Sony Q3 financial report: Steady sales and promising Sony A7V orders

Sony published the full Q3 financial report. That’s what they had to report about the imaging business:

Despite a continued decline in sales in China due to reduced government subsidies and weakness in the overall market during the shopping season for Singles’ Day, demand in the global interchangeable lens camera market during the quarter remained strong year-on-year, mainly in Asia.

The α7 V, released in December, has been selling well as a new product for the volume zone of the full-frame mirrorless single-lens reflex camera market, and we expect it will continue to contribute to sales in the fourth quarter ending March 31, 2026 (“FY25 Q4”).

One more good news regarding the worldwide memory shortage:

Regarding the impact of the situation in the market for memory, we are almost in a position to secure the quantity we need through the year-end selling season of next fiscal year. We will continue to monitor the situation while working to minimize the impact on profitability.

Hopefully this means there are no delays on the 2026 camera roadmap!

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via DClife

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Coming soon: Meike’s new AF 85mm F1.4 II

Weibo Image

Meike’s new AF85mm F1.4 II second-generation full-frame autofocus lens is set to be released in 2026, featuring Sony E, Nikon Z, and L mounts. It will be showcased during CP+ at the end of February. The lens boasts a new design, significantly reducing weight compared to the first generation, with a body size similar to the Sigma 85mm F1.4 lens. The image quality has been enhanced, eliminating color tint and yellowing issues. The company’s internal goal is to position it as the best 85mm F1.4 lens made in China.

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Source: Weibo

You can now preorder the world’s first 1.5x Anamorphic AF FE lens: The BLAZAR Talon 50mm T2.1

The new BLAZAR Talon 50mm T2.1 1.5x lens is now available for preorder at BHphoto (Click here). This is the world’s first 1.5x Full Frame Autofocus anamorphic lens!

E-mount camera and lens deals: