Sony published the full financial report for the fiscal year 2023 (ended on March 31 2024). You can download all reports here.

The very good news is that they had a 25% increase in sales compared ot the previous fiscal year! In their reports they only have two statements about the camera business:

• In FY23, digital cameras and interchangeable lenses generated increased sales and operating income thanks to enhanced product appeals, and televisions and mobile communications reduced costs, enabling the entire segment to achieve a level of operating income that exceeded FY22 results and our projections at the beginning of FY23.
• The market for interchangeable lens mirrorless cameras, which is the main source of sales and profit for this segment, showed strong growth in the previous quarter, primarily in China and Japan, and has continued to remain strong since April.

The world is back loving cameras :)

Now Sony let’s rock in 2024 too!

Activate the subtitles to understand what he is saying about this lens. I bet the video will be removed soon :)

Typoch just released two of their well known M-mount lenses as native E-mount versions:

• Thypoch Simera 35mm f/1.4 (here at BHphoto).
• Thypoch Simera 28mm f/1.4 (here at BHphoto).

A full press text can be read at Explora.

A couple of SAR readers noticed you can get the Sony 300mmf /2.8 GM for $4,799 only at Adorama (Click here). But folks, I hate to kill your dreams…I am sure this is a “glitch in the Matrix”. So if you preorder the lens make sure you contact Adorama and ask them what’s going on. Don’t know if they are “obliged” to give you the lens for the listed price…

About those rumors: I have no idea who sent them and 90% of the times they turn out to be wrong. But, it happened in the past that a couple of those were right. So I will post them today, and we all together can eventually keep track of this. If one of the sources turns out to be right than we will know we can trust it a bit more!

Source 1:

We release A7R VI this summer, the aim is to cut the legs out of canon Olympics release.
For now not many technical details can be shared, but I can tell you this, stacked CMOS and much increased video capability.

Source 2:

Sony is planning to release its latest FE 500mm F2.8 GM OSS by May/June 2024, a relatively lightweight, large aperture super telephoto lens that will be in service for the 2024 Olympics. It is slightly heavier than the FE 600mm F4 GM OSS, but less than 8.2 lbs. It also has an exclusively designed 1.6x TC that can be converted to 800mm F4.5.

One more crazy rumor:

Like I told you before I still have no reliable info about a possible A7sIV coming any time soon. But a couple of chinese SAR readers told me that there is a rumor going around their socials about the A7sIV. One of the readers told me this:

HI, Andrea. I read on a Chinese app called “Little Red Book” that A7SIV will be launched at the launch event this month. And I also read a lot of information on Chinese tiktok that you can get A7S4 around June. Although I don’t know if these messages are as trustworthy as the information sources you trust, I decided to share them anyway.

The A7sIII is the oldest camera in the lineup. It has been announced on July 28, 2020 and usually Sony’s release cycle is 4 years. Let’s hope reliable rumors will come in soon…but for now I find it hard to believe the A7sIV is coming this month already.