Lensrentals shared their data about the most rented gear:

Most Popular Photography & Videography Gear of 2025

1. Canon RF 24-70mm f/2.8L IS
2. Canon RF 28-70mm f/2L
3. Sony NP-FZ100 Battery
4. Canon EOS R6 Mark II
5. Canon RF 70-200mm f/2.8L IS
6. Canon EF 24-70mm f/2.8L II
7. Sony FE 70-200mm f/2.8 GM OSS II
8. Sony FE 24-70mm f/2.8 GM II
9. Canon 70-200mm f/2.8L IS III
10. Sony FX3 (Body Only)
11. Sony 160GB CFexpress Type A TOUGH Memory Card
12. Sony Alpha a7 IV
13. Canon EOS R5
14. Canon RF 100-500mm f/4.5-7.1L IS USM
15. Sony Alpha a7S III
16. Canon 5D Mark IV
17. Canon RF 50mm f/1.2L
18. Canon RF 15-35mm f/2.8L IS
19. Sony Alpha a7 III
20. Canon LP-E6NH Battery

Top Camera Rentals for 2025

1. Canon EOS R6 Mark II
2. Sony FX3 (Body Only)
3. Sony Alpha a7 IV
4. Canon EOS R5
5. Sony Alpha a7S III
6. Canon 5D Mark IV
7. Sony Alpha a7 III
8. Canon EOS R5 Mark II
9. Sony FX6 Full-Frame Cinema Camera
10. GoPro HERO13 Black
11. Canon EOS R6
12. Sony Alpha a7R V
13. Sony FX30 (Body Only)
14. Sony Cyber-shot RX100 VII
15. Sony FX3 Full-Frame Cinema Camera
16. DJI Osmo Pocket 3 Gimbal
17. Nikon Z8
18. Canon EOS C70 Cinema Camera (RF)
19. Canon EOS R5 C Mirrorless Cinema Camera
20. Canon EOS R7

Top Lens Rentals for 2025

1. Canon RF 24-70mm f/2.8L IS
2. Canon RF 28-70mm f/2L
3. Canon RF 70-200mm f/2.8L IS
4. Canon EF 24-70mm f/2.8L II
5. Sony FE 70-200mm f/2.8 GM OSS II
6. Sony FE 24-70mm f/2.8 GM II
7. Canon 70-200mm f/2.8L IS III
8. Canon RF 100-500mm f/4.5-7.1L IS USM
9. Canon RF 50mm f/1.2L
10. Canon RF 15-35mm f/2.8L IS
11. Canon RF 24-105mm f/2.8L IS USM Z
12. Sony FE 24-70mm f/2.8 GM
13. Sony FE 70-200mm f/2.8 GM OSS
14. Sony FE 100-400mm f/4.5-5.6 GM OSS
15. Sony FE 16-35mm f/2.8 GM II
16. Sony FE 200-600mm f/5.6-6.3 G OSS
17. Canon RF 24-105mm f/4L IS
18. Sony FE 28-70mm f/2 GM
19. Canon RF 85mm f/1.2L
20. Sigma 24-70mm f/2.8 DG DN II Art for Sony E

Top Accessories Rentals for 2025

1. Sony NP-FZ100 Battery
2. Sony 160GB CFexpress Type A TOUGH Memory Card
3. Canon LP-E6NH Battery
4. Sony 320GB CFexpress Type A TOUGH Memory Card
5. Canon LP-E6P Battery
6. Manfrotto 500AH/190X3 Tripod Kit
7. Manfrotto Alu Ranker 9ft Air-Cushioned Stand
8. Extension Cord 25ft
9. ProGrade Digital SDXC 256GB 300MB/s UHS-II V90
10. Sony 128GB SF-G TOUGH UHS-II SDXC Memory Card
11. ProGrade Digital SDXC 512GB 300MB/s UHS-II V90
12. Canon EF-EOS R Mount Adapter
13. SmallRig NP-FZ100 2-Battery Kit with Dual Charger
14. Manfrotto Alu Master 12ft Air-Cushioned Stand
15. Sony 640GB CFexpress Type A TOUGH Memory Card
16. Canon LP-E6N Battery
17. Tiffen 82mm Variable ND Filter
18. DJI TB50 Intelligent Flight Battery for Ronin 2
19. Tentacle Sync Track E Timecode Audio Recorder w/ Lav Mic
20. Belden 3ft 12G-SDI BNC Cable

Control Sony Cameras with ATEM Switchers!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Portrait Lighting Unlocked (Explora)
Beginners’ Guide to Color Grading in DaVinci Resolve (With Screenshots and Examples) (42West).
We Ranked Every Camera From 2025 (Golden Hour Podcast and Connor McCaskill)
Laowa AF FF 200mm f/2 C-Dreamer Review (Opticallimits).
Review Viltrox 50mm F1.4 (SonyAlphaBlog).
Photographing Professional Hockey with the Sigma 135mm f/1.4 Art (PetaPixel).
How to Manage the Ton of Tech in Your Dorm Room (42West).
The Best Monitors for Video Podcast Editing (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

Sony A7V at BHphoto, Amazon, Adorama, Henrys. Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR. Camera Pro, Sony Australia.

According to the BCN Ranking for December, the Sony A7V ranked as the best-selling full-frame camera in Japan, leading retail sales for the month:

1. Canon EOS R10 RF-S18-150 IS STM Lens Kit
2. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
3. Canon EOS R50 Double Zoom Kit Black
4. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
5. Nikon Z 30 Double Zoom Kit
6. Canon EOS R50 Double Zoom Kit White
7. Sony α7 IV Body
8. Nikon Z50II Double Zoom Kit
9. FUJIFILM X-M5 XC15-45mm Lens Kit Silver
10. Panasonic LUMIX G100D W Kit
11. Sony A6700 High Magnification Zoom Lens Kit
12. Canon EOS R50 RF-S 18-45 IS STM Lens Kit
13. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
14. Nikon Z fc 16-50 VR Lens Kit Silver
15. Canon EOS R50 RF-S 18-45 IS STM Lens Kit White
16. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
17. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White
18. Nikon Z5II
19. FUJIFILM X-T30 III XC13-33mm Lens Kit Silver
20. Sony A6400 Double Zoom Lens Kit Black

Here are the best selling compact fixed lens cameras (with no Sony entry):

1. Fujifilm instax mini Evo Black
2. KODAK PIXPRO FZ55 Black
3. KODAK PIXPRO C1 Black
4. Canon PowerShot SX740 HS Silver
5. Fujifilm instax mini Evo Brown
6. Canon PowerShot SX740 HS Black
7. KODAK PIXPRO C1 Brown
8. Agatsuma Anpanman Kids Camera
9. Canon IXY 650 m Silver
10. KODAK PIXPRO WPZ2
11. OM SYSTEM Tough TG-7 Red
12. Digital Camera Black KC-AF11 BK
13. LUMIX TZ99 Black DC-TZ99-K
14. PIXPRO FZ45 Black
15. OM SYSTEM Tough TG-7 Black
16. instax mini Evo GENTLE ROSE
17. IXY 650 m Black
18. movio MAF500MGN Mint Green Digital Camera with Autofocus and 4X Digital Zoom
19. instax mini LiPlay MISTY WHITE
20. movio MAF100 digital camera with autofocus function

The new Godox XR TTL Wireless Receiver is available at BHphoto (click here).

CES started and there are many announcements:

OWC Launched the new 8TB Envoy Ultra Thunderbolt 5 SSD which you can get for $1699 at BHphoto (Click here).

New Smallrig S70 at Amazon and Smallrig

All CES announced products can be found on that BHphoto page.

The Sony A7V uses a Dual Gain Output (DGO) when using the mechanical shutter at base and low ISO settings.

One of our readers asked me if the Sony A1 and A1II cameras, equipped with stacked sensors, could implement this feature via a future firmware update.

I’m not an engineer, so I have no idea if this is actually possible. I imagine you would also need the right processor. But if Sony found a way to add almost 1 stop of dynamic range to its flagship models, it would certainly be extremely welcome news.

What do you think… will it ever happen?

–

Sony A7V:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at  Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.

Mapcamera shared the info about the best selling gear in 2025

Best selling camera of 2025:

1. Kodak PIXPRO FZ55
2. Fujifilm X-M5
3. Nikon Z5II
4. Fujifilm X-E5
5. Fujifilm X Half
6. Fujifilm X100VI
7. Ricoh GR IV
8. Ricoh GR IIIx
9. Sony α7C II
10. Canon EOS R6 Mark II

Best selling lenses of 2025

1. Nikon NIKKOR Z 24–70mm F2.8 S II
2. Canon RF 45mm F1.2 STM
3. Sony FE 24–70mm F2.8 GM II
4. Sony FE 70–200mm F2.8 GM OSS II
5. Canon – RF100–400mm F5.6–8 IS USM
6. SIGMA – Contemporary 20–200mm F3.5–6.3 DG (Sony E mount)
7. Nikon – NIKKOR Z 50mm F1.8 S
8. TAMRON – 25–200mm F2.8–5.6 Di III VXD G2 (Model A075S, Sony E mount)
9. Nikon – NIKKOR Z 26mm F2.8

The Kodak PIXPRO FZ55 was the best-selling camera of the year! It is a $120 camera manufactured by a Chinese company that obtained a license to use the Kodak brand name. At Mapcamera Fuji’s sold hot while only the Sony α7C II made it into the top 10.