An anonymous source told me that on September 22, Sony USA may raise the prices of cameras, lenses, and accessories by up to 10%. I hope this turns out to be wrong — but since other manufacturers have recently increased their prices, there’s a real chance Sony will follow.

So if you’ve got something on your wishlist, it might be safer to order now rather than wait until after September 22 -> Sony cameras/lenses at BHphoto, Amazon, Adorama.

Preorders for this lens will open sometimes in October for $1999. I think it will sell well!

Matti Haapoja made a first direct comparison between the two cameras:

Main takeaways:

• Image quality: The Nikon ZR offers more detail, dynamic range, and easier color grading (especially with RED RAW) compared to the FX3. FX3 still wins in H.265 shooting.
• Autofocus: Both are strong, with the ZR marking a breakthrough for RED cameras.
• Slow motion: FX3 has no crop at 4K/120p, but ZR can record 4K/120p in RED RAW — a big advantage.
• Body & usability: FX3 has better mounting points and dual card slots, but ZR counters with a brighter 4” LCD, 32-bit float audio, and lighter design.
• Low light: FX3 is stronger thanks to its 12MP sensor, but ZR is still very capable.
• Price: The ZR is the clear winner, almost half the cost.
• Lenses: Sony has the bigger native lineup, but the ZR can adapt E-mount glass, making switching easier

My own thoughts: The real impressive “feature” of the Nikon Zr is it’s low pricing. This will fore Sony to make a FX3III that is cheaper or with credible much better performance than the Nikon Zr to justify it’s high price tag. I think we will not have a long time to wait until Sony releases the new FX3II to take away the spotlight from the Nikon Zr and Canon C50!

Note: He also made this one correction video: The Nikon ZR is powerful and affordable, but its extreme data rates make it less practical for many users.

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A tipster told me that Sony might announce a new macro lens on September 30. I haven’t yet been able to confirm this through reliable sources. So if you can confirm — or debunk — this rumor, please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

A friend of mine and reliable leaked How2Fly reported some time ago that:

Sony is testing a new full-frame macro lens, the FE 100mm F2.8 Macro GM OSS.

So we might get this lens on September 30?

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Just a mock-up :)

Finally I can confirm through trusted sources that Sony will announce the new Sony A7V in October/November! 

A double Sony announcement: New lens and New A7V!

To be more precise, sources told me Sony is likely to have a product announcement first for a new lens (could be this one?). And some weeks after Sony will have another announcement for the Sony A7V. I should be able to share the exact dates soon.

Why the long wait?

A source told me that the launch of the Sony A7V was originally scheduled for earlier this year. However, according to Sony, there were two key reasons for the delay:

1. The introduction of new tariffs created uncertainty, prompting them to wait until the situation became clearer.
2. Strong demand for other Sony cameras led to a reshuffling of the launch roadmap to avoid production bottlenecks.

What specs expect from the Sony A7V:

One trusted source gave me the specs but asked me to first double and triple check the info with other sources. That’s what I am doing right now so please be patient until I can get this 100% confirmation. But if(!) the specs are confirmed this is what you can expect:

1. Sony A7V uses a new sensor(?) and not the same 33MP sensor of the Sony A7IV
2. The Sony A7V may be more of an evolution than a revolution — which is exactly what many expected from Sony. Still, the leap from the A7IV to the A7V is actually larger than the jump we saw from the Sony A1 to the A1II.
3. If the specs turn out to be true, sure, there will be a few complaints — but overall I believe this camera will be a hot seller, perfectly suited for its target market.

What to expect from me next:

If all works according to plan soon I will give you this:

• Announcement date and specs of the new lens that is coming VERY soon!
• Announcement date and specs of the Sony A7V that is coming in October/November

I will need your kind help to get be as accurate as it gets on those specs. So feel free sharing the rumors you find and get using this anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

My personal take on the Sony A7V

If what I’ve “heard” turns out to be true, then Sony will have once again played to its greatest strength: putting together the right specs to outclass the competition — including the upcoming Canon R6III, which is expected to use this cameras new sensor. I don’t have pricing details yet, but I’m confident it will cost significantly more than the A7IV. That’s just the reality of today’s market — with the notable exception of the Nikon Zr.

One more thing:

My source made it clear that Sony is planning to speed things up in the coming months. Could this also mean an FX3II is on the horizon? We’ll have to wait and see!

That’s all for today, folks — but stay tuned on SAR… exciting times ahead!

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• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
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• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)