Sony Electronics Becomes Camera Provider for USA TODAY NETWORK

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Sony issued the following press text:

Sony Electronics Becomes Camera Provider for USA TODAY NETWORK
Gannett to equip Journalists from USA TODAY and more than 250 additional outlets with Sony Imaging products

November 17, 2021 – SAN DIEGO, CA – Sony Electronics Inc. a global imaging leader, and Gannett Co, Inc., operator of USA TODAY NETWORK spanning more than 250 national and local media outlets including USA TODAY, have today announced that Sony will become the imaging products provider for Gannett’s photographers and video journalists.

The award-winning news organization will provide its team access to a wide variety of Sony’s imaging products highlighted by the Sony Alpha 1and FX Cinema Line cameras and G Master™ line of interchangeable lenses. The rollout of Sony imaging kits for Gannett will begin immediately in select markets.

Gannett’s Pulitzer-Prize winning content touches the lives of more than 150 million people each day. Their photo and video journalism team features more than 500 professionals covering more than 10,000 events annually, producing nearly two million edited images and thousands of original videos each year.

“Storytelling through images has been a large part of our organization throughout national and local coverage, and through our sports content,” said Bruce Odle, President of Imagn, Gannett’s in-house photo agency and sports image wire service. “We are excited to bring Sony’s innovative equipment to our journalists to allow them to capture the moments and emotions in new ways to complement the compelling stories of the USA TODAY NETWORK.”

In addition to product delivery, Sony will be supporting Gannett with extensive product service offerings, while also providing direct, on-site support for photo and video journalists at many key industry events.

“We are extremely pleased to be able to collaborate with Gannett, one of the world’s largest news organizations with an unparalleled commitment to delivering multimedia news and creating digital content,” said Yang Cheng, Vice President of Imaging Products and Solutions Americas at Sony Electronics. “Gannett’s USA TODAY NETWORK is an innovative and venerable news brand, preserving local journalism and reinventing national news. We are honored that they have chosen to equip their talented visual journalists with Sony imaging products, and are confident it will allow them to capture, communicate and share stories in ways they never have before.”

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World first review of Zenitar 35mm f/2 for Sony E mount

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SonyAlphaBlog tested the new Zenitar 35mm f/2 FE lens and concluded:

The Zenitar 35mm F2 , (700 euros) is a niche artistic lens. Its build quality is good , it is compact and small , but ergonomics are a little bit weird with no aperture ring but more an aperture crown on the front lens.
The image produced have a lot of field curvature which means there will be only one region in focus. In that zone the sharpness will be good to very good wide open which is rare for such artistic lens.
Contrast and colors are good , but the key signature of this lens is the bokeh balls at F2 that looks like trioplan Soap bubble bokeh, together with some background blur that looks like a zoom effect. You only get that effect at f2 , with light in the background and with your subject being between 50cm and 100cm. In those circumstances for portraits or flowers it produces images with a unique signature that I found better than the Trioplan 35mm F2.8 by Meyer Optik Görlitz, that had bad sharpness and not very little visible soap bubble bokeh at 35mm
This is definitively not a generalist 35mm manual lens, but if you like special rendering of bokeh / background blur this is definitively a lens to consider like the Helios 40-2 and Helios 44-4 , or Lomography Petzval 55mm F1.7 MkII
If you look for an all purpose 35mm generalist lens , I recommend you the Kipon Iberit 35mm F2.4, that give very nice results for a small price (350 euros)

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Today only: Save big on Laowa 15mm FE, Lexar SD cards and Vello adapters sold by BHphoto and Adorama

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On top you can see the deals listed by Adorama (Click here). And below the ones from BHphoto (Click here):

Software deals ending soon:

  1. Topaz launched a major update for Video Enhance AI. And til November 16 you save $130 using our checkout code “RUMOR”.
  2. There is a big new Black Friday deal at Adobe US (Click here). But a similar deal also runs at Adobe Germany, Adobe UK, and other European countries.
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Wild rumors roundup: A7RV

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About those rumors: I have no idea who sent them and 90% of the times they turn out to be wrong. But, it happened in the past that a couple of those were right. So I will post them today, and we all together can eventually keep track of this. If one of the sources turns out to be right than we will know we can trust it a bit more!

Source 1:

A7r5 might have 8K@30 FF and S35.
No 4K@60, just 30.

Source 2:

ILME-FX9 has ILME-FX6 style body, with same 61M CMOS as α7RV. Provide oversampling 8K/30p (FF Only), oversampling 4K/60p (FF & S35).

Source 3:

A7r5 has 8K@30.

Source 4:

100mm f1.4 GM priced at 1599$,  and weight 950g, it will be the most light lens like this. (macro feature will be avable too)

Source 5:

FE 150-400mm f4.0

I kindly invite you all to follow our RSS feed, follow us on Facebook, Instagram and Twitter to not miss any of the upcoming rumors!!!

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Sony Tidbits…

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Viltrox AF 56mm F1.4 –Good Value Shot Tele

Viltrox 56mm T1.5 cine lens review by SonyAlpha.blog.
Sony A1 and Bird Photography (Mirrorlessons).
Microsoft-China and Sony-Shanghai Partner on AI Camera Solutions (Image Sensor World).
The Super-wide 200 degree fisheye lens HAL 200
Basic Backyard Astrophotography, Part 2: Preparation and Gear (Explora).
How to Become a Surf Photographer (42West)

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

 

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