Maximize Your Sony Footage & Photo Quality for Superior Content Creation with VideoProc Converter AI

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Sony Alpha cameras are legendary imaging powerhouses, but even great gear has limits in real-world shooting. Noise in low light, resolution drops in Super 35 crop mode, and micro jitters from handheld B-roll can make post-production challenging. Most NLEs offer tools to fix these issues, but heavy manual tweaking often delivers mixed results and strains your hardware. That’s why I use VideoProc Converter AI as a prep and enhancement tool. It cleans, deblurs, denoises, and stabilizes my clips before editing, lets me apply quick adjustments when needed, and post-processes the final output, ensuring every shot is cleaner, steadier, and fully 4K-ready before it hits the timeline or is shared.

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New deals: Up to $700 off on Sony cameras/Lenses and $300 off on Tamron lenses

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We have new up to $700 off on Sony gear, new up to $300 on Tamron lenses and new up to $300 off on Apple products.

Sony Camera rebates:

Sony Lens rebates:

Tamron lens rebates:

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Weirdly conflicting rumors about two new Sigma lenses…no 85mm???

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Recently I told you that one of my long time Sigma sources heard about a new 85mm f/1.2 Full Frame lens coming in late February. But now two different NEW sources told me something completely different

New source 1:

I know from a reliable source that the upcoming Sigma lenses won’t include an 85mm f/1.2 for E-Mount

New source 2:

There will be no 85mm f1.2 by sigma this month. There will be 2 other lenses but no 85mm. one of them is a version 2.

My trusted source is now double checking his information source and I hope I can get a confirmation or correction soon. If you have an info about this drop me a message at sonyalpharumors@gmail.com or use this contact box. Thanks!

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Coming soon: Meike’s new AF 85mm F1.4 II

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Weibo Image

Meike’s new AF85mm F1.4 II second-generation full-frame autofocus lens is set to be released in 2026, featuring Sony E, Nikon Z, and L mounts. It will be showcased during CP+ at the end of February. The lens boasts a new design, significantly reducing weight compared to the first generation, with a body size similar to the Sigma 85mm F1.4 lens. The image quality has been enhanced, eliminating color tint and yellowing issues. The company’s internal goal is to position it as the best 85mm F1.4 lens made in China.

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Source: Weibo

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You can now preorder the world’s first 1.5x Anamorphic AF FE lens: The BLAZAR Talon 50mm T2.1

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The new BLAZAR Talon 50mm T2.1 1.5x lens is now available for preorder at BHphoto (Click here). This is the world’s first 1.5x Full Frame Autofocus anamorphic lens!

E-mount camera and lens deals:

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