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August 26, 2016
Posted in news

This is the patent where Sony explains the advantages of the E-mount


If you wonder what’s Sony’s reasoning behind the E-mount construction just read the recently published United States Patent 9392150 (Click here). It describes in detail the elements and details of the E-mount and what the advantages are. The text is quite complicated to read but in very short this is what Sony writes:

In recent years, in the foregoing small-sized camera, more impressive and advanced expressiveness, in which a subject is sharpened with a blurry background has been pursued as in a camera using 35 mm film (screen size: about 36 mm×about 24 mm).

According to the camera and the optical apparatus according to the embodiments of the present disclosure, the large-sized solid-state image pickup device having the rectangle light receiving section with a diagonal line length of about 43 millimeters or more is mounted on the body mount having an inside diameter smaller than about 48 millimeters, and the apparent shape of the solid-state image pickup device viewed from the front surface side of the body mount is a rectangle in which one or more corners are oblique. Therefore, even if the size is small, high image quality is obtainable.

August 26, 2016
Posted in news

Sony Tidbits…

Sony FE 50mm and 55mm vs Sigma MC 11 and other adaptable 50mm

Full list of todays Gold Box deals at,, Bhphoto, eBay and
A7S II Video: Slog 2 & 3, slow motion, Gimbal Pilotfly (SonyAlphaForum)
8 Tips for Safety and Etiquette When Photographing at Night (Explora).
Illustrated Photo Tips with Daniel Norton: Potato Chipping (Adorama Learning Center)
Sony Corporation Acquires a Portion of the Common Stock of Sony Financial Holdings Inc. (
Zeiss 50mm Planar FE review in Thai and English at Pantip.
Carl Zeiss To Celebrate 200th Birthday Of Founding Father (ePhotozine).
To write a guest post on SAR follow the instruction on that page.


August 25, 2016
Posted in news

Canon EOS 5D Mark IV got announced. First Canon vs Sony reviewers thoughts…

The most popular Full Frame camera series of the world just got a new entry: Canon announced their EOS 5D Mark IV and full specs and pricing can be found at BHphoto, Adorama and Amazon. On paper this camera is a “conservative” evolution of the predecessor. Still I believe Canon will sell tons of that camera in DSLR countries like USA. Probably 4-5 times more than a Sony A7 camera. That’s why I think Sony should target that kind of customer by offering a Sony A7 camera that can match or even beat the autofocus system as I think that’s one of the main strong point of the Canon.

Dpreview posted a first impression review and says:

We expect significant, though not class-leading, improvements in dynamic range that narrow the gap in shadow recoverability between Canon and Sony sensors.

Newsshooter writes:

Sony managed to pull off a much better video performance with their a7R II which has an even higher still pixel count. I just wish Canon had managed to do the same here.

Philip Bloom is not very “excited” with the new Canon :)

August 25, 2016
Posted in news

It’s coming: Canada Sony PRO Service!

Bildschirmfoto 2016-08-24 um 21.50.24

Sony Ambassador Ross D. Hamamura ( reports the following:

Sony USA is working on a way to run Canada Sony PRO Service for Canada. When the Details are final , an announcement will be done. So, for now … Sony working PRO’S IN Canada  should have Hope!
And this is a good sign for other working PROS around the world shooting Sony.

That’s great new for our Canadian readers. If you want to read more about the PRO support service check out the US website (Click here).

Thanks Ross!

August 24, 2016
Posted in news

Sony announces the new HXR-NX5R camcorder, new remote control and All-in-One Switcher


Today Sony announced the new HXR-NX5R camcorder a new Remote Controller and All-in-One Switcher. The new camcorder offers upgraded network functions and a choice of advanced XAVC-S 50Mbps or established AVCHD/DV recording formats to help users meet diverse workflows and client requirements.

Full PRess text can be read at Sony Blog. Watch the introduction video here:

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