You can preorder the lens on Amazon and Brightin Star Store.

Sony released the new firmware update for the Sony A7IV:

Benefits and Improvements

• Fixes an issue where some products were unable to update to Ver. 6.00, as well as an issue where products that successfully updated to Ver. 6.00 would enter power save mode when the monitor was closed, regardless of the Power Save by Monitor setting. We apologize for any inconvenience this may have caused.
• This update also includes the improvements that were introduced in Ver. 6.00.

After all the holiday deals this is where we stand now in early 2026: The A7V sells hot at BH while on Amazon you will find Canon R50 leads the pack:

Amazon Bestsellers:

1. Canon EOS R50 Mirrorless Camera RF-S18-45mm
2. Canon EOS R50 Mirrorless Camera
3. Canon EOS R50 Mirrorless Camera RF-S18-150mm
4. Sony Alpha ZV-E10
5. FUJIFILM X-T30 II
6. Canon EOS R10 Mirrorless Camera
7. Canon EOS R8 Mark II Mirrorless Camera
8. Sony Alpha 6700
9. Sony Alpha 7 IV
10. Canon EOS R7 Mirrorless Camera

BHphoto Bestseller:

1. Sony a7 V Mirrorless Camera
2. Canon EOS R5 Mark II Mirrorless Camera
3. Canon EOS R6 Mark III Mirrorless Camera
4. Nikon Z8 Mirrorless Camera
5. Canon EOS R6 Mark II Mirrorless Camera
6. Canon EOS R5 Mirrorless Camera
7. Fujifilm X-T30 II Mirrorless Camera (Silver)
8. Canon EOS R50 V Mirrorless Camera
9. Canon EOS R8 Mirrorless Camera
10. Sony a1 II Mirrorless Camera

We will get these two lenses soon:

• SG-image 35mm f/2.2 FE lens (seen on the image on top mounted on the Sony A6400)
• Brightin Star 50mm f/1.05 manual focus FE lens (announcement on Jan 16)

BCNranking collected data on actual sales from approximately 50% of Japanese retailers. According to this data, these were the ten best-selling cameras on the market:

1. Canon EOS R50
2. Sony ZV-E10 II
3. Canon EOS R10
4. Sony ZV-E10
5. Sony α6400
6. Nikon Z50 II
7. Fujifilm X-M5
8. Sony α7C II
9. Olympus PEN E-P7
10. Nikon Z 30 

As you see the ZV-E10 lineup is crucially important for Sony…even if SAR readers don’t really like this cam :)

And the Sony A7cII is the only Full Frame camera that made it into the top 10!

A newly published Sigma patent discloses the design of two lenses:

• 200mm F2 OS (which has been announced back in September)
• 300mm F2.8 OS

So let’s see if in the near future Sigma will also launch a new 300mm FE lens!

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Source: Asobinet

The new Meike 85mm f/1.8 Full Frame autofocus E-mount lens is now available for preorder at Amazon, BHphoto and Meike.