Sony press release on September 13th?

Sony plans a product announcement on September 13th. This is 2-3 weeks later than planed announcements form Nikon, Canon and Panasonic (They will unveil their new products in August). We form SonyAlphaRumors expect the announcement of 4 APS-C cameras and many new lenses. There is also a small chance that Sony will show the next A7xx and NEX-7 behind a glass (market release expected in 2011).

As you know we are not affiliated with Sony, and we are talking about “rumors. So there is still room for positive surprises

UPDATE: One of our sources told us one month ago that there would be an announcement by late August. Or Sony delayed the press release or there will be two different product presentations. We will try to get more infos…

Source: Photorumors

Sigma 17-50mm f/2.8 OS is coming on August 13

Sony NEX 18-200mm lens starts shipping on September the 10th!

Lely

3 years ago | Reply

I love surprises!..

John Sison

I’m hoping that the a7xx will at least be in stores in January – good birthday present for myself =D

mugen

So the August revolution is delayed ?

Tabitha Green

Yay more entry-level crap! A7xx or GTFO!! Hopefully they at least squat out some nice lenses (NEx needs fast primes, A-mount needs soo much.)

James

Sony seem to be really struggling with the A7xx. I guess they know that it must be superior to the Canon 7D and Nikon D300s to have any chance of decent sales. And both the Canon and Nikon models are tough acts to follow. Hopefully Sony have learnt from their experience with the A900/A850 which was decimated in sales by the Canon 5D2 and only because one had liveview and video and one did not. Sony needs to throw everything at the A7xx. That means a 100% viewfinder, at least 7fps, professional autofocus, low noise, at least 16MP and liveview with video.

Sky_walker

Nah…. so it looks like Nikon will release first DSLR with AF during the video 2 weeks sooner but still…. won’t get to the photography history books in this matter. :eyeroll:

Dulaney Ward

Andrea, I am hearing from a source that the four cameras will be introduced in a couple of weeks–but of course that might be old news, now changed. I am also hearing that Alpha is struggling to get the A7xx introduced by the end of the year, that it will be Alpha’s sports and wildlife camera, and introduced therefore with the long-promised 500 f4 G.

Steve

If Sony don’t show A7xx as a completed product with a launch date and full specs at Photokina it will be game over as far as the enthusiast and semi-pro market goes, it’s just been too long and so badly managed that most have or will be going to Canikon.

Such a shame, Sony made a great start with the system but then just lost direction and focus.

Dowdenphotography

I work at a camera store part time in Australia, I was sold the ex demo sony a550 and told that there will be new ones in the next month. (This was after I told the sony rep this a week ago).

admin
3 years ago | Reply

Thanks Dowdenphotography!

“And both the Canon and Nikon models are tough acts to follow. ”

I just hope the a7xx is meant to compete with the d300 and 7D, and not the D90 and 50D.

Chris G

This is getting well beyond a joke and a badly managed business at that. TO continue to delay things and wait and what ever else they are doing is ridiculous. Needing to better the previous offerings from Canikon they may as well wait until their next releases now and then the ones after that…..hmmmm maybe they should just get out

GH

People keep forgetting that the A700 was slotted below the D300 and closer to the 40D. Sony’s competitor to the D300s/7D is the A850, which has the awesome ff sensor in lieu of the better af. The A850 is the camera those looking to move on from the A700 should investigate.

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hannes

I hope do see not only entry level slrs. I hope 2 or more of the new cams will be semi or pro cams. (on A7XX and a FF Cam) –> this is my wish list

@GH:
I do not agree that the A850 is the competitor of the D300 or 7D.
I think the A850 is an other class (more competitor do the D700 and D5).
I see no competitor for the D300s or 7D on Sony side because they remove the A700 from the stock and bring no successor of it until now. (For a very long time)

LEdgars

In my understanding camera performance is dependent on sensor-internal memory-procesor performance. New Sony sensors could do quick full sensor readout 7fps in NEX5, but internal memory-processor performance limits it to the same 7 RAW frames in series. Canon 7D could do 8fps only 15 RAWs. I suppose Sony already did new (rumoured) generation of sensors which could do a full sensor readout of at least 10fps. The question then is how to manage these huge amount of data for 50-100 16-18Mpix frames in “sports camera”? It needs new much more effective memory-processor performance and may be also new generation of CF memory.
At the same time it is also question about sensor contrast detection AF and A-mount lenses which is still not solved in NEX cameras.

I hope that the new A7xx will a commpetitor with the D400 & the successor to the 7D–not the D300s & the 7D. Otherwise Sony will always be playing catch-up.

eerikoo

As usual only whining from amateurs here all the time. Sony don’t need to learn from anyone, they are already the most innovative cameramakers of them all (pellix mirror video/NEX…) and there won’t be many years until they are as big as Canikon!, yeah we’ll see who laughs at last.

And btw. Im sure the A580 will outperform A700 in every single little detail anyway!

00aeiou00

I agree with eerikoo, whats in a name?? if they called the a580 the a780 would you guys all be happy? you can just buy the a580 and with a little white-out make it your new all coveted a7xx. but specs-wise, the a580 will be hands down better. besides, what exactly do you want in the a7xx? video, af with video, high frames per second, better iso performance, lower cost, live view, no camera shake? so there you go, you got your wish, now buy it and stop belly aching

Cheers, J

Well I still have faith in Sony lets not forget how Minolta pooped all over Canikon back in 1984 and completely left them in the dust, I think Sony can do it, late this year or early 2011 it gonna happen. What I want is low noise, responsiveness, a bright optical veiwfinder, and decent styling with lots of knobs and buttons (like the KM7D). Yeah it would have to be a 7 series just to keep with tradition.

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