Cool: Smallrig announced these new Sony hotshot covers

Share

The new weather sealing Smallrig Hot Shoe Covers fro Sony are now available at Amazon and Smallrig store.

One of our readers sent me this:

After a few months of work Smallrig finally released their weather sealing hotshoe covers for many Sony cameras (Click here). As you might know Sony has them internally and gives them away at times but they are not for sale (no idea why). So i asked smallrig to produce one a few months ago and they are now in the smallrig shop and soon on the Amazon stores.

· Essential Hot Shoe Protection: Shields camera contacts from dust, moisture, and scratches for worry-free outdoor use.
· Secure & Snug Double-Layer Fit: Ensures the cover stays firmly in place and prevents accidental loss.
· Soft TPE & Silicone Material: Durable and flexible for easy, tool-free installation and removal.
· Designed for Specific Sony Models: Compatible with Sony A7 V, A7 IV, A7R V, A7R IV, A1, A1 II, A9 III and A7S III.
· Dedicated Color Options: Available as a 2-pack in your choice of Black or Grey. Designed for use without a camera cage.

Share

Sony CES press conference on January 6, 2026 at 5.00pm PST

Share

Sony CES 2025 press conference announcement and livestream details for Sony Interactive Entertainment

Sony Interactive Entertainment will hold its annual Consumer Electronics Show (CES) press conference on January 6, 2026, at 5:00 p.m. PST / 8:00 p.m. EST. Sony typically doesn’t announce new Alpha gear during this event, but it usually shares a brief update on its camera strategy. Expect the spotlight to fall on automotive technology and other electronics such as TVs and PlayStation.

It’s likely Sony will livestream the press conference, and I’ll embed the stream on SAR as soon as it’s available. I also expect an Alpha product announcement shortly after—potentially in mid to late January—focused on new lenses:

Share

Zeiss 55/1.8 successor in spirit? Viltrox 55mm f/1.8 EVO AF leak hints at a new 55mm king!

Share

The image on top shows the package for a yet to be announced new Viltrox 55mm f/1.8 EVO AF Full Frame Z lens. I have bee told an E-mount version is coming too!

It is a sort of successor to the iconic Sony Sonnar T* FE 55 mm f/1.8 ZA lens. The Zeiss, now 12 years old, is still on sale today for over $1,000/€1,000 on BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton. The new Viltrox will cost less than half the price, probably have twice the image quality, and focus much faster. I hope to see some images of the lens INSIDE the box soon!

Source: 1994sSTORE.vn

Share

New images of the SG-image 35mm f/2.2 AF FE pancake lens

Share

A Chinese photographer is testing the newSG-image 35mm f/2.2 FE AF lens and he wrote:

I quite like the third version of the engineering lens that Master Gu handcrafted; I take it with me almost everywhere. Not long ago, I went to the countryside for the winter solstice and even took some nighttime photos of the small town. Today, the fourth version of the engineering lens came off the production line for its final round of testing. It’s being fitted with the final product’s exterior components, and this should be what it looks like when it’s finally released.

A side-by-side photo of the 35mm/2.2 and the “out-of-stock king” Deeplight 25mm/1.8 APS-C silver.

You can see that although the 35mm 2.2 is full-frame, it’s only a tiny bit thicker than the 25mm. The photographer also wrote:

To achieve this level of detail, the designers’ hair has almost turned half white.

The lens will be announced soon for Sony E, Nikon Z and Leica L-mount. Here are some images samples and some more pictures of the lens:

Share

Sony Tidbits…

Share


Every All-In-One-Lens Compared (Sony Full Frame)

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Top Point-and-Shoot Cameras for Content Creation (Explora).
Low Budget Lighting Techniques for Cinematography (42West).
Solo Camping Photography Trip w/ A7IV + 200-600mm (Olle Nilsson)
Meike 24mm f/1.4 AF ‘Mix’ lens review (Christopher Frost)
Sigma 35 mm f/1.2 vs Sony 35 mm GM: The Ultimate 35 mm Battle! (Northrup).
Brightin star 50mm F1.4 III apsc review (SonyAlphaBlog).
Masters of Photography Platform: Learning from Legends at Your Own Pace (42West).
What’s in a Pro Wedding Photographers Bag? (Explora).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

Share

LEAKED: New SG-image 35mm f/2.2 AF Full Frame pancake lens!

Share

Our reader Z.W (Thanks) sent us this image of an extremely beautiful and technically impressive 35mm f/2.2 autofocus Full Frame E-mount lens mounted on the Sony A7c. Z.W. told us the the official bundle probably includes a square lens hood, metal.

What you see on this images is a near final prototype version. I hope the image quality is decent and if that’s the case it will sell very well. Also because usually SG-images are extremely affordable (you can find them here on Amazon).

Share

New Sony 100mm GM Reviews and Webinar

Share

Sony 100mm GM macro at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

What an amazing lens Sony has created here!

DigitalCameraWorld tested the lens and concluded:

If you already own Sony’s 90mm Macro and you’re wondering if this is worth the upgrade, I can only apologize to your waller – yes, this is 100% worth the upgrade as the performance is a league apart. This is the best macro lens for the E-mount and one of Sony’s finest lenses ever.

And we have new review and webinar videos:

Share