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August 1, 2015
Posted in news

Sony Store US will close on August 28…forever!


Bildschirmfoto 2015-08-01 um 07.35.51

Sony decided to close their online store on August 28. Full info can be read here: All preorders will be fulfilled but from August 28 they will no more sell Sony products on their online site. I am yet not 100% sure but I also heard the same thing could happen in Sony European Stores soon too.

The reason for that is that Sony changed their sales strategy. They made big partnerships with major retailers and they feel it’s best for them to sell the products through them. I am not sure if that is a wise decision. But I certainly am not a marketing guy.

July 31, 2015
Posted in news

Sony books highest Q1 profit since 2007. Also forecasts it will sell more cameras than expected!

Sony is boldly black to black and booked the highest Q1 profit since 2007!  You can read the full new financial report here: And there is also very good news on the digital camera business front: Sony revised the forecast and expects an “increase in unit sales of digital cameras”. It’s the first time since many years that I read that Sony expects to sell more “units”! The merit likely goes to the new RX, HX and E-mount cameras.
Reminder for German readers: Today you save 10% on the following lenses by using the coupon code “SONYALPHA7″at checkout. The action ends on midnight. Please be sure to select the original Amazon sold item and not a third party reseller from the following links:
Zeiss 55mm f/1.8 FE lens (Click here).
Zeiss 35mm f/2.8 FE lens (Click here).
Zeiss 16-35mm f/4.0 FE lens (Click here).
Zeiss 24-70mm f/4.0 FE lens (Click here).
Sony 70-200mm f/4.0 FE lens (Click here).
July 31, 2015
Posted in news

Sony Tidbits… (Sony support BBC presenter Steve Backshall).

Jamie Unwin just sent me the video to his latest project:

Hi Andrea,
Thanks for sharing my film about wildlife crime and the Ivory trade a couple of months ago. Sony UK have again supported another environmental film I have produced, this time I followed Steve Backshall and his kayak partner as they paddled 125 miles from Devizes to Westminster down the river Thames finishing outside the houses of parliament. It took them 23hours and 30minutes of solid kayaking, they were raising money to buy a chunk of Colombian rainforest. So far they have raised enough money to buy a chunk bigger than a small country! I followed them the entire way filming them through the night, Sony UK provided the A7s, Handycam AXP33 and action cam to film their endeavour.
Hope you enjoy the short film!

Many thanks,
Jamie Unwin

Unique combination test: Russian Tair 11a 135mm f/2.8 lens on the Sony A7r on SonyAlphaForum.
Zeiss Batis 85mm test at Yodobashi and Mapacamera.
Zeiss Batis 25mm test at Yodobashi and Mapacamera.

Danas Danulis:I’ve got RX100 IV for couple of days. Tomorrow I’m doing a bit more serious test, but today I filmed coulpe of wakeboarders. If you are interested…

July 30, 2015
Posted in news

LOL: SAR reader sleeps with his new A7rII :)


SAR reader John Wilhelm sent me this picture he posted on facebook happily sleeping with his new Sony A7rII toy! While the picture is certainly nicely photoshopped I am pretty sure some of the new A7rII owners will keep the camera close to their bed the first night :)

SAR reader Le Butler posted his Sony A7rII first impressions on SonyAlphaForum:
If I sound critical is this brief description it’s because $3k cameras are not allowed to make excuses  :-)
-It’s massive, I really don’t like how big these cameras have become. I knew the weight had gone up hugely too and expected that to make it feel like a dense, top quality item. It doesn’t – it merely feels just like any other good DSLR.
-Packaging/presentation is standard fare, no more premium than any of their other cameras.
-Included: 2 batteries, USB cable, strap, nicely compact 11W USB charger.
-It accepted my non-Sony battery and happily charged from all my USB battery packs as well as an iPhone wall charger while in use.
-Viewfinder: nicer than I expected though flicker is very noticable, resolution adequate but pixels visible
-Speed of operation: Responsive, some extra (but still not all) functions can be used while it’s still writing to card
-Software: Many small improvements, eg more customisation, can add copyright, zooms into AF area chosen instead of the centre every time, AutoISO limits 
-Shutter: I’m going to love silent shutter and might leave it that way perminantly: I couldn’t make any rolling shutter-like artefacts appear when I tried
-Buffer: A sometimes-limiting 21 shots (RAW+JPG), and only 44 shots/min thereafter using a 280MB/sec card. RAWs are 43.5MB each.
Overall – When you say “Oh my God” loudly after viewing the very first shot, you know you have something special…makes me want to go reshoot everything I’ve had success with before and more :-D
Feel free to share your images and impressions on our SonyAlphaForum too!

A7rII preorder list:
In USA: at Amazon, BHphoto, AdoramaSonyStore US, FocusCamera, Uniquephoto.
In Europe at Sony DEUK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
In Asia at Digitalrev, CameraPro.
July 30, 2015
Posted in news

UPDATE: Sony Australia says the A77II is “no longer available in Australia”.

SAR reader Jonathan wanted to buy the A77II at Sony Australia. But he got the following answer: “this model is already discontinued and is no longer in production

UPDATE: I got an official correct answer from Sony Australia saying: “The A77 II is still in production globally, however, it is no longer ranged locally in Australia.

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