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July 30, 2016
Posted in news

Small good news: Sony recovering a bit faster than expected from the Kumamoto damage


Sony revised the forecast for 2016 in their latest financial report (download the PDF file here). There is a small good news in the Imaging Product segment:

Sales are expected to be higher than the May forecast due to a shorter-than-expected delay in the supply of components used for Still and Video Cameras resulting from the 2016 Kumamoto Earthquakes, partially offset by the impact of foreign exchange rates. Operating income is expected to be higher than the May forecast mainly due to the above-mentioned increase in sales and an expected improvement in product mix resulting from a shift to high value-added models in Still and Video Cameras, partially offset by the negative impact of foreign exchange rates.

Still for 2016 Sony expoects a 22,5% sales decrease mainly caused by the Kumamoto production stop. It’s yet unclear what effects this will have on the rumored Sony A9, A99I camera launch…

Bildschirmfoto 2016-07-29 um 17.03.52

Bildschirmfoto 2016-07-29 um 17.03.20


July 30, 2016
Posted in news

Sony Tidbits…

How to Use Enlarger Lenses on your Mirrorless Camera

Full list of todays Gold Box deals at,, Bhphoto, eBay and
Amazing shots! Subzero Playground — Baikal 2015 (SonyAlphaForum).
Samyang 50mm f/1.4 AF lens review by
Every Photographer Should Aspire to Own One Billingham Shoulder Bag! (Explora).
How to use Kipon Tilt & Shift Lens Adapters for Creative Results (Adorama Learning Center).
Canon + MC11 Zoo Trip (Drasko Stojadinovic)
To write a guest post on SAR follow the instructions on that page.

Edward:I just finished writing an article about using compact lenses on the Sony A7 and thought that some of your readers might find it interesting.
Although there is a bit in there about IR performance it’s mostly just about the lenses.

July 29, 2016
Posted in news

Handevision starts shipping their two new Full Frame E-mount lenses


Handevision announced the shipment start of their two new FE lenses. The price in YEN is:

  1. The Handevision Iberit 50mm f/2.4 costs ¥ 73,800 (Full details here)
  2. The Handevision Iberit 75mm f/2.4 costs ¥ 66,800 (Full details here)

via Mirrorlessrumors.

July 29, 2016
Posted in news

Sony Tidbits…

Sony 85mm GM vs Batis 85mm video

Full list of todays Gold Box deals at,, Bhphoto, eBay and
Sony FE 70-300mm f/4.5-5.6 G OSS Lens Review (ePhotozine).
Voigtlander 15mm F4.5 Super Wide Heliar Review (Photographyblog).
SLR Magic Anamorphot-Cine Lens Review (Cinema5D).
TGR 4K Film School Episode #1 – What is 4K? | 4k | Sony Youtube.
Sony Planar 50mm f/1.4 : premières photos et beau duel en perspective (Focus Numerique).
24-70mm GM test at Lemondedelaphoto.

To write a guest post on SAR follow the instructions on that page.

Javier:Let down by Sony. I am a so-called “expert amateur”, with a long history of enjoying photography and high-quality lenses and bodies from both Nikon and Canon.
Earlier in 2010 I decided to switch to Sony’s mirrorless system. I sold all my Canon stuff (EOS 5D Mk II, 24-70/2.8L, 70-200/2.8L, 17-40/4L), and got myself a NEX-7 which I loved.
I assumed some tradeoffs and limitations would need to be made: autofocus was poor, depth of field is not that of a FF lens; the lenses lineup was very immature at that time; I’d have to wait for Sony to release quality lenses; little or no large aperture zoom lenses .. all in exchange for a seriously compact form factor.
I moved from the NEX-7 to the A6000 and got myself both Sony Zeiss 16-70/4 and 10-18/4. Both are expensive and not-so-fast lenses, but in line with the tradeoffs I have assumed: good image quality, reduced size and weight.
But this is where my love story with Sony mirrorless system ends. I’ve been waiting ever since for a good telezoom to be added to the lineup. There are some good, fast primes, both from Sony, Zeiss and Sigma, which makes a reasonable line up for APS-C users, but where is the quality APS-C 70-200/4??
Ever since 2012, Sony has dumped the APS-C format, leaving a huge gap in the lineup for all of us who look for quality lenses, and made a bet for this system. I’ve bought and returned both SEL 70-200/4 and SEL 70-300/4, both FE lenses meaning … bulky and heavy. That’s not what I signed up for, and I really feel let down by Sony.
I understand that Sony’s bet with the e-mount system today is going FE, and I honestly believe they are doing a heck of a job there, with a mix of amateur and professional grade lenses, but they are missing a point in the APS-C segment.
They now have a great new body (the A6300), a fine lineup of prime and zoom lenses, and an army of followers committed to the APS-C segment, but the lack of this high-end APS-C telezoom gap leaves APS-C lineup seriously lamed for expert amateurs.
I hope Sony revisits this situation and fills this quality telezoom gap. Not only they are in debt with all of us who made the bet to move into the NEX/mirrorless system, it would round up the whole APS-C line up, and I’m sure it would be a top seller; there are plenty of us waiting for such a lens to complete our bags!

July 28, 2016
Posted in news

Those are the next products SAR readers want from Sony: A7III and 135mm f/1.8!


The A-mount 135mm f/1.8 lens

Recently we asked our readers to select the one camera and one lens they would like to get from Sony in the near future. Dear Sony managers and engineers take note:

What's the one camera you would like to get?

View Results

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The next fast lens should be...

View Results

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