Lensvid interviewed Sony at Photokina. Here are some key info:
1) 50% of the Full Frame market share in Europe. And Number 1 worldwide.
2) Sony is thinking about a solution on how to reintegrate the Playmemories APP function.
3) If customers will request the integration of a top lcd screen we will add it on future cameras
4) New A to E-mount adapter development is not planned
Here is the full interview: