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Press text: Sony to Exhibit at CEATEC 2021 ONLINE from October 19 to 22 (Sony A7IV on display?)

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Yesterday I told you that Soy would announce the new A7IV on October 21. Curious enough today Sony announced an online even from October 19 to 22. Guess we are going to see the A7IV there :)

Sony to Exhibit at CEATEC 2021 ONLINE
Showcasing Imaging and Sensing Technologies Under the Theme of “see, sense, and fascinate the world with clarity”

Tokyo, Japan — Sony Group Corporation (“Sony”) announced today that it will participate in CEATEC 2021 ONLINE from October 19 to 22, 2021, offering an exhibit on the theme of “see, sense, and fascinate the world with clarity.”

This year’s CEATEC will be held online based on the theme of “Connecting Society, Co-Creating the Future.” Ever since bringing Japan’s first transistor to market, Sony has been creating unique products and markets by building upon its semiconductor technology. Later, Sony developed CMOS image sensor, a high quality imaging technology that delivers emotion by providing all-new imaging experiences on cameras and mobile devices, as well as sensing technology, which gathers and utilizes a variety of information, and have also contributed to safety and security of mobility, solved industry challenges, and contributed to society and the environment.

For this year’s CEATEC, Sony’s theme is “see, sense, and fascinate the world with clarity.” The exhibit will showcase imaging and sensing technologies, which have helped achieve Sony’s Purpose, to “fill the world with emotion, through the power of creativity and technology.” The 22 videos scheduled to be available at the event include six mobility-related videos, eight videos on social and environmental initiatives, and eight entertainment-related videos. The videos will be offered in advance to the media on October 18, 2021, after which they will be accessible for viewing by registered guests of CEATEC from October 19 to 22.

Showcased initiatives

Mobility:

  • VISION-S
  • SPAD Depth Sensor for Automotive LiDAR
  • Image Sensor for Automotive etc.

Social and Environment:

  • Edge AI Sensing Platform
  • Intelligent Vision Sensor
  • Event-based Vision Sensor etc.

Entertainment:

  • Full-frame Mirrorless Interchangeable Lens Camera α1
  • 5G Flagship Smartphone Xperia 1 III
  • Image Sensor for Mobile
  • Time of Flight Image Sensor for Mobile etc.
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