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Image on top shows the excellent and cheap 35mm f/1.8 lens from Sony

Techradar (Click here) posted a new Sony A35 review: “In terms of performance, the SLT-A35 is highly responsive, while image quality – whether you’re shooting JPEGs and/or RAW files – is equally as impressive. When it comes to finding fault with this camera, there’s little for us to complain about“.

ThePhoBlographer (Click here) wrote an article about “The Best Lenses for Sony Alpha Mount DSLRs Under $300“. He tested the 50mm f/1.8, the 35mm f/1.8 and the 30mm f/2.8 macro lens. All three lenses are available at:
35mm DT at Amazon, B&H, Adorama, J&R, eBay
35mm macro at Amazon, B&H, Adorama, J&R, eBay
50mm at Amazon, B&H, Adorama, J&R, eBay

SonyAlphaLab posted three new reviews:
Sony NEX-C3 at SonyAlphaLab (Click here). Available at Amazon, B&H, Adorama, J&R, eBay.
Tamron 90mm at SonyAlphaLab (Click here). Available at Amazon, B&H, Adorama, J&R, eBay.
Sony 70-200mm at f/2.8 lens SonyAlphaLab (Click here). Available at Amazon, B&H, Adorama, J&R, eBay.

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On August 24 Sony will announce plenty of new SLT and NEX cameras. That’s why dealers are now clearing their A55/33 and NEX-5/3 stocks and there are some nice deals:

1) There is a $100 instant rebate on all A33 cameras with double kit lenses at Adorama (Click here).
2) There is a $150 instant rebate on the A55 with double kit lenses again at Adorama (Click here).
3) The $50 discount on the A55 body only (or with 18-55mm kit lens) ends on September 10 at Amazon (Click here) and BHphoto (Click here).
4) Same $50 discount on the NEX-5 body only (or with 18-55mm kit lens) ends on September 10 at Amazon (Click here) and BHphoto (Click here).
5) Sony A55 with 18-55 and 55-200 lenses + plenty of accessories for $899 on eBay (Click here) (via noisycamera).

There are two rumors coming from Asia and from sources I know well.

1) Hong Kong Sonysdf (Click here to read the english translation).

According to the source the Zeiss 24mm f/1.8 has a nice Bokeh but corner sharpness wide open is not on very top high level. The NEX-7 feels larger than the Leica M9! It is also rather heavy, whilst it feels extremely solid in hands and is well built. It has direct and professional controls;

UPDATE: I got this info from one of my sources in Hong Kong but I now saw it has been posted at RiceHigh a couple of hours before I posted it (the post was scheduled while I was working). So here is the link to Ricehigh.

2) Thailand Fotorelax (Click here to read the google english translation).

The NEX-5N has a “Capacitive Touch Screen“.

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Reminder: Those are the specs of the new NEX cameras

NEX-7
24,3 Exmor HD sensor
100-16.000 ISO
1200 zone metering
1920×1080 60p/60i/24p AVCHD 2.0 (28Mbit/s) video recording
3 million dot XGA OLED viewfinder
3inch 921k TruBlack LCD display (touchscreen)
10 fps
20ms startup time
Built-in flash
New universal hot shoe
Battery life for over 400 shots
Magnesium alloy body

NEX-5N
16.1 MP Exmor sensor (Same us Sony NEX-C3)
ISO 100-25600
1920×1080 60p/60i/24p AVCHD 2.0 video recording
Shutter 1/4000
10 fps
Can take over 430 shots with one battery
Same AF speed as the GH2

VG-20
16 MPX Exmor sensor
1920×1080 60p/60i/24p AVCHD 2.0 video recording
Can record stills in RAW
3 inch touchscreen (swifel)
audio level control
IR AVR remote

One of my good sources sent me the price range in USD dollar of the upcoming new A77 and NEX-7 (+ NEX lenses)

Sony A77
Body only will be priced at $1000
Body + 16-50mm f/2.8 SSM Kit will be priced between $1600 and $1800.

NEX-7
Body only will be priced between $1000 and $1100.

NEX lenses
Zeiss 24mm f/1.8 will be priced between $900 and $1000.
Sony 50mm f/1.8 OSS Zeiss 24mm f/1.8 will be priced between $300 and $350.
Sony 55-210mm OSS Zeiss 24mm f/1.8 will be priced between $250 and $300.

I asked the source why there is a such huge price range for the A77+kit lens but I still didn’t get an answer yet.

A short break from rumors: Starting from today you can join us on the Google+ social network: That is our profile address: https://plus.google.com/u/0/110470919389903360955. As you now you can only join if you have an official invitation. I can actually invite 150 people to join. You only have to click that link: https://plus.google.com/_/notifications/ngemlink?path=%2F%3Fgpinv%3Dv0DU_mlsLYs%3AgfeCexNZYJc

P.S.: SAR is also on Facebook and Twitter!