Petapixel: A Look Inside Sony’s Camera Center at the 2022 Winter Olympics

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PetaPixel shared an exclusive insight on Sony’s camera center:

“At the Sony counter here in Beijing, not only can you get your cameras cleaned, and some repairs on sight but a peek behind the service counter reveals a stunning array of cameras and lenses ready to be loaned out at no cost,” Didlick explains. “Sony has prepared to loan over 250 cameras and 600 lenses to photographers reporting on the Olympic games.”
“The Sony depot here has 41 local staff working shifts under BOCOG’s strict COVID-19 guidelines support with another 30 team members worldwide online ready to help photographers working under tight deadlines in all the time zones around the world,” he adds.

Didlick’s report at Alphasports.pro/olympic-photo-services/

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Ted Forbes says it’s Sony’s merit that the DSLR market got “killed”

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Ted Forbes writes:

Well here we are in 2022. We’ve probably seen the last of the DSLR releases. No matter what you think of Sony, they have literally forced the hand of every camera manufacturer in the mirrorless world. But is this the future?

I think the evolution to mirrorless was inevitable with or without Sony. But for sure Sony forced Canon/Nikon to react quicker than they might have liked.

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