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January 9, 2017
Posted in rumors

(UPDATED) Sony A77II is NOT discontinued

While BHphoto still has the A77II in Stock s strange note appeared saying this:

Bad news: Sony Alpha a77II has been discontinued. Good news: Our experts are standing by to help you find a replacement. Call 800.606.6969 or Live Chat during business hours.

UPDATE: BHphoto contaced us to say that this was a mistake from their side. The A77II is NOT discontinued.

Anyway, the line has a 3 year cycle and the A77II was announced in 2014. So maybe a new successor is on the line. I expect the new A77III to use a new 24MP sensor and new autofocus system. Would be nice if Sony would also give us some new A-mount lens too!





January 6, 2017
Posted in rumors

Surprise! Hasselblad Acquired By DJI !

Luminous Landscape reports via trusted sources that Hasselblad got acquired By well-known chinese drone maker DJI ! We have yet no idea what DJI plans are but LL made an analogy that gives us some hope:

In all fairness, another Swedish iconic company – Volvo, is now owned by Chinese investors and  Volvo’s new models promise really well – if they sell. So there is hope. Or is this simply a brandname takeover?

Hasselbad always had a close to relation with Sony. And I also wonder if something will change here too…I guess the answer is no.

January 5, 2017
Posted in rumors

See that gigantic 17.875 inches wide Sony CLEDIS screen (might be a new way to display your photo)

Image: Nicholas Stango/Gizmodo

Many PRO photographers use to make large prints of their photos when doing exhibitions. But this could change thanks to a new Sony CLEDIS technology displayed by Sony at CES this year. Gizmodo writes:

Each tile is just 17.875 inches wide, and stitched together, they could build you a wall of infinite size. The above display is 36 feet by 9 feet, at a resolution of 8K by 2K.

Of course this is just an expensive prototype yet. But in a couple of years this may be the tech used to show your pictures….

January 4, 2017
Posted in rumors

Sony press conference today at 5pm Las Vegas time: They will show new CLEDIS prototype screens

Today(January 4th at 5:00pm Las Vegas time) Sony will live stream a press conference from the CES show. There is almost zero chance Sony will announce a new camera or lens. Instead our sources told us to expect them to show a new prototype of “CLEDIS TV screens”. These are rumored to be even better than OLED TV’s;

New E-mount lenses are more likely to be announced by early February before the CP+ show in Japan.


January 2, 2017
Posted in rumors

Sony’s priority for 2017 are lenses, lenses and lenses!

To give you a very general heads-up of what’s Sony’s goal for 2017. It is without doubt another year where Sony will focus on the FE lens development and release. This includes a new 16-35mm GM and new telephoto lenses. And a few A-mount lenses will get an update too.
There will be of course new cameras (A7 mark III and the A7rIII or A9). But the crazy camera release circle Sony had back in 2013-2014-2015 is definitely over.


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