Quesabesde (translation here) reports an interesting story. Hasselblad goal was to partner with Fuji but Fuji showed their back to the Swedish company. Sony was “only” the second choice. Maybe Fuji managers saw the sketch of their Lunar project and run away before to sign the partnership agreement? Don’t be mad at me Hasselblad…It’s a joke
I think (and hope) you can do great things with together with Sony. Share your medium format knowledge for the next high level Full Frame or Medium Format cameras from Sony. That would be a nice start! I am certinaly a bit “retro” but I would love to see a Full Frame Hassleblad X-Pan styled E-mount camera!
P.S: The X-Pan acutions on eBay (Click here).