Zeiss interview makes it clear Sony’s focus “is moving” from APS-C to FF.

NAB 2015: EXCLUSIVE! Carl Zeiss Announces Batis AutoFocus Lenses from Clint Milby on Vimeo.

HDSLRshooter posted that Zeiss interview about the new Batis lenses. Some key info:

1min10sec: Sony is moving from APS-C to FF.
1min20sec: Loxia have been really well received. We cannot keep them in Stock right now.
2min40sec: 85mm Batis is designed to match the 55mm FE. It has fantastic image quality.

Zeiss makes it clear that Sony’s focus right now is on Full Frame. But certainly they didn’t mean APS-C is done :) The A6100 will be announced soon and I expect it to be a great camera. But I hope Sony will soon release some proper E-mount APS-C lenses too.

Both lenses are now available for preorder in USA and Europe (UK/Germany)
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.
Lens shade for 85mm at Adorama, Bhphoto.
Lens shade for 25mm at Adorama, Bhphoto.