April 27, 2015
Posted in rumors

First (99% Fake) image and specs of the new A7sII floating on the web!



A couple of readers sent me that image that is floating on websites and forums (like Douban, DCfever and so on). I am 99,9% sure it’s fake. Although it’s easy to guess that the real future A7sII will be similar to the current A7II. The specs are also too good to be true. Or will Sony surprises us?

April 27, 2015
Posted in news

Sony Tidbits (with Malawi wildlife protection video sponsored by Sony).


The video on top has been shoot by Jamie Unwin with the great help from Sony UK. I am glad to hear that Sony sponsors that kind of projects. That iw what Jamie told me:

“I’m an advocate for Sony UK, my latest film about The Illegal WIldlife Trade in Malawi, Africa has just been released.
This year Malawi stands up to wildlife crime, I spent my Christmas producing a short 8 minute film that was shown to the President of Malawi, Peter Mutharika the film was then aired on national TV in Malawi. As a result the president has decided to burn the entirety of Malawi’s Ivory stock piles as a clear signal to the world that Malawi is serious about protecting its wildlife. The film worked as a persuasive and deterrent conservation tool, to show the people of Malawi that if they protect their wildlife and natural places it will benefit them economically by attracting tourism, creating a spiral of economic benefits. The film also exposed that Malawi is taking wildlife crime seriously, enforcing prison sentences to those who commit the crimes.
We know you have a big media following and as we are trying to reach as many people as possible it would be incredibly beneficial if you would share the film for us.
Sony provided all the equipment to make the film. it was entirely shot on using the Sony a77mk2 and a99.
Many thanks,
Jamie Unwin”

More Sony tidbits:
Sony’s HDR AS200V Vs. GoPro Hero 4 Silver (ActionCameraRumors).
Sigma patent for 400mm f/2.8 OS Sport Lens (CanonWatch).
Testbericht: Sony FE 24-240 mm 3.5-6.3 OSS (Digitalkamera).
Olympus vs Sony at SonyAlphaLab.
Sensor Cleaning on A7 Mark II…Does IBIS Create Special Situation? (SonyAlphaForum).
Sony 35mm f/1.4 FE Zeiss lens test (Spencerpablophotography).

Sony Suisse deals:
Sony Center in Lucerne/Switerland (Click here) is having a extra 10% discount on our products from 24. April until 2. Mai 2015.
For example (all prices including 8% Sales Tax):
ILCE-7KB for CHF. 1169.—( in Euro 1113.–)
ILCE-7S for CHF: 1799.— (Euro 1713)
DSC-RX100M2  for CHF. 449.— (Euro 427)
SLT-A99V for CHF. 1619.— (Euro 1541)
SEL24240 for CHF. 840.— (Euro 800)
SEL55F18 for CHF. 840.— (Euro 800)

April 26, 2015
Posted in deals

Great official Sony US rebates! $200 off on the new A7II. And A7 now sells for $999 only!



This is a great news! Sony lowered the prices on the newest A7II camera by $200! And for the first time you can get the first generation Sony A7 for under $1,000 thanks to a big $300 off!

Sony Alpha a7II (Body Only) for $1,498 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7II with FE 28-70mm OSS Lens for $1,798 at Amazon, BHphoto, Adorama, SonyStore.

Sony Alpha a7 (Body Only) for $998 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7 with FE 28-70mm OSS Lens for $1,298 at Amazon, BHphoto, Adorama, SonyStore.

The A7r got a major price drop weeks ago ($1898 at Amazon, Adorama and BHphoto). In that case the reason for the price drop is that the new A7rII will be available in June!

UPDATE: There is also a $100 off on the A6000 at Amazon, BHphoto, Adorama, SonyStore.

Sony refurbished deals:
Sony A7r for $1,399 (Click here).
Zeiss 16-35mm for $1,199 (Click here).
16mm for $149 (Click here).
55-210mm for $164 (Click here).
Sony A3000 for $199 (Click here).
Zeiss 55mm for $1749 (Click here).
A5000 double lens kit for $399 (Click here).
A6000 double lens kit for $649 (Click here).
NEX-5T double lens kit for $399 (Click here).

April 26, 2015
Posted in news

Sony announces Best Quarterly Profit in 7 Years.


The new revised Sony financial forecast report.

It really looks like the big Sony financial crisis will be over soon. Playstation sales and Imaging Sensor Business made Sony post its best quarterly profit in seven years and increase its projection for annual sales. Sony now expects a full-year operating profit of 20 billion yen, compared with an earlier forecast for a 40 billion-yen loss.

Smartphone-selfie ready cameras and autocar cameras are pushing the Sony sensor sales. There is yet no specific info about how good the Alpha-RX cameras business is doing. But having a booming sensor business certainly helps the digital camera division to keep costs down and to get the best tech :)

Source Sony via Bloomberg.

April 26, 2015
Posted in news

This week SAR readers photos selection.


Anders Wotzke
Eye of the storm
A7II + 16-35mm f/4
35mm f/11 1/200 ISO200

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

Read the rest of this entry →


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