It’s hard to belive all those sceptical people who A-mount is dead when you see this: The brand new Canon 7DmarkII comes nowhere as close to the excellent Sony A77II performance according to DxOmark sensor tests. Anything else to say? ;)

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A77II: Up to $500 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.
A6000: $100 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.
A5100: $100 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.
A5000: $100 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.

Catching up with a news I didn’t post: Fotodiox 10-Stop ND filter adapter for E-mount now ships at:
Canon EF to Sony E-mount at BHphoto (Click here).
Nikon F to Sony E-mount at Amazon (Click here).
Minolta MD to Sony E-mount at Amazon (Click here) and BHphoto (Click here).

Instead of going through long press releases to understand how this works…just watch those two videos:

Five Facts about the ND Throttle: Why Put A Variable ND Inside A Lens Adapter?

FDXtra: Variable ND Lens Adapter – the Vizelex ND Throttle

Reminder: Though full metal E-mount replacement at Amazon (Click here to preorder) and BHphoto (Click here to preorder).

Found via PetaPixel.

Sony unveiled at DSLRmagazine (google tranlsation) that they still are not working together with Olympus when it comes to develop cameras. For now the only real collaboration is on the medical business.

An interesting “psychological” analysis from DSLRmagazine. When they asked Sony about a possible future RX medium format camera Sony didn’t answer but the “poker face interpretation” from DSLRmagazine makes them believe the camera is coming for real :)

SonyAlphaForum spotted the US patent 8866965 which discloses a mechanism to changes the flange distance between the mount and the sensor of a camera. It’s basically the Z-shift solution we wrote about last year. This could bring two advantages:

1) Adjust the flange distance depending of the lens

2) You can focus by changing the flange distance rather than focus with the lens. For example you could autofocus with manual Leica lenses.

If you love to read deeply tech details on this just click over at freepatentsonline.com/8866965.html.

Still not sure if such a camera is really coming one day…

P.S.. Do not forget to join the new SonyAlphaForum ;)

SAR reader Bruce contacted Sigma UK and asked them when they actually do plan to ship the 24-105mm and 600mm A-mount lenses. The answer he got from Sigma UK is:

At this stage, we do not have any further information I’m afraid, we are awaiting the updates currently ourselves at this stage unfortunately.

The Sigma A-mount lens can be preordered at Amazon (Click here), BHphoto (Click here) and Adorama (Click here).

Zach Ashcraft
Oct 30th, 5:10am
I took this on the A7r and Sony FE 70-200 F4. I literally just sold my entire Canon setup including a C100 and 5d mark 3 for an A7s and A7r. I’ve been looking for opportunities to test the a7r before my next paid shoot, and saw this herd of bison just off the freeway on the outskirts of Fort Worth. I couldn’t resist pulling over, and I’m glad I did! The amount of dynamic range and detail I can pull from the shadows is ridiculous, and it completely blows my Canon system out of the water in this regard.

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: https://www.facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Sony is till facing a deep crisis and they reported a quarterly loss that was seven times greater than a year earlier as the company loses ground in the smartphone market to Apple Inc. and Chinese rivals (Source: Bloomberg). The full financial report can be downloaded here: sony.net/SonyInfo/IR/library/er.html. There are a couple of considerations to take here:
1) It’s only the mobile business that it’s really showing huge losses. All other Sony company segments are doing fine (games, imaging, financial services, music and so on).
2) Sony is selling less cameras but more high end and high revenue cameras. In short this means less “cheap” compacts” but more high end mirrorless and fixed lens (RX) cameras
3) Sony predicts to increase revenue in the Imaging Business.

In very short: If Sony would fix the mobile division by cutting costs or selling the whole segment problems would be solved (Just like they did with the selling of the PC business). And what matters for us the digital camera business is doing fine!