January 18, 2013
Posted in news

Sony sells NYC headquarter to make some cash…


Image courtesy: Engadget.

As you know Sony CEO Kazuo Hirai is trying to restructure the company by focusing on profitable businesses. Engadget now reports that “Sony has announced that it has agreed to sell its New York headquarters building to a consortium led by The Chetrit Group. After settling its debts on the building, the $1.1 billion sale will net Sony about $685 million in operating income, potentially giving it the extra cashflow it needs to avoid a negative Q3 earnings report.

I repeat it again, all that doens’t affect Sony’s commitment on digital cameras. Actually quite the opposite is happening. Sony elevated the Imaging Business on the top priority list and a lot of development is ongoing. Goals are pretty high and I expect some major breakthrough tech to come in 2014 (as I have written in my previous post).

January 18, 2013
Posted in rumors

Sony Eye tracking AF coming in 2014?

The Canon EOS-5 A2(E) had Eye Tracking AF.

Yesterday I told you about the new three layer technology that will may appear in 2014. And so will the new Full Frame Mirrorless. The next key tech that may appear in this crucial year is Eye Tracking AF:

Sony is considering to implement that feature on their upcoming Flagship in 2014. They call it “Eye controlled Focus System”. This feature of the camera will track objects using some infrared sensors in the viewfinder following the eye movement. The advantage is the rapid change/move of focus points (e.g. from the middle to the border). The biggest disadvantage is that You will have to calibrate Your eye for this to work properly. Also this will only work using the viewfinder, it will not work using LiveView on the display. The feature can be enabled/disabled and will have a memory (calibration data) for 3 users. If or when this really comes in the final product, is uncertain. It will depend on the further development in 2013, but will be the absolute burner. Tests are promising, but the implementation might be to expensive for midrange products. We’ll see.

Note: this is not a new feature. It was in a real product from Canon – the EOS-5 A2(E) – built until 2000 (here on eBay). Can You see the similarities to the SLT technology?!? ;-))  Maybe Sony will be able to solve all problems and flaws and make this feature available for the “digital” photographic world.

Your opinion on the Eye Tracking AF:

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Special Thanks to the anonymous source for this! Hope to hear more from you in future :)

One more thing: What is the “Flagship 2014″? :)


January 17, 2013
Posted in deals

Two Sigma E-mount lenses for the price of one at BHphoto.

There is a new action by Sigma. You can grab the two 30mm and 19mm E-mount lenses for the price of one single lens ($199) at BHphoto (Click here).

And as a reminder… here are still four deals at Amazon (Click here and than scroll down to “Sony Deals”).

January 17, 2013
Posted in news

How to rebuild your Sony RX1 in 5 minutes :)

If your RX1 will break in thousand pieces than just watch the video on top left of the frame to see how to rebuild it in 5 minutes :)

The RX1 is in Stock almost everywhere now (See Amazon, B&H, Adorama, J&R, eBay). But the optical and electronic viewfinder are still available in Japan only (here on eBay).

Reminder: RX1 Gariz accessories:
1) They made a new half leather case in Black and Brown (Click here to see them on eBay).
2) The new lens cap (Click here to see them on eBay).
3) The new entry is the anti loose button(!) (Click here to see them on eBay). Don’t know if that will be really useful for you RX1 owners. Someone has it and call it how it works? Thanks!
4) And this is the really first time I see that. A special Leather skin hood! (Click here to see them on eBay).

January 17, 2013
Posted in rumors

Sony 3 layer patent in detail…


It is my believe that the next image quality jump on the sensor technology front will come with the arrival of Sony’s 3 layer technology. The Sigma similar foveon sensors already have proven that at LOW ISO the sensor…rocks! But from ISO 400 towards the sensor has plenty of issues, like weird color reproducibility and incredible bad noise handling. And the Sony patent itself says that the 3 layer tech “has been difficult to reproduce correct colors when the color temperature of incident light changes, for example.” And the patent describes in every single detail how Sony wants to solve the issue. You may read it for yourself at Freepatentsonline (Click here).

The earliest we can hope to see a Sony camera with that sensor is 2014. And damn would I love it to see it within my next Full Frame NEX-FF…don’t you? :)

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