(SR4) UDPATED: Many NEX-FF cameras on roadmap (one is a cheap model!).

Tomorrow (Sept 4 at 16:00 London time) Sony will announce plenty of new stuff. This includes the QX lenscameras, the new 4K camcorders, the new action camera and I am still not sure about this…maybe the 70-200mmII lens and some other lens. What I don’t expect to be announced tomorrow is the NEX-FF camera. The leaked Zeiss 35mm f/2.8 Full Frame should have convinced everyone that Sony will launch the camera. The questions now are…when is it coming? And how will the camera be?

The rumors I got said that there will be a big Sony presentation in late September. And here are some early tidbits on the super secret Sony NEX-FF camera:

(SR4) A source (Thanks Un…S..!!!) that gave me many correct info in the past shared some bits on the upcoming NEX-FF photocamera….actually photocameras (plural!).
He told me that more than two FF-NEXs are under development. There is also a “cheap” model that will be highly competitive to Canon/Nikon FF entry-level cameras! This suggest it could be priced at $2,000 which is the current price of the [shoplink 20844 ebay]Canon 6D (Click here)[/shoplink] and [shoplink 20846 ebay]Nikon D600 (Click here)[/shoplink]. UPDATE: New Question to source: Is the first camera coming in late September?

(SR3) A new source told me that the NEX-FF with kit lens (a new FF G zoom) will be priced at around $3,500. Announcement in a couple of weeks!

What is SR5 for now are the two Zeiss prime lenses, 35mm f/2.8 and 55mm f/1.8. But I have been told at least two more will come!

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