

You can finally reorder the Laowa 10mm f/2.8 Full Frame E-mount autofocus lens at BHphoto, Adorama, Venusoptics store (worldwide shipment). This is Laowa’s first autofocus lens and I do believe this is quite an interesting lens! It’s unique to get a 10mm lens that is both FAST and RECTILINEAR (which I absolutely do like).

Anhui China, Feb 20, 2024 – Venus Optics announces the launch of the new Laowa 10mm f/2.8 Zero-D FF

Lens. It is the world’s first rectilinear 10mm full-frame lens with f/2.8 aperture and the first-ever auto-focus lens, for Sony E and Nikon Z mount, in Laowa’s lineup. Designed in a compact and lightweight manner, the lens weighs only 420g(0.93 lbs) with a stylish grey outlook. The lens also delivers outstanding image quality and close-to-zero distortion. Despite such an ultra-wide angle, the lens comes with a 77mm front filter thread, making it a powerful tool for photography and videography, from capturing one-of-the-kind landscapes, architecture, interior and astrophotography to stunning time-lapse and vlogging.
This 10mm lens marked 10 years journey of Laowa in the realm of optics. Over a decade of innovation, Venus Optics continues to surprise the world by bringing new products with optimized optical designs and solid lens quality. The Laowa 10mm f/2.8 lens delivers an unmatched ultra-wide-angle shooting experience for photographers and video creators to achieve every new idea.

Key Features:
– Ultra-wide 10mm with f/2.8
– Angle of View of 130°
– Zero-D
– Compact & Lightweight
– Close Focusing Distance of 12cm
– ⌀77mm Filter thread
– 10-Point Sunstar
– Accurate and Reliable AF Performance
– Outstanding Optical Design
– Excellent performance for Panorama and Astrophotography

Pricing & Availability
The new Laowa 10mm f/2.8 Zero-D FF is currently pre-order via Venus Optics official website (http://www.venuslens.net/) and authorized resellers.
The US price for Laowa 10mm f/2.8 Zero-D FF is USD799 for all mounts (Both AF and MF version are the same price). Pricing varies in different countries. Shipping starts from mid-March.

Product Page (Pre-order)
Laowa 10mm f/2.8 Zero-D FF: https://www.venuslens.net/product/laowa-10mm-f-2-8-ff-zero-d/

Cosina/Voigtlander announced it will display the new Nokton 75mm f/1.5 Full Frame E-mount lens at the CP+ show. The lens optical construction is the same of that of the M-mount version (price $799).

Cosina did not unveil the pricing and reorder/shipment dates. All they disclosed is this:

• It has electronic contacts and supports Exif information recording, focus magnification function, lens correction selection, and 5-axis in-body image stabilization function (limited to applicable models). The same applies to other aperture operations.
• The lens configuration is 7 elements in 6 groups. The shortest shooting distance is 0.55m, and the maximum shooting magnification is 1:5.5. Filter diameter is 62mm.
• External dimensions are φ73.4 x 73.9mm. Weight is 515g.
• A special hood is included.