2023 market share in Japan: Sony increases the dominance in the mirrorless world!

BCNranking collected the 2023 sales data from nearly half of all Japanese stores. And this gives us a pretty accurate idea how companies are doing.

In 2023 Sony managed to increase their market share in the mirrorless segment from 29,4% up to 34%. Keep in mind Japan is quite unique when it comes to the taste of cameras. OM Digital for example is on third place ahead of Nikon!

Here are the detailed of the rankings:

Mirrorless cameras:
1st Sony: 34% share (29.4%)
2nd place Canon: 28.3% share (31.7%)
3rd place OM Digital Solutions: 12.5% ​​share (14.3%)

DSLR cameras:
1st place Canon: 77.1% share (76.8%)
2nd place Nikon: 17.1% share (17.2%)
3rd place Ricoh Imaging: 5.8% share (5.7%)

Fixed lens cameras:
1st place Canon: 22.6% share (18.0%)
2nd place KODAK: 20.7% share (-)
3rd place Fujifilm: 18.1% share (17.1%)

Video cameras:
1st place in the digital video camera category Sony: 38.7% share (34.7%)
2nd place Panasonic: 36.4% share (42.4%)
3rd place DJI: 19.6% share (9.4%)

Action cameras:
1st place in action camera category GoPro: 53.7% share (57.7%)
2nd place Insta360: 18.1% share (7.9%)
3rd place DJI: 15.9% share (20.5%)

Interchangeable Lenses:
1st place Sigma: 17% share (14.5%)
2nd place Tamron: 15.4% share (-)
3rd place Sony: 15.2% share (16.4%)

Tripod/monopod:
1st place Hakuba Photo Industry: 29.6% share (30.9%)
2nd place Videndum Media Solutions/Manfrotto: 14.2% share (15.1%)
3rd place Slick: 14.2% share (14.4%)

Case/bag:
1st place in camera category Hakuba Photo Industry: 45.8% share (41.0%)
2nd place ELECOM: 16.5% share (17.5%)
3rd place Etsumi: 7% share (5.9%)

A couple of private thoughts:

• Sigma/Tamron/Sony leading the lens ranking makes it clear E-mount is doing well
• Sony is doing well in the video business…and I guess the FX lineup is playing an important role here
• I still think Sony is missing an opportunity by not really joining the action camera market.