Sony Tidbits…

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Ranking EVERY BIG Camera of 2025 – The Winners, Losers & Absolute Shockers!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Ultimate Buying Guide to Internal Storage (Explora).
A Beginner’s Guide to Camera Lens Filters (42West).
Sigma 135mm 1.4 | The Bokeh King Is Here! (Alex Barrera).
Adapting Vintage Macro Lenses to Modern Cameras (Fotodiox)
Samyang 24-60mm F2.8 Schneider -Kreuznach review by SonyAlphaBlog.
How to Use Lightroom’s Color Mixer Tool for Perfect Colors (42West).
How to Record a Video Podcast (Complete Guide) (Explora).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

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Viltrox confirmed the new AF 50mm f/1.2 LAB and AF 85mm f/1.2 LAB lenses are coming in 2026

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The silhouette of the 50 and 85mm f/1.2 FF lenses

On Reddit Viltrox wrote:

The AF 50mm f/1.2 LAB and AF 85mm f/1.2 LAB lenses are currently in development, and we plan to launch them in 2026.

We don’t yet have an FE 85mm f/1.2 lens, so this is a welcome addition that fills one of the rare gaps in the E-mount lens lineup.

As for AF FE 50mm f/1.2 lenses, we already have two options to choose from:

Both lenses are likely to be priced around $1000 just like the Viltrox 35mm f/1.2 FE.

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Lensrentals: Top Photography and Videography Rentals for 2025

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Lensrentals shared their data about the most rented gear:

Most Popular Photography & Videography Gear of 2025

  1. Canon RF 24-70mm f/2.8L IS
  2. Canon RF 28-70mm f/2L
  3. Sony NP-FZ100 Battery
  4. Canon EOS R6 Mark II
  5. Canon RF 70-200mm f/2.8L IS
  6. Canon EF 24-70mm f/2.8L II
  7. Sony FE 70-200mm f/2.8 GM OSS II
  8. Sony FE 24-70mm f/2.8 GM II
  9. Canon 70-200mm f/2.8L IS III
  10. Sony FX3 (Body Only)
  11. Sony 160GB CFexpress Type A TOUGH Memory Card
  12. Sony Alpha a7 IV
  13. Canon EOS R5
  14. Canon RF 100-500mm f/4.5-7.1L IS USM
  15. Sony Alpha a7S III
  16. Canon 5D Mark IV
  17. Canon RF 50mm f/1.2L
  18. Canon RF 15-35mm f/2.8L IS
  19. Sony Alpha a7 III
  20. Canon LP-E6NH Battery

Top Camera Rentals for 2025

  1. Canon EOS R6 Mark II
  2. Sony FX3 (Body Only)
  3. Sony Alpha a7 IV
  4. Canon EOS R5
  5. Sony Alpha a7S III
  6. Canon 5D Mark IV
  7. Sony Alpha a7 III
  8. Canon EOS R5 Mark II
  9. Sony FX6 Full-Frame Cinema Camera
  10. GoPro HERO13 Black
  11. Canon EOS R6
  12. Sony Alpha a7R V
  13. Sony FX30 (Body Only)
  14. Sony Cyber-shot RX100 VII
  15. Sony FX3 Full-Frame Cinema Camera
  16. DJI Osmo Pocket 3 Gimbal
  17. Nikon Z8
  18. Canon EOS C70 Cinema Camera (RF)
  19. Canon EOS R5 C Mirrorless Cinema Camera
  20. Canon EOS R7

Top Lens Rentals for 2025

  1. Canon RF 24-70mm f/2.8L IS
  2. Canon RF 28-70mm f/2L
  3. Canon RF 70-200mm f/2.8L IS
  4. Canon EF 24-70mm f/2.8L II
  5. Sony FE 70-200mm f/2.8 GM OSS II
  6. Sony FE 24-70mm f/2.8 GM II
  7. Canon 70-200mm f/2.8L IS III
  8. Canon RF 100-500mm f/4.5-7.1L IS USM
  9. Canon RF 50mm f/1.2L
  10. Canon RF 15-35mm f/2.8L IS
  11. Canon RF 24-105mm f/2.8L IS USM Z
  12. Sony FE 24-70mm f/2.8 GM
  13. Sony FE 70-200mm f/2.8 GM OSS
  14. Sony FE 100-400mm f/4.5-5.6 GM OSS
  15. Sony FE 16-35mm f/2.8 GM II
  16. Sony FE 200-600mm f/5.6-6.3 G OSS
  17. Canon RF 24-105mm f/4L IS
  18. Sony FE 28-70mm f/2 GM
  19. Canon RF 85mm f/1.2L
  20. Sigma 24-70mm f/2.8 DG DN II Art for Sony E

Top Accessories Rentals for 2025

  1. Sony NP-FZ100 Battery
  2. Sony 160GB CFexpress Type A TOUGH Memory Card
  3. Canon LP-E6NH Battery
  4. Sony 320GB CFexpress Type A TOUGH Memory Card
  5. Canon LP-E6P Battery
  6. Manfrotto 500AH/190X3 Tripod Kit
  7. Manfrotto Alu Ranker 9ft Air-Cushioned Stand
  8. Extension Cord 25ft
  9. ProGrade Digital SDXC 256GB 300MB/s UHS-II V90
  10. Sony 128GB SF-G TOUGH UHS-II SDXC Memory Card
  11. ProGrade Digital SDXC 512GB 300MB/s UHS-II V90
  12. Canon EF-EOS R Mount Adapter
  13. SmallRig NP-FZ100 2-Battery Kit with Dual Charger
  14. Manfrotto Alu Master 12ft Air-Cushioned Stand
  15. Sony 640GB CFexpress Type A TOUGH Memory Card
  16. Canon LP-E6N Battery
  17. Tiffen 82mm Variable ND Filter
  18. DJI TB50 Intelligent Flight Battery for Ronin 2
  19. Tentacle Sync Track E Timecode Audio Recorder w/ Lav Mic
  20. Belden 3ft 12G-SDI BNC Cable
Brand 2023 Market Share 2024 Market Share 2025 Market Share
Canon 23.96% 25.69% 26.51%
Sony 19.13% 20.45% 21.66%
Nikon 4.88% 5.91% 5.56%
DJI 3.31% 3.80% 4.29%
Blackmagic 3.57% 3.30% 3.15%
Sigma 3.32% 3.34% 3.13%
Fujifilm 2.24% 2.59% 2.79%
Aputure 2.03% 2.37% 2.29%
Panasonic 1.94% 1.98% 2.01%
Leica 1.64% 1.47% 1.52%
RED 2.03% 1.27% 1.11%
Sachtler 1.38% 1.07% 1.05%
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Sony Tidbits…

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Control Sony Cameras with ATEM Switchers!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Portrait Lighting Unlocked (Explora)
Beginners’ Guide to Color Grading in DaVinci Resolve (With Screenshots and Examples) (42West).
We Ranked Every Camera From 2025 (Golden Hour Podcast and Connor McCaskill)
Laowa AF FF 200mm f/2 C-Dreamer Review (Opticallimits).
Review Viltrox 50mm F1.4 (SonyAlphaBlog).
Photographing Professional Hockey with the Sigma 135mm f/1.4 Art (PetaPixel).
How to Manage the Ton of Tech in Your Dorm Room (42West).
The Best Monitors for Video Podcast Editing (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

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CIPA reports an impressive spike in fixed-lens camera sales

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CIPA has released fresh global camera shipment statistics from Japanese manufacturers, and the market is clearly rebounding. Interchangeable‑lens camera volumes are tracking close to last year’s levels, while fixed‑lens compact cameras are surging, driven by renewed interest in travel, street photography, and everyday carry point‑and‑shoots.

The mirrorless segment continues to perform well—just look at how the Sony A7 V is the best‑selling mirrorless camera at B&H Photo—all positive signs for ongoing mirrorless camera sales and market momentum.

Pocketable, large‑sensor compacts and street‑photography favorites are fueling the fixed‑lens boom. Models like the Ricoh GR IV are in high demand as more photographers want a lightweight travel camera with fast autofocus, great image quality, and simple point‑and‑shoot usability.

Sony risks missing out on the compact surge:

Sony’s mirrorless lineup is thriving, but the company is missing the current premium compact trend. In my view, Sony should have already launched two fixed‑lens cameras to capitalize on demand:

  1. A true Sony RX100 VII successor
  2. A new Sony RX APS‑C compact camera

Sony can’t rely on a $5,000 Sony RX1R III alone to drive volume. The market wants modern, affordable premium compacts—ideally with upgraded sensors, improved autofocus, and strong video features for travel, street, and vlogging.

 

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BCNranking from December: Sony A7V was the best selling Full Frame camera in Japan

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Sony A7V at BHphoto, Amazon, Adorama, Henrys. Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR. Camera Pro, Sony Australia.

According to the BCN Ranking for December, the Sony A7V ranked as the best-selling full-frame camera in Japan, leading retail sales for the month:

  1. Canon EOS R10 RF-S18-150 IS STM Lens Kit
  2. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
  3. Canon EOS R50 Double Zoom Kit Black
  4. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
  5. Nikon Z 30 Double Zoom Kit
  6. Canon EOS R50 Double Zoom Kit White
  7. Sony α7 IV Body
  8. Nikon Z50II Double Zoom Kit
  9. FUJIFILM X-M5 XC15-45mm Lens Kit Silver
  10. Panasonic LUMIX G100D W Kit
  11. Sony A6700 High Magnification Zoom Lens Kit
  12. Canon EOS R50 RF-S 18-45 IS STM Lens Kit
  13. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
  14. Nikon Z fc 16-50 VR Lens Kit Silver
  15. Canon EOS R50 RF-S 18-45 IS STM Lens Kit White
  16. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
  17. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White
  18. Nikon Z5II
  19. FUJIFILM X-T30 III XC13-33mm Lens Kit Silver
  20. Sony A6400 Double Zoom Lens Kit Black

Here are the best selling compact fixed lens cameras (with no Sony entry):

  1. Fujifilm instax mini Evo Black
  2. KODAK PIXPRO FZ55 Black
  3. KODAK PIXPRO C1 Black
  4. Canon PowerShot SX740 HS Silver
  5. Fujifilm instax mini Evo Brown
  6. Canon PowerShot SX740 HS Black
  7. KODAK PIXPRO C1 Brown
  8. Agatsuma Anpanman Kids Camera
  9. Canon IXY 650 m Silver
  10. KODAK PIXPRO WPZ2
  11. OM SYSTEM Tough TG-7 Red
  12. Digital Camera Black KC-AF11 BK
  13. LUMIX TZ99 Black DC-TZ99-K
  14. PIXPRO FZ45 Black
  15. OM SYSTEM Tough TG-7 Black
  16. instax mini Evo GENTLE ROSE
  17. IXY 650 m Black
  18. movio MAF500MGN Mint Green Digital Camera with Autofocus and 4X Digital Zoom
  19. instax mini LiPlay MISTY WHITE
  20. movio MAF100 digital camera with autofocus function

 

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