Today almost all companies will announce their new cameras at the Photokina stand. But there could be one notable excpetion…Sony.

Sony is known for not announcing new cameras at such big shows. They did the same two years ago at the last Photokina show and they did it this year at the other big shows like CES and CP+. It’s really strange to see them do one hour conference in front of the worldwide press and announce…nothing. Sony said they are doing that because they want to get full press coverage by releasing new products off the show. But still, not sure it makes sense for classic photography shows like Photokina. So please dear Sony, for once surprise us and give us some great stuff today :)

Here is the full press conference list via MR:

12:30 Berlin time Panasonic (G80, FZ2000, LX10, GH5 pre announcement, new lenses)
14:00 Berlin time Canon (nothing new to announce, they will talk about the already announced cameras)
15:00 Berlin time Sony (probably nothing new to announce. If there is something new than maybe the A9?)
16:00 Berlin time Nikon (mirrorless surprise?)
17:00 Berlin time Fuji (New medium format camera)
18:30 Berlin time Olympus (E-PL8, 25mm f/1.2, 12-100mm f/4.0, 30mm macro, E-M1II pre-announcement)

One more thing: Sony announced the A7 and A7r cameras at the PDN show in October 16 2013. So that might be the right place for some new camera announcement also because at PDN usually we don’t get new cameras from the other companies ;)

On Monday September 19 at 15:00 Berlin time Sony will have a press conference. So far it seems like the big focus will be on the Sony World Photography Awards Gallery presentation. There is a fair chance that Sony will not announce any new camera.
This isn’t unexpected as Sony usually announces their important new products after those kind of major events to get the full spotlight. Two years ago they announced the new A7II after Photokina (in November).
Also note that the Kumamoto damage created a sever shortage on sensor. While other manufacturers like Olympus, Panasonic and Fuji will announce new cameras at Photokina all of them will ship in early 2017 only.

Now let’s hope I am wrong and Sony has a surprise we don’t know about yet…

A9 and A99II rumor hints: Our trusted sources (the same who for example correctly leaked to us correct info like the Sony E-mount lens image) confirmed both biggest rumors: The new High End E-mount camera is ready to be released on market within few months…and the new High End A99 successor development has finished. But the official release date is still “hush hush”. And in the case of the A-mount High End camera I do hope marketing also decides to put that camera into production. Sony pomised they would keep developing new A-mount cameras…so don’t blame yourself Sony ok?

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Sony at Photokina: http://www.sony.co.uk/electronics/photokina-trade-show

On Facebook Metz launched that teaser for a new Flash launch. And they write:

EXPECT FIRST CLASS! ⚡ #Metz #mecablitz
At photokina, we present you a new flash light which will be the starting shot of a new generation of insertion flashes! With new developed technologies and construction, we save more than 30 % of the manufactured size.#SizeMatters ;)
Till photokina, we will publish further exlusive information concerning the new flash light on facebook! 📷 #Metz #TheLightpioneer ⚡

UPDATE: You can now preorder the new Zeiss Loxia 85mm FE lens at BHphoto (Click here).

The Polish site Optyczne published the first images of the Loxia 85mm f/2.4 Sonnar lens! The lens will be available in mid-December 2016 and its price will amount to 6199 PLN (around 1400 Euro).

The lens will be announced tomorrow at 11:00 Berlin time! It will be the fourth lens of the Loxia range after those:
Loxia 21mm at Amazon, B&H, Adorama, eBay.
Loxia 35mm at Amazon, B&H, Adorama, eBay.
Loxia 50mm at Amazon, B&H, Adorama, eBay.

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UPDATE: You can now preorder the new Zeiss Loxia 85mm FE lens at BHphoto (Click here).

Trusted sources told us that Zeiss will announce a a new Loxia 85mm f/2.4 Sonnar lens! The announcement is expected to happen tomorrow at 11:00 Berlin time. Follow the live blogging here on SAR!

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And if you have some “rumor” to share just send me an anonymous messages here:

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!