Nikon ZR preorders at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK, Clifton

Have to say the price is super aggressive!

Schneider Kreuznach and Samyang announced the development of their second zoom lens after the AF 14-24mm f/2.8 FE. There is yet no info about pricing and exact availability. This is the official Press Text:

LK Samyang to Unveil Second Co-Developed Zoom Lens with Schneider-Kreuznach – AF 24-60mm F2.8 FE at IBC 2025

5th IBC Participation Marks Strengthened Compact High-Performance Zoom Lineup

Seoul, 12 September 2025 – LK Samyang, formerly known as Samyang Optics, is Korea’s only optical company that designs, manufactures, and markets interchangeable lenses under its own brand. With over 50 years of Korean optical heritage, LK Samyang has built a trusted reputation for delivering innovative and high-quality lenses worldwide.

Alongside its photographic lens business, the company also operates XEEN, a dedicated cinema lens brand that celebrates its 10th anniversary this year. Together, the two brands embody the vision:

“LK Samyang & XEEN – Trusted Technology, Empowering Creators Worldwide.”

At IBC 2025 in Amsterdam (September 12–16), one of the world’s leading exhibitions for broadcasting and film equipment, LK Samyang will officially unveil its latest innovation: the AF 24-60mm F2.8 FE. Co-developed with Germany’s renowned optical manufacturer Schneider-Kreuznach, this release marks the company’s second collaborative zoom lens and highlights LK Samyang’s 5th participation at IBC, demonstrating its commitment to advancing optical solutions for photographers and creators worldwide.

Earlier this year, LK Samyang and Schneider-Kreuznach launched the AF 14-24mm F2.8 FE, the world’s first front-filter-compatible super-wide zoom lens for Sony E mount, which gained strong global recognition. Building on this success, the new AF 24-60mm F2.8 FE extends the lineup to the standard zoom range, offering uncompromised optical quality in a compact and lightweight design tailored for both photography and video creation.

Key Features of AF 24-60mm F2.8 FE

• Versatile Standard Zoom: Covers the essential 24–60mm range
• Constant F2.8 Aperture: Delivers exceptional low-light performance and creative depth of field
• Compact & Lightweight: Designed for portability without sacrificing professional performance
• Creator-Centric Design: Perfect for photography, videography, vlogging, and versatile content creation

Together with the AF 14-24mm F2.8 FE, the new AF 24-60mm F2.8 FE embodies LK Samyang’s philosophy of delivering “Compact High-Performance Zooms,” completing a strengthened zoom lens lineup that empowers photographers and creators to explore new perspectives and storytelling possibilities.

Mr. Piet Thiele, Head of Photo / Cine at Schneider-Kreuznach, stated:
“

At the beginning of the year, we laid the successful foundation for our partnership with LK Samyang with the AF 14-24mm F2.8 FE. With the new AF 24-60mm F2.8 FE, we are now following up quickly on our collaboration and taking the next step: a versatile zoom lens that gives creative minds even more freedom to realize their ideas and discover new perspectives.”

Mr. Bonwook Koo, CEO of LK Samyang, commented:

“The AF 24-60mm F2.8 FE is the second zoom lens co-developed with Schneider-Kreuznach and represents a significant milestone in completing our zoom lens portfolio. By combining over 50 years of optical expertise with the proven experience from our collaboration with Schneider, we continue to deliver innovative solutions that inspire creators worldwide. We are proud to present this lens at our 5th IBC participation and look forward to the excitement it will bring.”

The AF 24-60mm F2.8 FE will be officially unveiled on September 12, 2025 at IBC Amsterdam, and will be made available to global markets following the exhibition.

Viltrox has just issued a press release and announced the following gear will be displayed at the IBC show:

• AF 50mm F1.4 Pro – a professional-grade full-frame lens delivering exceptional sharpness and outstanding low-light performance.
• AF 9mm F2.8 Air (APS-C) & AF 14mm F4.0 Air (Full-Frame) – ultra-wide lenses from the lightweight Air series, engineered for creators who prioritize portability without compromising quality.
• AF 85mm F2.0 EVO – the first lens in the new EVO series, combining refined optics with a modern design language.
• Z3 TTL Camera Flash – featuring a unique mech-inspired design with powerful lighting control.
• Nexus AI Autofocus Adapter – an innovative adapter integrating artificial intelligence to expand focusing capabilities.

The 50mm PRO will be their second PRO series Full Frame lens after the excellent 85mm f/1.4.

–

Viltrox launched the new 85mm f/1.4 FE lens for $598 at BHphoto, Amazon US&EU, Viltroxstore, Pergear.

If you want Leica quality on your E-mount camera you can get those super affordable (LOL) new Leitz Cine lenses at BHphoto (Click here). These are vintage inspired compact Cine Full Frame lenses. Here is a review from Explora:

Press text:

Leitz’s new HEKTOR lineup features six prime cinema lenses with user-interchangeable mounts. These T2.1 lenses have unique character and consistency across the set.

B&H is excited to announce Leitz’s new HEKTOR lineup brings their distinguished optics legacy to the mirrorless camera world, with six T2.1 manual cinema lenses that cover full-frame sensors and feature a gentle Petzval effect with corner swirl and fall off. The line includes an 18mm, 25mm, 35mm, 50mm, 73mm, and 100mm, available in a six-lens set, three-lens set, and individually. They feature user-interchangeable mounts, with Sony E, Canon RF, Nikon Z, and L-mount available at launch.

All the HEKTOR lenses have a new Leitz coating for a slightly warm temperature, balanced contrast, and colorful flares. They are fully manual lenses, with matched focus and iris rings for quick swaps. Users can expect a 47.8mm image circle, nine iris blades, 120° focus rotations, 80mm front diameters, and 77mm screw-in filter threads. The 18mm has a bulbous front and can’t fit a screw-on filter, but could be used with a matte box. Close focus ranges from 9” on the 18mm to 2’9” on the 100mm, and the lenses only weigh between 1.5 and 2.1 lb. All of them are 3.47” in length, except the 4.84” 100mm.

The look of the lenses comes from the spherical-style of the 80s and 90s, with a lower resolution center and fall off around the edges. Direct flares are vibrant, pronounced, and idiosyncratic, while indirect flares are more contained. Expect subtle cat’s-eye bokeh and Petzval-like swirling around the frame to draw viewers to the center. Halation skews warm, but chromatic aberration is controlled and contrast is maintained throughout. Leitz also promises natural focus roll off and tasteful vignetting around the corners to emphasize your subject.

Sigma 135mm f/1.4 preorder links at BHphoto, Adorama, Amazon, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 35mm f/1.2 II preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 20-200mm f/3.5-6.3 preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 28-45mm T2 Cine Zoom Lens with AF preorder at BHphoto. Adorama.

Sigma 135mm f/1.4:

Sigma 35mm f/1.2 II:

Sigma 20-200mm:

I am a current happy owner of the Tamron 28-200mm lens. And topay Tamron made me even happier as they announced the will soon launch a new version with a wider focal length: The 25-200mm f/2.8-5.6. I will buy it for sure!

Press text:

TAMRON announces development of the evolved G2 All-in-One 8x Zoom, 25-200mm F2.8-5.6 G2 (Model A075) for Sony E-mount Full-Frame Mirrorless

September 9, 2025 – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the development of the 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075), an all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras.

The TAMRON 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) is the successor to the highly acclaimed 28-200mm F/2.8-5.6 Di III RXD (Model A071), reborn as an advanced 2nd-generation “G2” model. As the originator of modern all-in-one zoom lenses, TAMRON celebrates its 75th anniversary with this new cutting-edge lens. The new G2 model maintains its compact size while expanding the wide end from 28mm to 25mm and preserving the 200mm telephoto range. It offers improved image quality and faster, more precise autofocus powered by TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism. With a maximum magnification ratio of 1:1.9 at the 25mm wide end, the lens also provides half-macro shooting. Combining portability with uncompromising performance, this next-generation all-in-one zoom lens supports creative expression for everyone from beginners to professionals. Experience the full potential of an all-in-one zoom, reimagined.