7artisans will launch this new AF 40mm f/2.5 FE lens on January 27. Here are the specs and first image samples:
Source: Weibo
On the 28.01. Rollei will announce 24mm and 35mm lens, similar to the 85mm 1.8. For the 35mm there is already a preorder page at FotoErhardt. Rollei usually uses 7Tartisans lens designs and does a rehousing job. You can find the “original” 7Artisans lenses here: 24mm f/1.8 and 35mm f/1.8
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Thanks to the tipster!
TTartisan announced this new ORANGE 35mm f/1.8 APS-C AF lens you can get for $140 on Amazon (Click here). I can’t think of any Sony camera that this lens would look good on.
SG-image announced the pricing and shipment time for the new 35mm f/2.2 Full Frame Autofocus lens:
Getting such a small, fast Full Frame lens for $100 is quite impressive. Let’s hope Image Quality is good enough too!
7Artisans is teasing the launch of a new compact Full Frame Autofocus lens. They write:
New Product Release | ≈90g, as light as a feather. See you on January 27th!
Lighter, smaller, and more compact, perfect for full-frame cameras!
I am not sure yet but I heard this could be a40mm f/2.5 lens.
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Source: Weibo
This is now Alpha camera news but still interesting to notice that Sony is sort of decoupling from it’s Bravia business. Here is the press text:
Sony and TCL Sign Memorandum of Understanding for Strategic Partnership in Home Entertainment Field
Sony Corporation (“Sony”) and TCL Electronics Holdings Limited (“TCL”) today announced that the two companies have agreed to move forward with discussions and consideration for a strategic partnership in the home entertainment field.
Specifically, the two companies have signed a memorandum of understanding to confirm their intentions to establish a joint venture that will assume Sony’s home entertainment business, with TCL holding 51% and Sony holding 49% of its shares. The joint venture will operate globally, handling the full process from product development and design to manufacturing, sales, logistics, and customer service for products including televisions and home audio equipment. Sony and TCL will proceed with discussions toward executing definitive binding agreements by the end of March 2026. Subject to execution of the definitive agreements and relevant regulatory approvals and other conditions, the new company is expected to commence its operations in April 2027.
The new company plans to advance its business by leveraging Sony’s high-quality picture and audio technology cultivated over the years, brand value and operational expertise including supply chain management, while utilizing TCL’s advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency, and vertical supply chain strength. The new company’s products are expected to carry the globally recognized “Sony” name and “BRAVIA™” name, aiming to create new customer value through these branded products such as TVs and home audio equipment.
The global market for large TV products continues to expand, driven by trends such as diversified viewing styles through growing OTT(*) and video-sharing platforms, enhanced user experiences enabled by the evolution of smart features, as well as adoption of higher resolution and larger displays. In this market environment, the new company aims to create innovative products that meet the expectations of customers worldwide and achieve further business growth through outstanding operational excellence. Sony and TCL are committed to strongly supporting the sustainable growth of the new company.
I have learned from reliable sources that Sony is about to introduce a new medium format sensor for medium format cameras. And today, I can confirm via Fujirumors that Sony is developing a new 180-megapixel sensor! There are no details yet on when it will be unveiled (but it shouldn’t be long now) and whether or not it will be a partially stacked sensor. If it is a partially stacked sensor, that would be great news! Imagine Sony A7V technology built into a GFX body!
Suddenly, the Sony A7rV with its low-resolution 61 MP sensor seems so old :)
This raises the question of whether full-frame cameras now have to exceed at least the 100 MP limit in order not to seem “old.” On paper a Full Frame sensor with the same pixel size of this new medium format sensor would give us a resolution of 107 Megapixel. Well, I know that many of you will comment on this post with “Who needs 180 MP on MF and 107 MP on FF??” But I can think of many applications where this might be necessary. The flexibility to crop for a print and still have sufficient resolution. The ability to leave your large telephoto lens at home, use a smaller fixed focal length lens, and simply crop 2x, 3x, or 4x, while still having sufficient resolution.
What resolution do you think the future Sony A7rVi should have? And by the way… shouldn’t Sony also make a medium format camera?
