Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.
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Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.
A Reddit user shared this small cute new addition on the Sony A7V: Ut has a brand new level display:
Cute! i want this on my Sony A7RV!
With the holidays approaching and year-end projects piling up, video noise, soft focus, compression artifacts, or slow internet can slow down post-production. Aiarty Video Enhancer works offline to process mirrorless footage, documentaries, and family videos.
Unlike cloud-based tools, Aiarty Video Enhancer processes files locally for privacy and speed. Recent updates include the Strength Slider for controlled enhancement and Step Mode for high-resolution footage. Upcoming features such as color consistency and YUV 422/444 export are included in the Lifetime License.
Save 36% on the Lifetime License, plus use code XMASSAVE for an extra $5 off—valid until Jan. 10th, 2026. The license includes unlimited free updates and can be installed on up to three computers (Mac or Windows). No subscription or extra fees.
Check out the ongoing holiday deal >
“After testing many video enhancers, I feel Aiarty is the winner. It has different modes depending on the clip. One is designed for low light situations, which is very helpful. There is also a blend percentage control for softening the result.”
— John Kempt, Artist
“I recently downloaded the trial and I am testing it for my YouTube channel workflow (Atmospheric/Cinematic content). The texture recovery on nature scenes is impressive compared to other tools I’ve used.”
— Tarcisio Resende, Content Creator (@ClassicalImmersion)
Aiarty works entirely offline, supporting large or sensitive files and on-the-go editing. Key features include:
Even with high-end mirrorless sensors like the Sony A7S III, ultra-high ISO footage can suffer from chroma noise and lost texture. Aiarty’s superVideo vHQ model removes artifacts while preserving natural grain and the original footage’s integrity.
The Strength Slider allows you to retain natural grain when needed.
Bring 360p, 480p, or 720p footage into the modern era. Whether you are restoring family archives or upscaling AI-generated content, Aiarty recovers lost details to bring your vision into 4K focus.
Action shots often suffer from motion blur or compression artifacts. Aiarty improves clarity and detail retention, even in high-frame-rate 240fps clips.
“Footage recorded in FHD, 240fps, then upscaled to 4k using Aiarty Video Enhancer.” — A Red Dot Explorer, nature videographer
For 1080p footage from mirrorless or DSLR cameras, Aiarty restores texture and clarity when upscaling to 4K. Its offline workflow allows full control without relying on cloud services, integrating denoising, upscaling, and batch processing in one tool.
Learn more about Aiarty Video Enhancer and the holiday offer.
STUPIDEST buy EVER?? | Sony RX1R III
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Hands-On Review: Crucial 8TB X10 Portable SSD (Explora).
Photo Industry Recap Summer 2025 (42West)
Sigma 135mm f/1.4 (SonyAlphaBlog).
Is This Crazy Affordable Wide Angle Lens for Sony (Jason Hermann).
Behind The Scenes with Taylor Ballantyne
Massive Headshot Shoot in TX using 15- Westcott FJ400 flash/strobe units (PMR TV).
Don’t Toss That Camera: Why & How to Reuse, Refresh, and Reimagine Used Equipment (42West)
OWC Announces Latest Thunderbolt 5 Dock and RAID Array Devices (Explora).
Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors
We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group
Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.
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Two weeks ago, Sony announced the Sony A7V. And in three days, the camera will begin shipping in the US market (BHphoto, Amazon, Adorama) while our EU readers have already received theirs (
In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.).
Rarely have I seen opinion on a camera change so drastically: from a sort of minor disappointment to an almost euphoric comeback. I’ve read all the tests, reviews, and a myriad of comments. So it’s clear in my mind that this camera is a real big leap forward for the industry!
Let’s start with a couple of strong and clear statements:
From ISO 50 to 600, the Sony A7V offers up to 2 stops more dynamic range than its direct competitor (and continues to slightly exceed it with medium-high ISO). This isn’t just a theoretical and numerical advantage, but something that will be clearly visible in your photos! Combine this with a state-of-the-art autofocus system and you’ll get lots of fantastic photos.
At launch, the Sony A7V’s video upgrades were perceived as “limited” because, on paper, the competition offers more: Open Gate, internal RAW, and a few other features. But over time, we realized that this camera, unlike the Canon R6 III, does NOT overheat, even if you try! The battery life is 30-40% longer, and I suspect that early tests will soon show that the 4K image quality will also be superior to that of the Canon.
The Sony A7V is also the first camera to feature cutting-edge technologies such as the new chip design with integrated AI, the new fast partially stacked sensor, and even the small addition of a dual USB-C port, which should prove very useful. What really gives me hope is that Sony has started to take firmware updates very seriously and consistently.
With that dynamic range, you can capture stunning landscapes. With that speed (30 fps and Pre Capture), you can capture wildlife and sports. With that battery life, you can spend an entire day shooting street and travel photography.
I harshly criticized Sony for this year’s new Sony FX2 and Sony RX1rIIIversions. But I’m sorry, I have the opposite opinion about this camera: it’s the best $3,000 full-frame camera you can buy right now!
The CP+2026 floor plan is now available at cpplus.jp/venue-map/
The headline takeaway: Sony appears to occupy the largest booth footprint at this year’s show, scheduled for February 26 to March 1, 2026. As usual for CP+, the biggest booths cluster deeper into the hall. Alongside Sony, Canon, Fujifilm, and Nikon also command sizable spaces, signaling extensive displays and programming.
Booth size isn’t a verdict on quality, but it often enables more hands-on areas, stage sessions, and demo zones—useful for brands planning busy schedules or broader product line coverage. But just out of curiosity here is the size of the booth relatives to Sony:
Rumors:
Expect fresh Sony glass to land ahead of the show. I am 99% confident the lineup will include:
The body side is less certain. Several cameras are overdue: the Sony A7S III (will a true successor ever appear?), a potential Sony AFX3II (global shutter or the A7S V sensor?), and the Sony A7R VI (that’s the one I’ll buy). As of today, though, I have no confirmation that any camera is arriving within the next two months.
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Via: DC.life
