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(SR4) Sony forecast a up to 50% increase in A-mount lens sales due the new generation A-mount camera impact.


A trusted source told me that Sony is very confident that the new A-mount cameras to be launched in 2014 will drive up A-mount lens sales by almost 50% for the entire 2014 year (compared to 2013). I still have no specs about the new A-mount cameras but Sony is pretty confident that this could sign a new start for the system. Key aspect of the new cameras will be that they are mirrorless (no SLT tech) and sensor tech and autofocus performance will be dramatically improved.

Let’s hope Sony isn’t too optimistic with that kind of “predictions”. They have been wrong quite many times in the past. And now they cannot afford to make any mistake anymore. To challenge Canon and Nikon in the profitable High End digital camera business they have to deliver some noticeable game challenging camera. There is no other way around that.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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