Sources told us that we very likely will not see the light of any new APS-C model this year. For now the A77 successor is scheduled for a 2013 release. Photokina in September will be focused on the release of the new NEX and Full Frame Cameras and Lenses. We already had a first price drop on the current SLT APS-C models and more price drops should arrive this winter.
Meantime all SLT cameras got an $50 discount:
Sony A77 body only (Click here).
Sony A77 with 16-50mm (Click here).
Sony A65 body only (Click here).
Sony A65 with 18-55mm (Click here).
Sony A57 body only (Click here).
Sony A57 with 18-55mm (Click here).
Picture from CNET.
David Pogue from the New York Times (Click here) really likes the new Sony RX100 and writes: “And if you care at all about your photography, you’ll thank Sony for giving the camera industry a good hard shove into the future.“. I know David for a long time and I dont’ remember another such positive review of a camera!
Usually popular cameras only have the honour to grab the attention from cheaters. The RX100 is certainly one of the most popular new cameras of the moment and it is in Stock (with accessories) for $1,739 at Amazon (Click here). Don’t buy it! The camera with real price is coming within the next days! A new short preview is available at Cnet. Preorders at Amazon US, Adorama, BHphoto, Amazon Germany, Amazon France and Jessops.
Photographyblog posted the full A37 review and writes: “The Sony A37 may sit at the bottom of Sony’s SLT line-up, but for many people this could be the only camera that they’ll ever need.” The camera earns the highest possible ranking!
In Stock price check at Amazon, B&H, Adorama, J&R, eBay
And the next rumor turned out to be correct. A couple of months ago we first reported that Sony was ready to launch a Go Pro competitor. Tonight Sony Blog unveiled the camera: “The video camera is tiny and lightweight, but it houses Sony’s hallmark SteadyShot® image stabilization technology, Exmor® R CMOS image sensor, and an ultra-wide angle Carl Zeiss® Tessar® lens.”
This is not an SLT nor a NEX camera but you have to know that Sony is entering a very huge and profitable market. Go Pro cameras (Click here to see them on Amazon and here on eBay) are very likely the most sold cameras ever. You see them everywhere! I met many climbers, skiers and cyclists using them here in the Alps.
The already doing well Imaging Division now has the chance to expand the business (and profits). Now let’s hope Sony engineers will make us go crazy with the A88, A99 and new NEX cameras too!
P.S.: Thanks to all sources for sharing the rumor about that camera. It makes SAR a pretty reliable rumor site although of course nobody is perfect
Via Sony Blog