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And finally Sony gave us an explanation why it is taken so long to develop and release the A77. In an interview with dpreview they said that “we want it to be superior to its competitors, that’s why we couldn’t make it sooner,“. And about the NEX future: “so we’re planning to expand NEX in a more easy way, a lighter way, but we’ll also expand to make models that have more manual control and more DSLR-like capability.“. Sony confirms that the NEX-3 and NEX-5 will be replaced soon and that the next FF camera is not coming soon.

So it sounds like our rumored roadmap could be true: Nex-4 soon, A77 by mid 2011 and NEX-7 at PMA. FF? maybe early 2012…

Read the full interview on Dpreview and feel free to share your thoughts on that on SonyAlphaRumors!

In December we told you that Sony would release the new DSC-HX9V and DSC-HX100V cameras. But we didn’t know that Sony would announce that on february 2nd and not at the CES event! Finally we got some new info from trusted sources:

The HX9v features at 16 Megapixel Exmor R sensor, a 16x wide zoom that starts at 24mm. It records 1080p60 at 28Mbit/s, it has a very fast autofocus (0.1sec.) and 10fps.
The HX100v has the same features but a wider zoom range (30x that starts with 27mm).

The HX9v costs $350 and the Hx100 $450.

P.S: We will post new A77 and NEX rumors as soon as possible!

Michael Bubolo (national DSLR trainer for Sony Alpha) told Amateur Photographer that the A77 would probably be launched this year and that it would definitely use the translucent mirror technology. Michael said the A77 will feature substantially better EVF and ISO will go ‘up into the hundreds of thousands’!!! The body itself is made with magnesium alloy and the price will be in the same area of the Canon 60D ($900-1200. Click here to check price).
Michael also said that “the specification is not finalised yet and that all details are subject to change, including the shape of the body itself.”

Interesting but also frustrating that they can’t give us any release date. I guess the rumors I received saying that Sony has still some issues in working out problems with the translucent technology are correct….:(

Via Amateur Photographer

According to Amateur Photographer the 500mm f/4 lens will be released at the same time of the A900 replacement. Sony is showing a lens prototype at CES which includes on-barrel control buttons. It’s very interesting to note that the lens prototype has a Direct Manual Focus (DMF) control which enables a 15x magnified view of the scene to help focusing. That feature works only for cameras that do use electronic viewfinders only! So I guess Sony will release a Full Frame camera with Translucent mirror!

The question now is…when is Sony going to announce the next FF camera? Not very soon….

Via Amateur Photographer

Sony announced the new CLM-V55 external LCD for Soy Alpha and NEX cameras. It has been developed for video photographers. It has selector buttons on the side of the screen to allow navigation directly from LCD. It will be in Stock in March for $399.

Pocket Lint has written a hands-on with some more useful informations (and a picture).

Photography Bay posted a few images of the future NEX lenses (those are the same mockups seen at Photokina). Reminder:

There will be 7 new lenses for the NEX series launching in 2011-2012, including:

• a Carl Zeiss and G Series standard zoom
• a standard macro, portrait and telephoto zoom
• a wide angle zoom and mid telephoto

Via Amateur Photographer