November 21, 2014
Posted in deals

While waiting for the A7m2: A7 deals reminder (and 16-35mm shipping).

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Bildschirmfoto 2014-11-20 um 16.41.46

There is no way to preorder the new A7m2 yet if you do not live in Japan. But in the meantime you can still grab some great deal on the current A7 series. And than there is the new 16-35mm Zeiss FE which is in Stock at Amazon, Adorama and BHphoto. So let’s sum up all those deals:
A7/A7r: trade-in program at Adorama (Click here).
A77II: Up to $500 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.

There is also a long list of Black Friday deals at Amazon US  (Click here), BHphoto (Click here) and SonyStore (Click here).

Some more deals:
Interesting note: You get a new(!) Full Frame Nikon D610 for $1199 on BigValue eBay (Click here).
Sony RX100 now sells for ridiculously low $329 at BigValue on eBay (Click here)
$1500 Off List Price on a Sony XBR65X850B 65-Inch 4K Ultra HD 3D Smart LED TV at Amazon US (Click here).
$2000 Off List Price on a sony XBR70X850B 70-Inch 4K Ultra HD 3D Smart LED TV at Amazon US (Click here).
$1000 Off List Price on a Sony XBR65X950B 65-Inch 4K Ultra HD 3D Smart LED TV at Amazon US (Click here).
$1200 Off List Price on a Sony XBR65X900B 65-Inch 4K Ultra HD 3D LED TV at Amazon US (Click here).
20% Off List Price on a Sony KDL70W850B 70-Inch 1080p 3D Smart LED TV at Amazon US (Click here).
20% or More Off Select Sony 4K Ultra HD TVs at Amazon US (Click here).
30% Off List Price on a Sony XBR55X900B 55-Inch 4K Ultra HD 120Hz 3D Smart LED TV at Amazon US (Click here).
25% Off List Price on a Sony KDL65W950B 65-Inch 1080p 3D Smart LED TV at Amazon US (Click here).

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November 21, 2014
Posted in news

The two A-mount news: new lenses coming. E and A mount cameras getting closer.

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sony_20141120_012

There are also two A-mount news to report after yesterdays big Sony event:

1) Sony finally shows there is a future for A-mount
By openly disclosing the two new A-mount lens releases for 2015 Sony brought back some confidence in the A-mount system. Finally after many words from managers we also got some…facts.

2) A-mount and E-mount differences  fading out:
The A6000 already started to get one step closer to PRO DSLR autofocusing performance. The one major advantage of A-mount over E-mount left was in body stabilization. But now that advantage is gone.

I am wondering how Sony wants to promote the A-mount system. It will be harder for Sony to justify the existence of an A-mount system unless Sony does “invent” something that cannot be done on E-mount (like Z-shift or other crazy features).

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November 21, 2014
Posted in news

Sony on the verge to conquer the FF market? 95% of SAR readers like the A7m2. The Sony A9 will be terrific!

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Preorders:
Sony Alpha a7II  (Body Only) for $1,698 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony Alpha a7II  with FE 28-70mm OSS Lens for $1,998 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony 70-300mm f/4.5-5.6 G SSM II Lens for $1,148 at BHphoto (Click here).

Excuses in advance: Sorry for my poor english. I speak German, Spanish and Italian and never properly learned English. On a longer text my poor English really shows my limitations :)

Yesterday we got that game changing new A7M2 camera. I call it game changing because for the first time in the camera history Full Frame lenses like the Leica M, Zeiss ZM, Konica Hexanon, Olympus OM and more get a full 4.5 stabilization. It’s also a unique feature that Nikon and Canon cannot offer. It could become a strong reason for Canon/Nikon owners to switch over to Sony.

And the best time is still ahead of us with the Sony A9 launch coming soon! Here are a couple of thoughts about why Sony is on the verge to possibly conquer some major market shares of the Canon/Nikon dominated Full Frame camera market:

1) The double Sony “Miracle”:
For the second time Sony did what on forums most people said to be “impossible”:
The first time:  Many said a Full Frame  sensor would not fit on the E-mount. And Sony made the “impossible” possible.
And then the A7m2: The past 12 months people said adding image stabilization on FF E-mount would be impossible because there is not enough space. Well with the Sony A7II we not only got the on sensor image stabilization, but actually the best possible 5axis image stabilization on market along the one used by the Olympus E-M1!

The point is: Sony has proven ey willing to explore any possible tech to succeed on the Full Frame market. Can Canon and Nikon keep up with that level of innovation? We on SAR already hinted that 8K and 50MP FF sensors are coming in a not so distant future. Particularly Nikon will have a hard time to fight back on the sensor and video features front…

2) 5 axis stabilization on ALL Sony and third party lenses.
The Sony A7m2 uses the worldwide first 5 axis stabilization on a Full Frame camera. And the camera “rumored” price is less than $1800. Now it will be possible to use all kind of possible third party lenses with in body image stabilization. Your Leica M lens is stabilized, your Konic Hexanon is stabilized…what a fantastic world for third party lens owners!

The point is: Canon and Nikon do not offer stabilization on their fast primes. While suddenly overnight Sony offers that stabilization on all lenses including fast primes. It’s the first time there is some sort of unique Sony advantage on the lens front. Now Sony has to bring ton of lenses as soon as they can to really satisfy the “basic” customers needs.

Sony A9 is going to be terrific:
The A7m2 has been launched 2 months after Photokina with a small announcement in Japan only. Sony sees that camera as a minor upgrade to the A7 although…honestly…the 5 axis stabilization addition is quite a MAJOR change in the industry! And Sony also proved they are listening to customers by adding XAVC-S, changing the shutter button location and making many subtle changes requested by A7 owners.
In two months from now we will get what will be the first real PRO Sony FE mount camera, the Sony A9. It will feature all the most advanced tech: Improved Sony A6000 hybrid autofocus, 4K recording (internally likely), 5 axis stabilization, from ground up newly designed sensor. I am not lying to you. I sold the A7r last week to a friend of mine and will buy the A9. It’s going to be a terrific camera!

SAR poll five year history record: It’s the first time a Sony camera gets over 95% of “likes” here on SAR:
Sorry, there are no polls available at the moment.

Tell me if you agree or not agree with my thoughts here. And stay tuned on SAR because the party just started :)

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———–

Sony A7m2:
Worldwide only preorder is at Amazon Japan.
Full spec list and videos on SAR.
Full english A7m2 features list on SAR.
Image samples here on Sony.net.
Real life Images of the A7m2 on SAR.

Triple A-mount lens release:
70-300mm II official release not on SAR.
First images of the 24-70mm II and 16-35mm II A-mount lens son SAR.

A-mount A77M2 firmware:
Coming in December with two great new features (here on SAR).

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November 21, 2014
Posted in reviews

Tony Northrup introduction to the A7m2. And watch out for the A9 Tony ;)

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Preorders:
Sony Alpha a7II  (Body Only) for $1,698 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony Alpha a7II  with FE 28-70mm OSS Lens for $1,998 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony 70-300mm f/4.5-5.6 G SSM II Lens for $1,148 at BHphoto (Click here).

Tony Northup posted this 30 min long A7m2 introduction video (Thanks Tony!!!). I agree with him when he says the 5 axis stabilization system is a real game changer feature. Ai also want to add the A7m2 has NOT the A6000 hybrid focus system. That’s coming (in an advanced version) on the Sony A9. And Yes, Canon and Nikon will offer FF mirrorless by late 2015 but Sony’s real advantage is the knowledge they have acquired in these years on the mirrorless front and compared to Nikon Sony has an immense tech knowledge on the video front too. I therefore really do believe Canon and Nikon will not be able to match Sony’s offerings by end of 2015. That’s why the Sony A9 is that exciting. Sony will put all the best tech on it!

Stay tuned on SAR because the real rumor time is ahead of us!

P.S.: There is still no A7m2 preorder option at Sony US and Sony Europe.

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November 21, 2014
Posted in news

Sony A7m2 updated roundup post! Size comparison with the A7.

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Preorders:
Sony Alpha a7II  (Body Only) for $1,698 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony Alpha a7II  with FE 28-70mm OSS Lens for $1,998 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony 70-300mm f/4.5-5.6 G SSM II Lens for $1,148 at BHphoto (Click here).

Sorry for the fun tweet on top but Sony really has shown they can make the impossible possible by adding 5 axis stabilization on the FE cameras. I am wondering how Canon and Nikon managers will feel now :)

Time to extend our Sony A7m2 roundup post. Here is all the news that matters!
Worldwide only preorder is at Amazon Japan.
Full spec list and videos on SAR.
Full english A7m2 features list on SAR.
Image samples here on Sony.net.
Real life Images of the A7m2 on SAR.
A7II press and images at Sony Japan.
Image samples here at Sony Japan.
A7m2 discussion on SonyAlphaForum.
Sony Japan Unveils the a7II Mirrorless Camera, 70-300mm G SSM II A-Mount Lens (BHphoto).
Sony Announces A7 II – Nail in Coffin for Nikon and Canon? (JorgeTorralba).
Thoughts on the A7m2 by TheDigitalDigest.

The main things you need to know about the A7m2:
1)
Camera will be released in Japan on December 5 and cost 190,000 yen. It will ship in Europe in January for 1.799 Euro (no US price info yet).
2) It has an amazing 5axis on sensor stabilization. It works both in stills and video mode with up to 4,5 stop stabilization (CIPA standard).
3) The 5 axis stabilization is a world’s first on a FF camera and is also a Sony proprietary tech (not borrowed from the Olympus OMD). Source: SonyAlphaForum.
4) 5 axis stabilization works with all third party lenses (Source: SonyAlphaForum).
5) Sensor is the “almost” the same as the one used by the A7. But autofocus speed is 30% faster
6) The A7m2 has the shutter button on top of the grip and a new grip and texture on the A7 body.
7) It has a robust mount ring. No need to replace it with the Fotodiox solution :)
8) A7m2 has XAVC-s and X-Log2
9) Picture of Nikon and Canon managers after the A7m2 launch (SAR twitter) ;)

Sony A7m2 vs Sony A7 perfect size comparison via CameraSize:
Bildschirmfoto 2014-11-20 um 16.51.00
Bildschirmfoto 2014-11-20 um 16.50.51
Bildschirmfoto 2014-11-20 um 16.50.36

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