December 13, 2013
Posted in news

World’s fastest lens announced: 40mm f/0.85 E-mount for $2,000!


All Speed Fans can open their champagne bottle: Today Kipon officially released the world’s fastest lens for digital mirrorless system: The 40mm f/0.85 Ibelux! It will come with native E-mount and cost around $2,000. This is the worlds fastest native mirrorless system lens. You can only get faster with strange lenses like the Leica Leitz 65mm f/0.75 (here on eBay) or some large format 0.75 XR lens (also to find here on eBay)

The full press text and image samples can be read here (via MirrorlessRumors):

Read the rest of this entry →

December 12, 2013
Posted in deals, news

A very good news: Zeiss 55mm FE lens already shipping in Europe!


Good news for European readers. UNlike previously stated on Sony Europe sites (late January) the Zeiss FE 55mm is shipping…NOW! First preorders have been shipped yesterday and all single Sony Europe stores changed the delivery date. Click these direct Zeiss 55mm links to Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT.

You will likely get the lens for Christmas! :)


Specs and order links in Europe:
Sony A7r body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PTWexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony A7 with 28-70mm kit Sony  DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony RX10 at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT
Zeiss 24-70mm at Sony DE, UK, FR, IT, ES, NL, BE, SE, PT
Sony G 28-70mm lens at Sony DE, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO.
Sony 70-200mm lens at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT.

December 12, 2013
Posted in reviews

Luminous Landscape: “the Sony A7r is a pretty terrific camera”.


Image courtesy: 3D-kraft.

Quick note for US readers: The Sony A7r is today in Stock at Amazon (Click here), Adorama (Click here), Adorama eBay (Click here) and Bestbuy eBay (Click here).

Michael Reichmann from Luminous Landscape (Click here) tested the world best camera (so he calls the A7r) with the worlds best lenses (Leica M-mount):

Altogether a very sweet camera, and one that Sony should be proud of. Canon and Nikon look like they’ve been left at the gate, with Sony now running a race almost all of their own. Recent Sony cameras have been innovative. Canon in particular just seems to churn out minor revisions to cameras that have been around for ages. The only companies who are pushing the envelope in any way comparable to Sony are Olympus and FujiFilm.

As you no doubt have heard and read elsewhere the Sony A7r is a pretty terrific camera.

If you own some Leica M or third party M mount lenses, and have an eye on Sony’s latest uber-camera, then I think that you’ll find they make a remarkable combination, so long as with wide angle lenses, at least, you’re willing to make an effort to get the most from them.

As he writes in the article even wide-angle Leica Lenses work fine on the A/r if you can work out the vignetting and color casting issue using the The Adobe DNG Flat Field Plug-In.

December 12, 2013
Posted in news

Camera Raw 8.3 brings support for A7-A7r and RX10 cameras and many Sony-Zeiss lenses.


Adobe released the new Camera Raw 8.3 and Lightroom 5.3 for Windows (Click here to download)Mac (Click here to download)

It adds RAW support for all three new Sony cameras and many new Sony-Zeiss Lens profiles:

December 12, 2013
Posted in rumors

(SR5) Zeiss says they will launch a Zeiss Otus 85mm f/1.4 in 2014!


As we have seen from the many tests so far the best lens you can use on your A7-A7r camera is the Zeiss Otus 55mm f/1.4 (with E-mount adapter). Well if you like to get the best possible lens you will be happy to learn that Zeiss quietly admitted on their Zeiss page that their next “next Otus lens will be available in 2014: Otus 1.4/85.” Save the money guys! Found via MirrorlessRumors.

One more thing: They have no plan to make an A or E-mount version of the lens. It’s manual focusing lens so it doesn’t really matter anyway. Just use an adapter :)

A new Sony A7r with Zeiss Otus test can be seen at

The Zeiss Otus is a magnificent piece of optical engineering, as I could confirm having borrowed one from the Zeiss people here. It is F1.4, has no noticeable flaws and is very sharp if you focus correctly.


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