Sony’s future is 4K (for both, TV and cameras).

For a couple of years companies market “3D” as the huge future for the television and camera industry. It didn’t really work out fine (at least not on cameras). Nowadays “4K” is the big new marketing trend. And for the first time Sony has now 4k Televisions in Stock and shipping at Amazon (Click here) and Adorama (Click here). As you know the NEX-FS700 (here at BHphoto) can now shoot 4K via the use of the external HXR-IFR5 unit. I think that by end of next year also high end A or E-mount cameras could be able to shoot 4K. That is the “new” future.

Sony TidBits…

A little bit of history: The WDC A900 camera presentation :)

Absolute first 18-200mm f/3.5-6.3 OSS Powerzoom Lens Review at ePhotozine.
70-400mm F4-5.6 G SSM II lens test at DC.watch.
10-18mm E-mount lens review at Exifphotoblog.
NEX-6 review at Letsgodigital.
Sony wins Japanese invention award with the back-illuminated CMOS sensor (DC.watch).
First shots with the Sigma 60mm 2.8 DN Art lens on Nex 7 at Photocinenews.

Brad:I have a few items on my website regarding the NEX 5N and associate bits, in particular though I have posted a review of the Minolta 28-135 on the NEX using my “beast rig” and also an older review on the Nikon 35-70 applied to the NEX. Here is the link to the Minolta review/story www.01imaging.com/section208294_260431.html
And this is the one to the Nikon review: http://www.01imaging.com/section402157_231458.html
It is probably a good idea of people read “how I test lenses first” to get some perspective as it might be a little different to what they normally think a lens test involves. http://www.01imaging.com/section402157_231453.html

Vedran: “I have just uploaded Sony RX1 snapshots on my web page: http://www.vedrantolic.com/p998924976.”

David:Just wanted to share a mini-documentary I shot for one of my clients this past week. It was done with the Sony a99. http://www.sin3rgy-creative.com/portfolio/cool-beer-story/

Meng:Some test shoot on the 70-400mm f4-5.6 G SSM II with SLT-A99. Corp closed to 100%. Editing done on LR4. At 400mm on FF it is still not enough.Better view here: http://www.flickr.com/photos/meng_keat/8730216365/

Hedge Fund leader makes pressure on Sony…

As you know there is a very deep restructuring ongoing within the Sony company. This also affected the A-mount camera roadmap. There will be no new A-mount cameras this year because the new Sony strategy is to release a camera only when it’s really ready to challenge the big ones (Canon and Nikon). This means new A-mount cameras will be due in early 2014 and we are looking forward to get some specs of the new stuff.

In the meantime Daniel Loeb, CEO of Third Point LLC, the largest owner of Sony Corp. stock, published an open letter asking Sony to focus on few profitable areas, image sensors among them (Source: Image Sensor World). Loeb is that guy that made big profits on his bets on Greek bonds, mortgages, website operator Yahoo Inc and a fall in the Japanese yen. A real hardcore speculator! The investor believes that spinning off a portion of the entertainment business to Sony shareholders could sharpen the company’s focus and lead to higher profit margins, while helping to revive the core electronics business (Source NYT via The.me).

How could he influence Sony’s digital camera business? If Loeb pressure succeeds this will force Sony to cut unprofitable business even more than they did until now. This could mean for example, drop the compact camera business and focus on high quality RX cameras. But that’s just speculation for now. I don’t think Loeb will influence the new RX-NEX and A-mount roamdap.

First Lens Turbo shipping from UK! New Speed Boosters for Nikon G coming too.

[shoplink 18463 ebay]

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Sorry to bother you again with Lens Turbo and Speed Booster news. But quite many SAR readers and NEX owners are interested to grab one of these. And since today they are now available in UK stores too:
[shoplink 18466 ebay]Canon FD to NEX (Click here)[/shoplink].
[shoplink 18464 ebay]Nikon Ai to NEX (Click here)[/shoplink].
[shoplink 18463 ebay]Pentax K to NEX (Click here)[/shoplink].

There is also a news on the original (and probably more high quality) Speed Booster from metabones. A new New Speed Booster Nikon G electronic adapter to be released by end of May. And Philip Bloom is right now testing the adapter on his Blackmagic Cinema Camera. We should see his reviews soon on his website.

There may be Zeiss Touit zooms. New firmware update for NEX coming in August!

Zeiss released a FAQ (Source: ePhotozine) that contains plenty of useful information! Here are some interesting key info:

– There will be a new NEX camera firmware update in August to fully support the Zeiss Touit (All 5-6-7 NEX camera series will be updated!).
– Zoom lenses are an option
– The Touit lenses were developed by Zeiss while the 24mm f/1.8 Zeiss has been developed by Sony with the specified ZEISS standards of quality.
– I guess you have noticed that the X-mount version has an aperture ring while the E-mount version has not. Zeiss says that “The X mount lenses for Fujifilm X cameras feature a manual aperture setting option on the lens because the design of this system does not accommodate an aperture setting feature on the camera
– The lenses are not weatherproof
Here you can read the full FAQ from Zeiss:


Will there be a zoom lens?
We are starting the family with fixed focal lengths. Zoom lenses are an option that is currently being evaluated.

Are additional focal lengths planned? If yes, which?
As already announced at Photokina in 2012, the next lens will be the Touit 2.8/50 Macro. Additional focal lengths will follow, but right now, we do not want to divulge any further details.

Are the lenses also planned for MFT (Micro 4/3)?
We would also like to offer lenses for demanding users in the mirrorless system cameras segment. The largest and most powerful sensors (APS-C format) in compact system cameras at the moment are currently found in the Fujifilm X and Sony NEX system cameras. Therefore, we are focusing on these systems with our Touit lenses. In order to reach the best compromise between lens size, weight and imaging performance for smaller sensors, e.g. the Micro 4/3, other optical and mechanical designs are sometimes more suitable than for APS-C. Lenses for the Micro 4/3 mount are technically possible, but nothing is planned yet.

What are the differences when compared with ZEISS lenses sold by Sony?
High-performance ZEISS lenses have been available for the Sony Alpha since 2005 and for the NEX system developed jointly by ZEISS and Sony since 2011. The lenses are manufactured under the leadership of Sony. Sony ensures compliance with the specified ZEISS standards of quality. Sales and service are provided by Sony only. The ZEISS Touit lenses for the Sony NEX system and Fujifilm X system were developed exclusively by ZEISS. The lenses are manufactured under the direct control of ZEISS. Sales and service are provided by ZEISS.

Why does this lens family feature an autofocus (AF), while the SLR lenses only have a manual focus (MF)?
The development of autofocus lenses requires close collaboration with the camera manufacturer in order to ensure full compatibility with the pertinent camera system. In its collaboration with Canon and Nikon, ZEISS currently is not even licensed to use the autofocus interface on the camera. Therefore, we are concentrating on offering the best manual focus lenses for these systems. In its collaboration with Sony, ZEISS is developing autofocus lenses for the Alpha and NEX systems. The new Touit lenses are also available for the Fujifilm X system. ZEISS and camera manufacturer Fujifilm worked together closely on this project.

Is the manual focus on the AF lenses a “true” manual focus like that on the SLR lenses?
As with all lenses for the Fujifilm X and Sony NEX systems, the ZEISS Touit AF lenses feature an electronically coupled focus ring. Nonetheless, we have done our utmost to make manual focusing as precise as possible.

Will we be able to manually focus the lenses?
The Touit E mount lenses for Sony NEX cameras and Touit X mount lenses for Fujifilm X cameras can be precisely focused manually thanks to their large focus rotation angle. This requires the user to switch to manual focus on the camera housing.

On the Touit lenses, why is only the X mount model equipped with an aperture ring?
The X mount lenses for Fujifilm X cameras feature a manual aperture setting option on the lens because the design of this system does not accommodate an aperture setting feature on the camera. The aperture setting for the E mount lenses for Sony NEX cameras can only be configured on the camera due to the design.

Why don’t the lenses feature image stabilization?
The Touit 2.8/12 and Touit 1.8/32 lenses do not feature image stabilization. With shorter focal lengths, stabilization is not necessarily required and can even impair the imaging performance of the lens. For quality reasons, we have therefore decided to offer these lenses without image stabilization.

What lens design is used for Touit? How many lens elements have been used?
The lenses have an entirely new optical and mechanical design that takes into account the special requirements of mirrorless CSC cameras. The Touit 2.8/12 has 11 lens elements in eight groups. The Touit 1.8/32 has eight lens elements in five groups.

Which bayonet mounts are currently available?
Sony’s E mount (for Sony NEX cameras)
Fujifilm’s X mount (for Fujifilm X cameras)

What about compatibility with common filters? What size filter do I need for these lenses?
ZEISS Touit lenses feature a standard filter thread. The Touit 2.8/12 has an M67 and the Touit 1.8/32 an M52. All standard camera filters with the corresponding diameter can be used on these lenses. When the lens shade is removed, the adapter ring of a slot-in filter system with the corresponding filter diameter can be attached. For optimal results, we recommend the ZEISS T* UV or POL filter optimized for our lenses.

What firmware has to be installed on the camera to achieve ideal image results? Why doesn’t the autofocus work in the video mode of my Sony NEX camera?
For optimal compatibility, we recommend using ZEISS Touit lenses on Sony NEX cameras with firmware version 1.02 or later, or Fujifilm X cameras with firmware version 2.03 or later. On Sony NEX cameras with firmware version 1.02 or older, errors may occur when using the autofocus in the video mode. In order to also use Touit lenses on Sony NEX cameras with autofocus in the video mode, a firmware newer as 1.02 must be installed on the NEX camera.

From August 2013, all NEX camera models in the 5, 6 and 7 series will be delivered with the required firmware version. A firmware update will be available for users of earlier NEX cameras in these series. Information of the firmware version of your camera can be found in the camera menu. Please see the user manual for instructions. You can obtain more information on firmware updates from your dealer or directly from the camera manufacturer.
Touit 2

Are Touit lenses weatherproof?
Touit lenses are designed for common situations. Protection against environmental influences exceeding common dimensions is not provided. Touit lenses can be used in a temperature range of -10°C to +55°C.

What makes these lenses better than comparable focal lengths from Sony or Fujifilm?
ZEISS does not want to enter into a competition here. We believe that every single lens has its own optimal field of application. With ZEISS lenses, we pay special attention to delivering products featuring high-quality workmanship for decades of use. We also do our utmost to ensure particularly impressive imaging performance that enables you to capture extraordinary moments with the quality they deserve. Focusing on these strengths is what generally separates ZEISS lenses from most other lenses on the market.

How does the performance of the Touit 2.8/12 compare to the Distagon T* 3,5/18 and Distagon T* 2.8/21 SLR lenses? Is the Touit 2.8/12 on a Fujifilm X or Sony NEX camera an adequate replacement for the Distagon T* 2,8/21 on a DSLR camera?
The Touit 2.8/12 on a Fujifilm X or Sony NEX camera provides the same viewing angle as the Distagon T* 3,5/18 ZE/ZF on a full format DSLR camera. With comparable camera sensors, comparable image quality can be achieved.

Where does the name Touit come from?
In the future, ZEISS lenses in a series will have a family name that will convey a common identity. For this reason, we have decided to derive these family names from the Latin names for birds, which we find appropriate because birds generally have excellent eyesight, take in extraordinary perspectives, are flexible and enjoy life. Furthermore, the names sound nice and are generally compatible in many different languages and cultures. The name Touit – like the new ZEISS lenses for mirrorless system cameras – stands for good vision, agility, mobility and versatility. The name is derived from a small species of Brazilian parrot.

How do you pronounce Touit?
Touit is pronounced like the English words “do it.”

Why don’t these lenses have the typical ZEISS names (Distagon, Planar)? Will the proven names (Distagon, Planar, Sonnar) be discontinued in the future?
The names of the optical concepts (Distagon, Planar, etc.) used until now in the product names, as well as the T* designation for the antireflective coating stand for properties of the lenses, but are not actually the name. Furthermore, they are engraved on the front ring of the lenses. The names of the optical concepts (Distagon, Planar, etc.) used until now in the product names, as well as the T* designation for the antireflective coating stand for properties of the lenses, but not the product name. Furthermore, they are engraved on the front ring of the lenses.

What are the lenses made of?
The mirrorless system cameras are lighter and more compact than SLR cameras. With our new lenses for this camera system we are continue the development of our high quality lens concept while simultaneously aiming at a relatively light-weight design. For the mechanical components we looked for the best compromise between the quality of the material and the product’s total weight. For this reason, we decided to use a combination of materials. For parts that do not require metal for accuracy, solidity or durability, we have incorporated lighter materials such as plastic.

Why is the lens shade on the Touit lenses made of plastic and not metal?
In addition to a more economical manufacturing process, a plastic lens shade is also lighter than a metal lens shade. In the market of lenses for mirrorless system cameras, every gram that a photographer does not have to carry counts. Therefore, the lens shades on ZEISS Touit lenses are made of a high-quality, light and robust plastic.

Where are the lenses made?
For the manufacture of ZEISS lenses, we use a global production network of trusted partners in the optical industry that has been built up over many years. Touit lenses are made in Japan.

What exactly does ZEISS mean with “a global production network of trusted partners in
the optical industry that has been built up over many years.”?
In times of globalization, it is common to outsource production to partners who in terms of production quality, reliability and capacities are best suited to manufacture a certain product. From the beginning, one of our areas of expertise has been to shape production processes to ensure ZEISS quality – regardless of the site. We work with a network of partners: certain products can therefore be manufactured in different locations. Regardless of where a product is made, our know-how and technology for production and quality inspection always ensure that a ZEISS lens is created that meets our stringent demands on quality and performance.

Will the lenses be manufactured at Cosina in Japan?
We manufacture our lenses with the help of a global network of trusted partners that has been built up over the years. Please understand that we cannot provide any details on the network or the structure of our production process.

When will the new lenses be available?
The Touit 2.8/12 and the Touit 1.8/32 will be in stores from June 2013. The Touit 2.8/50 Macro is expected in stores by the end of 2013.

What can I do to get a Touit lens as soon as possible? Can I sign up to buy one in advance?
You can register on the ZEISS website from May 2013. As soon as the lenses are available, all registered customers will be notified via email.

When will the Touit 2.8/50 Macro be available?
The Touit 2.8/50 Macro will be in stores at the end of 2013.

What are the terms of the warranty?
The product is subject to the warranty stipulations of the EU for a period of 24 months; 6 months in the USA. This may vary from country to country. Damage or malfunctions caused by improper use or by opening the product are not covered by the warranty. For additional details on the manufacturer’s warranty, please go to the Service and Support area of our website. In some countries, we offer an extended warranty of 3 years when you register the product.

Who do I contact if the lens is damaged? Who provides service?
If a ZEISS Touit lens requires servicing, it should be sent either to an authorized ZEISS dealer in the respective country, or directly to ZEISS. For the information required to send the lens to ZEISS, please go to the service and repairs section on the website.

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Zeiss preorder links:
12mm f/2.8 at BHphoto (Click here), Adorama (Click here) and Uniquephoto (Click here). In Europe at FotoMundus.
32mm f/1.8 at BHphoto (Click here), Adorama (Click here) and Uniquephoto (Click here). In Europe at FotoMundus.

New Zeiss Touit video. And shipment start on June 3th.

The video on top is the official Zeiss lens presentation. New image samples (shot on Fuji X) at DSLRmagazine (google translation here) and at ePhotozine (here and here). And there is also a new precise shipping info. The new Touit lens will ship on June 3 according to BHphoto (Click here).

As you know on Sunday DSLRmagazine (google translation here) posted the full lens reviews and said that this are “state of the art” lenses. You get what you paf for!

Zeiss preorder links:
12mm f/2.8 at BHphoto (Click here), Adorama (Click here) and Uniquephoto (Click here). In Europe at FotoMundus.
32mm f/1.8 at BHphoto (Click here), Adorama (Click here) and Uniquephoto (Click here). In Europe at FotoMundus.