Thanks to the Sony A7V rumor source!

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Just like told you yesterday a possible Sony A/V info spruce contacted me again tonight. I wanted to thank him again for the info and ask him one more question: Aside from the Sony A/V…did you get hint about what else is coming next from Sony when it comes to cameras and lenses? Possible outlook for 2026?

Thanks!

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Limited-Time Offer: Get the Sony A7 IV for just $2,098 after cashback — valid through September 8 only!

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Sony just boosted the deal on the Sony A7 IV — now available for only $2,098 after rebates and a $100 cashback, exclusively at BHphoto, Amazon, and Adorama!

Keep in mind the cashback deal is running on other Sony cameras. Here is the total saving rebates+cashback:

Sony Lens rebates:

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Laowa has revealed its roadmap featuring six upcoming lenses

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Laowa has displayed the images and specs of size new lenses:

  • AF FF 200mm F2.0 C-Dreamer
  • FF II TS 35mm F2.8 C-Dreamer Macro 0.5X
  • FF II TS 17mm F4 C-Dreamer
  • AF FF 180mm F4.5 CA-Dreamer Macro 1.5X
  • FF Sunlight 40-80mm T4.5 2X Anamorphic Zoom
  • FF Sunlight 70-135mm T4.5 2X Anamorphic Zoom

And here is a new Laowa 200mm Q&A video with Matt Granger:

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Message to the source of the Sony A7V rumor!

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About an hour ago, someone used the contact form to send me new info about the Sony A7V. Since no email was provided, this is my only way to respond:

First of all — thank you!
Second, if you have any photo or visual evidence to support your info, feel free to share it. And don’t worry — I will absolutely keep it private if that’s what you prefer.

To all my readers: Please be patient — I’m carefully triple-checking every rumor I receive about the A7V… but yes, it’s the next Sony Alpha camera on the roadmap.
Stay tuned — and stay calm 😉

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2021–2024 Mirrorless Shipments by Manufacturer: Canon Tops the Chart ahead of Sony

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The Nikkei Industry Map Financial Yearbook includes detailed shipment data for Japanese mirrorless camera manufacturers, offering an exact breakdown of the global camera market:

2024

  1. Canon: 2.05 million units
  2. Sony: 1.63 million units
  3. Nikon: 760,000 units
  4. Fujifilm: 490,000 units
  5. Panasonic: 160,000 units
  6. OM Digital: 130,000 units

2023

  1. Canon: 1.96 million units
  2. Sony: 1.53 million units
  3. Nikon: 630,000 units
  4. Fujifilm: 380,000 units
  5. Panasonic: 140,000 units
  6. OM Digital: 120,000 units

2022

  1. Canon: 1.54 million units
  2. Sony: 1.25 million units
  3. Nikon: 530,000 units
  4. Fujifilm: 360,000 units
  5. Panasonic: 140,000 units
  6. OM Digital: 140,000 units

2021

  1. Sony: 1.4 million units
  2. Canon: 1.17 million units
  3. Fujifilm: 400,000 units
  4. Nikon: 290,000 units
  5. OM Digital: 200,000 units
  6. Panasonic: 180,000 units

Mirrorless Market Trends (2021–2025)
The figures discussed here refer specifically to mirrorless camera shipments, excluding DSLRs and compact digital cameras. From 2021 through 2025, the data shows a clear upward trend in the mirrorless market.
Nikon, in particular, has steadily increased its shipments—gaining roughly 100,000 units each year.

According to the Nikkei Industry Map, Canon reclaimed the top spot from Sony in 2022. By 2024, Canon’s mirrorless shipments alone surpassed 2 million units, solidifying its dominance. Sony remains stable but hasn’t shown much aggressive growth recently. Perhaps it’s time for Sony to move beyond incremental updates and introduce more innovative, cutting-edge models.

Fujifilm rebounded past 400,000 units in 2024, while Panasonic and OM Digital continue to trail behind the top four manufacturers.

Canon Stays Strong — Compact Digital Cameras Update
Canon not only led in mirrorless and DSLR shipments in 2024, but it’s also gearing up to take the lead in the compact digital camera segment. Currently, Sony holds the top position with 470,000 units shipped, followed closely by Canon at 430,000 units.

Canon has announced plans to boost production of compact digital cameras starting January 2025, and its new PowerShot V1 model is already on the way. This could enable Canon to overtake Sony in the compact segment and achieve a “triple crown”: leading in mirrorless, DSLR, and compact digital camera shipments.

via DClife

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