August 31, 2011
Posted in rumors

(SR5) A Fullframe rumors summary.

Paul Genge from Sony UK said at British Journal of Photography that the firm has still to make a decision on whether it will use its Translucent Mirror Technology in the upcoming models. And he said that a new Alpha full-frame camera would replace the A850 and A900 released in 2008.

That is more or less all what Sony had to say about their future Fullframe plans. What do I know more in terms of fullframe rumors?

1) The roadmap for FF lenses and camers has been shifted forward for a couple of months. Like it was for the A77 everything has been delayed. I will give you more info about the new Fulflrame lenses soon.
2) There will be more than one (probably three!) new fullframe cameras in 2012
3) Not a single one of those will have a classic DSLR design (no classic mirror, no prisma)
4) The A99 (one of the three cameras) should be unveiled before the Photokina 2012 show in September (I am not sure yet when Sony will announced about other one-two fullframe cameras)
5) Sony developed a new 36Megapixel fullframe sensor which will probably fit inside the A99.

Of course I received more details, but I need to double and triple check them with other sources. I ask my sources if they cans hare me some bits about the future Sony FF roadmap. As you know you can use the anonymous contact form on the right sidebar or write me at Thanks!

What I can also say is that my trusted sources are sure the new FF cameras will shake the world. And I am sure they mean it very honestly!

See you soon!


August 30, 2011
Posted in reviews

Sony NEX-FS100 review at Engadget.

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Engadget (Click here) tested the Sony NEX-FS100: “Some gadgets are worth making sacrifices for, however, and this is one of them. It delivers the raw cinematic beauty permitted by a large sensor, along with a smart lens platform and all the essential video and audio controls and I/O options required by any professional shooter. Muscling through on a DSLR or VG10 does not even compare.“. You can get the NEX-FS100 at BHphpoto (Click here).

Sony NEX-C3 review at Soundimagesplus (Click here): “While I’m still not convinced that the NEX system, as it currently stands, is for me, there is no doubt that you get an awful lot of good things for your money. First and foremost here is the file size and image quality. Top quality and certainly equal to and in many cases better than a DSLR.“. The NEC-C3 is in Stock at Amazon, B&H, Adorama, J&R, eBay.

Juan sent me one of the most amazing fisheye pictures I have ever seen. You can see it at (Click here). It has been made with the Sony NEX-5 + Samyang 8mm. It is a fast action 360º panorama, shot in maual mode and fast burst at the base jumping place in Montrebey, Aragón wall (Spain). The Samyang 8mm lens is available for NEX on eBay (Click here to check specs and price).


August 30, 2011
Posted in rumors

A NEX-7 close look. Why is it the most preordered camera?

The sexy EVF corner of the NEX-7 (Click here to preorder).

Let’s start from a fact. The NEX-7 gets more preorders than the A77 at Amazon (Click here to see the rankings…with both NEX-7 preorder options inside the top 20!). There was not one single day the A77 was preordered more than the NEX-7! The curious thing about that is: Sony definitely focused their marketing campaign mainly on the A77. De facto there are plenty of A77 previews and image samples around the web. You can find RAW image samples, youtube videos, previews and even first full ISO tests and reviews! On the opposite there are absolutely ZERO reviews, image samples or NEX-7 video samples about the NEX-7. And it’s a bit surprising that most of the photo websites are really enthusiast about the NEX-7 (without having it even fully tested it!):

Imaging Resource (Click here) wrote about the NEX-7: “We obviously can’t conclude a whole lot from a camera that we’ve only seen in barely-functional prototype form, but what we’ve seen looks tremendously impressive. We do have a good idea of what the NEX-7′s image quality will be like,d though, because it uses the same 24.3 megapixel sensor and advanced Bionz processor that we’ve already shot a fair number of test images with in the A77. Sony claims that the A77′s image quality “approaches that of full-frame cameras”, and we found that indeed to be the case when we compared image samples against those from Sony’s earlier A900 full-frame SLR. That same level of imaging prowess in the NEX-7′s super-compact body can’t help but be a huge hit.

ePhotozine (Click here) said: “The NEX-7 is an exciting product that gives manual controls, dials, and buttons, on the camera. These are physical, real buttons, that you can press and feel. Even more than this they are customisable to give you the control you want. Without doubt this is the highest specification mirrorless camera available yet.“.

I summed up some of the key features the reviewer liked. And here is the question for you (you can select more answers!):

Why in your opinion is the NEX-7 the most preordered camera? Because...

View Results

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Thansk for your answers! And pelase drop me a message if you find some NEX-7 review! Thanks! UPDATE: The sum of the votes is not 100%. Example, percentage like 34% near one of the answers means that 34% of all voters selected that specific answer.

NEX-7 and Zeiss lens preorder links:
Sony NEX-7 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony NEX-7 with 18-55mm lens at Amazon, BHphoto (notification only) and Sonystore.
Zeiss 24mm f/1.8 E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore.

More NEX-7 links:
Sony NEX-7 : retour sur l’interface tri-navi (Focus Numerique).
NEX-7 preview at Cameralabs (Click here).
NEX-7 at Photographyreview (Click here).
NEX-7 Preview at Photographyblog.
Sony NEX-7 high-end APS-C mirrorless camera first look at Dpreview.
Sony SLT-A77 & NEX-7 Hands-on First Look at Photoxels.

ALL Preorder links:
Sony A77 with 16-50mm lens at Amazon, Adorama, Jessops UK and Sonystore.
Sony A77 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony A65 with 18-55mm lens at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony A65 body only at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony NEX-5N with 18-55mm lens at Amazon, Adorama, Bhphoto, Jessops UK and Sonystore.
Sony NEX-5N at Amazon, Adorama, Bhphoto, and Sonystore.
Sony 50mm f/1.8 at BHphoto (notification only), Adorama and Sonystore.
Sony 55-210mm E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore.


August 30, 2011
Posted in reviews

More A77/NEX-7 news

Video on top. A german A77 preview by videoaktiv.

I am going to soon post a NEX-7 preview summary and my first fullframe rumors summary. In the meanwhile those are the latest hands-on, previews and news I found around the web:

A77 preview at Cameralabs (Click here): “Ultimately I don’t believe Sony has created a true semi-pro contender here. The small buffer, relatively limited number of cross-type AF sensors and viewfinder delay mean it won’t be ideal for pro action photographer, however tempted they might be by the 12fps rate. Some could make it work, depending on the situation, but put the A77 up against a Canon EOS 7D in a sports environment, and you’ll realise why the latter is a better choice. But outside of this specialist environment, there’s a lot to like about the A77, and it’ll put existing mid-range models under a lot of pressure. Cameras like the EOS 60D and especially the Nikon D7000 look quite under-featured in comparison. Perhaps Sony’s cleverest move though was developing an aspirational kit lens that’s relatively affordable. It may not zoom as long as rival kit lenses, but it’s wider, quicker, quieter and crucially brighter. A very classy move that’ll attract a lot of educated buyers

NEX-7 preview at Cameralabs (Click here): “Personally speaking I can’t wait to test one, along with the new SLT-A77 which it was launched alongside. As Canon and Nikon continue to avoid the increasingly popular and lucrative ILC market, Sony is taking the bull by the horns and giving the Micro Four Thirds camp serious food for thought.”

NEX-7 at Photographyreview (Click here): “The most interesting question for me is the positioning of the new NEX-7. The price sets it apart from previous NEX cameras as well as even the most expensive Panasonic and Olympus Micro Four Thirds cameras, which top out at $900. The high resolution and $1200 MSRP make it look like Sony is aiming the NEX-7 at pros and enthusiasts with Leica-envy – the same photographers who are all over the Fujifilm X100 ($1199). And that’s pretty interesting because the NEX-7 costs a hell of a lot less than the Leica M9 ($7750) and looks like a whole lot more camera than the fixed-lens Fujifilm X100.

More news:
Sony – please add gain control to A77 sound” at Photoclubalpha (Click here).
NEX-7 at Cameraitmedia.
A NEX comparison table at Sony Japan.
A77 image samples at

August 29, 2011
Posted in news

Sony TidBits!

Sony NEX-C3 16mm Lens Kit Unboxing (via SonyAlphaNex).

Panasonic Lumix GF3 vs Olympus PEN EP-3 vs Sony NEX-C3 – Which one to buy? (Digitalrev).

Sony introduces ‘How-to’ Video Guides (Photographyblog).

Sony Cyber-shot DSC-HX7V Review (Photographyblog).

Review of the creative SLR Magic NEX 28mm F2.8 (EosHD).

Sony NEX-C3 Photos (Photographyblog).

Sony Alpha NEX-5 Review with New Firmware (ePhotozine)

Do your lenses adapt to the Sony A77 a-mount? (EosHD).

Sony’s Big Mistake (TheOnlinePhotographer).

Silkypix now supports the NEX-C3 and A35.

Adobe Lightroom 3.5 and ACR 6.5 release candidates do support the Sony’s NEX-C3 and SLT-A35 (Dpreview).

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