You may didn’t know it but the A58 wasn’t available in Japan until today! It has now been officially annoucned by Sony Japan. Usually our Japanese friends are the first to get the new stuff…now you know how we the rest of the world feels when you get the new cameras months in advance :)

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It’s going to be an amazing time here on SonyAlphaRumors. I am working daily to get closer to the final NEX-FF and A-mount mirrorless specs. I think it will be inetretsing for every photographer (also non Sony people) to read and learn mroe about the brand new cameras. if you want to be sure to not miss any of the upcoming rumors subscribe the RSS feed (Click here), Twitter (Click here) stream, Facebook fan page (Click here) and Google Plus page (Click here).

I know Nikon and Canon communities are many times larger than ours but for the first time we can get a tiny bit closer to them by breaking the 10,000 Facebook likes. So help me out by pushing the Sony news on your social networks! It’s time to let people know that great Sony stuff is coming soon!

Hasselblad (Click here) just launched the new Stellar website. Not a lot to see there a part of the different variations. No price and not shipping info are avaiable.

And here is the image of the Hasselblad Lunar Germany tour flyer.

P.S.: Some thoughts about the Sony-Hasselblad partnership by SAR reader Sam at Samdcruzphotography.com.

The Sony Hack project is still in a very early stage of development but I hope they can achieve some of the goals met by the guys from Magic Lantern. With the latest update they were able to add two amazing new features on the 5DmarkIII:
1) By exploiting unused dual ISO amplifiers on a sensor chip in the Canon 5D Mark III and 7D, new firmware allows you to record lighter parts of a scene at ISO 100 and darker portions at ISO 1600.
2) RAW video recording has been added.

Full details about the ML project can be read add magiclantern.fm. I hope Sony will take notice of these advancements. RAW video recording is one of the feature they could push into the next generation cameras.

via Engadget.

Sony Exmor and Exmor R CMOS Camera Sensors Explained

12mm Touit tested on the NEX-7 at DearSusans.
New Loan and Try progam from Sony Singapore.
Sony 100mm F2.8 Macro text at Yodobashi.
YASUHARA MADOKA 180 Lens For NEX at Fotorelax.
“What Lenses Did I Actually Use?” (Blogarithms)
RX100MII test at Quesabesde.
Sigma 18-35mm lens test at LensTip.
Sony RX100 II review at Trustedreviews.
Sony SmartWatch 2 confirmed for September 9 launch (Electronista).
F5 and F55 firmware timeline at Sony Community.
4K Faq at Sony Blog.
RX100MII field test at DSLRmagazine.
Zeiss 50mm lens test at Mobile01.
Zeiss 32mm lens test at Fstoppers.
Zeiss 12mm lens test at SonyAlphaLab.
Sony Patent Reveals Plan to Start Tagging Photos with Vital Signs at PetaPixel.
The Indonesian First Lady uses the NEX-7 (Instagram).
A Lens Tube patent at by Sony (pdf file).

Watch this video made by the Wvil creator group. It shows you a concept camera that works just like the soon to come Sony version. I don’t know yet if Sony made an agreement with them to “acquire” their idea. Now I am very curious to see Sony’s real thing!

Crash – FS700 SLOG2 test from TobyLoc on Vimeo.

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There is a NEX camera only a very few here on SAR own. But it’s a camera that can do things no other NEX can do. It’s the NEX-FS700 camcorder. Toby Lockerbie had the chance to preview of the new firmware upgrade for the Sony FS-700 and you can read more about it at Redsharknews (Click here). In short he says that “ISO2000 now looks like ISO640”! Now that’s the kind of firmware upgrade we would love to see on all Sony cameras…Obviously without that 500 Euro extra to pay :)

UPDATE: Our reader Peter Prevec (Click here) did some tests on FS700 with the new 3.0 firmware last week. High ISO noise and S-LOG2 vs. CINE4.