A Thai store published this image of the new Viltrox 55mm f/1.8 box (Z-mount version). At the same time they also are teasing another new Viltrox lens.
In a Reddit chat Viltrox confirmed the new 35mm and 55mm lens (leaked previously) are coming soon:
I made this video with my personal mix of speculations+rumors about what could be coming in 2026. Overall I expect more camera announcements this year compared to 2025.
Sony FX3II (90% chance it’s coming)
This is the only reliable source that has told me it should arrive in 2026. Don’t expect any “mistakes” like those made with the Sony FX2. It will have a new sensor. It could be the same partially stacked 33MP Sony A7V sensor or a new sensor with a global shutter. Both would be perfect for the FX3II. If it uses the same A7V sensor, it could also be an “updated” version with more video recording options thanks to the better-cooled body.
Sony A7rVI (80% chance it’s coming)
After the Sony A7rIV and Sony A7rV shared the same sensor, I expect Sony to announce the Sony A7rVI at the end of 2026 with a new sensor. It could be a new 61 Mp partially stacked sensor that gives us a 1-stop increase at medium-low ISO. After all, this camera aims for maximum image quality, and the new partially stacked sensor has proven that it can offer a real improvement in this area.
Sony RX100VIII (70% chance it’s coming)
The current Sony RX100VII is over 6 years old, and in a rapidly expanding market such as that of compact cameras with fixed lenses, it really cannot compete with new competing models. Sony would be foolish to ignore this fact, and I expect it to launch a new model in 2026. It is possible that it will eliminate the retractable electronic viewfinder (which I find iconic). I hope it’s not just a minor update like the Sony RX1rIII. We need something better!
Sony A6900 (50% chance it’s coming)
Sony has somewhat neglected the APS-C market. The A6700 is a good camera, but I still think they could do more. There is a 50% chance that the A6900 will arrive this year, but considering how many full-frame cameras Sony could launch in 2026, it is likely that Sony will wait another year and only launch it in 2027.
Sony FX30II (40% chance this is coming)
The Sony FX30 was equipped with the same sensor as the A6700. If Sony were to maintain this strategy, this camera would only be launched after a new A6900.
Sony ZV-E1 (30% chance this is coming)
I’m not sure what to think about this camera. Is it really necessary to launch a new ZV-E1II? I don’t think it will be a very successful product.
Sony A7sIV (10% chance this is coming)
Guys, this is a tough question. The line is iconic and very important to Sony. But with the Sony FX2 doing a similar job (cinematic with built-in EVF) and the Sony FX3II coming in 2026… do we really need a new A7sIV? Let me know what you think in the comments!
Sony A7cII and A7cR (5% chance this is coming)
Both should be announced in 2027. Before we get a new A7cRII, we’ll first need to get the A7rVI with the new sensor. Maybe a new A7cII at the end of 2026 might make sense… but I really don’t think it will happen.
Lenses (99% chance this is coming)
Wild surprises:
In my dreams Sony would announce:
What I will buy:
Here we are, my friends. We’ll see what surprises the year has in store for us. Personally, I’m saving up to buy the Sony A7rVI. I’ve owned every generation of this camera, and I have no intention of missing out on the A7rVI with its new (partially?) stacked sensor.
What are you saving for? :)
I Bought a Giant Telephoto Lens… Then Took It to Prince Edward Island (PEI)
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Phone vs. Camera for Video Podcasting (Explora).
Top 10 Photography Spots to Visit This Summer (42West)
Adapting Vintage M42 Lenses for Halloween Photography (Fotodiox).
ART vs LAB vs GM | 35mm Showdown (Dustin Abbott)
Sigma 20-20mm FE (SonyAlphaBlog).
Viltrox Released a Monster: Viltrox AF 50mm F1.4 Pro! (Geeky Nerdy Tech).
Getting Started with Your Video Podcast (Explora).
The 6 Best Places to Photograph Wildlife in the World (42West)
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The new weather sealing Smallrig Hot Shoe Covers fro Sony are now available at Amazon and Smallrig store.
One of our readers sent me this:
After a few months of work Smallrig finally released their weather sealing hotshoe covers for many Sony cameras (Click here). As you might know Sony has them internally and gives them away at times but they are not for sale (no idea why). So i asked smallrig to produce one a few months ago and they are now in the smallrig shop and soon on the Amazon stores.
· Essential Hot Shoe Protection: Shields camera contacts from dust, moisture, and scratches for worry-free outdoor use.
· Secure & Snug Double-Layer Fit: Ensures the cover stays firmly in place and prevents accidental loss.
· Soft TPE & Silicone Material: Durable and flexible for easy, tool-free installation and removal.
· Designed for Specific Sony Models: Compatible with Sony A7 V, A7 IV, A7R V, A7R IV, A1, A1 II, A9 III and A7S III.
· Dedicated Color Options: Available as a 2-pack in your choice of Black or Grey. Designed for use without a camera cage.
Sony Interactive Entertainment will hold its annual Consumer Electronics Show (CES) press conference on January 6, 2026, at 5:00 p.m. PST / 8:00 p.m. EST. Sony typically doesn’t announce new Alpha gear during this event, but it usually shares a brief update on its camera strategy. Expect the spotlight to fall on automotive technology and other electronics such as TVs and PlayStation.
It’s likely Sony will livestream the press conference, and I’ll embed the stream on SAR as soon as it’s available. I also expect an Alpha product announcement shortly after—potentially in mid to late January—focused on new lenses:
The image on top shows the package for a yet to be announced new Viltrox 55mm f/1.8 EVO AF Full Frame Z lens. I have bee told an E-mount version is coming too!
It is a sort of successor to the iconic Sony Sonnar T* FE 55 mm f/1.8 ZA lens. The Zeiss, now 12 years old, is still on sale today for over $1,000/€1,000 on BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton. The new Viltrox will cost less than half the price, probably have twice the image quality, and focus much faster. I hope to see some images of the lens INSIDE the box soon!
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Source: 1994sSTORE.vn
