As Imaging Resource reports the new CEO Kazuo Hirai’s intention is “to make digital imaging one of three core pillars of Sony’s business.” And today Sony issued a statement saying that “Sony is positioning digital imaging, game and mobile as the three core pillars of its electronics business, and going forward aims to concentrate its resources in these areas to further reinforce the businesses.”

In simple words, the digital imaging department has been elevated to an independent and strong arm of Sony’s strategy. I hope this step will simplify and accelerate the development process of new camera and lens products. With the new NEX and SLT systems Sony created a unique Chance to grow in a market that until a two years ago was merely dominated by Canon and Nikon. Good Luck!

P.S.: Talking about rumors…there is something in the air… ;)

Dear readers!

I have to thank you for the support you are giving me on SonyAlphaRumors. As you know I have to consider to change the domain name because of some “pressure” on my work here on SAR. I am still on hold to see if there is a chance to keep things how they are. I received more than 400 mails with domain name suggestion and support messages. Please understand that I cannot answer you all and I am writing this post to let you know that I read every single mail I got and it really helped me to get back some energy. Thanks again!

I want to make clear that I think so many people at Sony are doing a great work. It’s just pity “someone I don’t know” is trying to make my work on SAR a bit more diffcult. But I think in one way or another things will be solved soon.

And now let’s go back to work on Sony enws and rumors ;)

The newly announced Sigma lenses for the NEX system will start shipping in April. The 30mm lens release is scheduled for April 6 and the 19mm for April 13. Dpreview (Click here) posted some image samples of the 30mm Sigma on the NEX-7. And also the German Mittenkontakt (Click here) posted images with the exact same camera-lens combination.

The 30mm Sigma lens is in Stock on [shoplink 11967 ebay]eBay UK (Click here)[/shoplink] and Amazon Germany (Click here). USA readers can preorder the lens at BHphoto (Click here).

Source: Sigma Japan.

Sony PRO (Click here) announced the delay of the long awaited NEX-FS100 firmware release. Planned release date is now April 19. As you know also the new A77 firmware is supposed to e launched next week on march 29. Let’s hope they will not delay that too!

P.S.: You can see the full A77 new firmware features list here: http://www.sonyalpharumors.com/good-news-a77-firmware-1-05-coming-on-march-29/

I really don’t know how I should talk about the following issue. I can’t go into any details because I don’t want to have any troubles with anyone. All I can tell you is that some “superior forces” are trying to make the life on that website harder. They really don’t understand (as our readers do) how valuable this website can be for them. It’s going on since a while and it is a very tuff battle. One day I may will tell you everything but I can’t do it right now.

That’s why I will be probably forced to change the domain name by dropping the word “Sony”. That will make keeping the website alive much easier. My question to you is the following:

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If you have other domain name suggestions please send me an email to sonyalpharumors@gmail.com (and please check if the domain name is available).

P.S.: Hope one day the “superior forces” will understand that Internet is changing the world and you should learn to live with that idea or at least try to contact me directly instead of playing some “not so nice game“.

The last days I got multiple links about new Sony NEX-7 accessories. Many readers already own the NEX-7 so this might will interest you:

ReWo cage for NEX 7 at EosHD (Click here). A new custody at DC.watch (Click here). A new enhanced Viewfinder for the Nauticam case (Click here). And a very crazy handmade wood grip made by a Chinese guy (Xitek forum). The NEX-7 popularity will very likely broaden the offer of accessories. Feel free to send me a notice of whatever curious new stuff comes out!

P.S.: The NEX-7 still is on top of the rankings at Amazon US (place 1), Amazon Germany (place 1), Amazon France (place 3) and Amazon UK (place 4).

Shop links: [shopcountry 8454].

Jason from SonyAlphaLab (Click here) did what almost nobody of us would do with our own [shoplink 8454]NEX-7[/shoplink]….he toke off the clothes from the camera! You can see many more images on his website. You don’t have to be an engineer to see how many small pieces have been put inside the camera. Looking at that I miss one thing. A sensor heat cooling system. I saw it once on the GH2 and it works very effectively on it. The NEX-7 sensor quickly becomes too hot when shooting video. After a couple of minutes (between three an ten) it stops recording and shuts down :(

NEX-7 in Stock status check: [shoplist 8454]