New Sony A7V registered in Asia: New sensor tech and price is around $3,000

Good news is on the horizon for Sony Alpha shooters, as reliable leaks suggest that two of the next three Sony cameras, slated for release between July and October, are now almost certain. According to trusted sources, Sony will announce:

What TRUSTED sources told us about the new Sony A7V
The A7V is shaping up to be a meaningful upgrade over the A7IV. Sources indicate Sony does not plan to deliver just a minor refresh but instead a camera “worth the wait.” 

  • Release timeframe: late 2025
  • Price: Around €3,500 in Europe, and about $3,000 in the U.S.

What follow here is just a speculative list of Sony A7V specs:

  • Sensor: I am speculating it could be a new 33MP stacked sensor, or possibly a “regular” 44MP sensor, offering higher speed and better readout than the current A7IV.
  • Performance: 20 fps burst shooting, improved heat management, and enhanced video capabilities.
  • EVF: Resolution boost to ~5MP, improving on the current 3.8MP unit.
  • Other features: AI processing chip, same body and screen as the A1II.

The price increase may disappoint some, but if the rumored sensor and performance upgrades materialize, it could justify the higher cost.

The Third Camera Remains a Mystery

While the two cameras above are almost confirmed, the third remains under wraps. There is speculation it could be this cameras successor, with a possible announcement at the September IBC show in Amsterdam. Other possible candidates include updates to models like the A7SIII, A7R series, or even a new fixed-lens compact.

A Busy Year Ahead
After a quiet first half of 2025 — where competitors like Fujifilm, Nikon, and Canon made more noise — Sony appears ready to catch up with these significant releases. The A7V in particular is expected to be competitive for at least 3–4 years, so Sony can’t afford to hold back on innovation. More details about the A7V sensor and full specs are expected to leak soon, and fans are already speculating whether the upgrades will be enough to justify the price hike.

Stay tuned for more information as it becomes available — and let us know in the comments: will you be upgrading to the A7V if these specs and prices hold true?

Reminder: The Prime deals are now live on those pages at Amazon US and Amazon Canada. In Europe at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland. And at Amazon Australia.

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Today’s new Amazon USA Prime Deals: Reconditioned Sony 85mm f/1.8 for $318 only

The Prime deals are now live on those pages at Amazon US and Amazon Canada (and alternative Summer Deals at BHphoto and Adorama .
In Europe at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland. And at Amazon Australia.

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There is a new $600 rebate running at BHphoto, Amazon, Adorama.

Nextorage’s launched a new Summer Promotion at BHphoto and Amazon. Deals end on July 12:

Amazon USA Prime Deals are now live! Save big on a ton of storage and third party E-mount lenses!

The Prime deals are now live on those pages at Amazon US and Amazon Canada. In Europe at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland. And at Amazon Australia.

Amazon US primary deals:

Detailed Storage deals:

Tamron lenses with lowest price ever

Samyang lenses with lowest price ever:

Sony NON Alpha deals with lowest price ever:

Micro Four Thirds:

L-mount:

Photography Gear Deals:

Reconditioned deals (30% applied at checkout):

There is a new $600 rebate running at BHphoto, Amazon, Adorama.

Nextorage’s launched a new Summer Promotion at BHphoto and Amazon. Deals end on July 12:

After initially increasing prices, Sony USA has now launched a new savings campaign offering up to $600 off.

There is a new $600 rebate running at BHphoto, Amazon, Adorama.

Camera rebates:

Lens rebates:

Nextorage’s launched a new Summer Promotion at BHphoto. Deals end on July 12:

NX-A2PRO series (VPG800 and 4.0 generation)

  • $90 off on the 640GB card at BHphoto.
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Portable storage:

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PetaPixel: Sony’s Mid-Range Camera Lineup Is Falling Behind – Time for an A7 V?

Sony, once the king of refreshing their lineup with rapid-fire precision, now seems to be stumbling in the mid-range mirrorless game:(

During a recent Petapixel podcast, hosts Chris Niccolls, Jordan Drake, and Jaron Schneider dove deep into the state of mid-range cameras across all brands—and Sony didn’t come out looking great.

“Sony’s mid-range is a mess,” said Jordan bluntly, noting that the A7 IV is now long in the tooth and lacks Sony’s newer AI-based subject tracking. While Sony’s compact A7C II and A7CR have more recent tech, their ergonomics and controls are compromised. “They’re back to small bodies with no joystick, small EVFs, and single card slots,” the hosts pointed out.

So where is the real mid-range option?

The A7 IV, launched in 2021, still costs $2,500, and despite its popularity, it’s showing its age—especially when compared to offerings like the Nikon Z6 III or Canon R6 II, which now offer faster readout sensors, improved EVFs, and class-leading AF performance. Meanwhile, the A7C II retails for a similar price but cuts too many corners for serious hybrid shooters.

Jordan suggested Sony desperately needs to release a new mid-tier model with a stacked or partially stacked sensor—perhaps a reimagined A7 V with the AI chip, better ergonomics, and at least some excitement to match the competition.

“If Sony wants to shift the conversation back to ‘Sony is killing it,’ they need to drop something genuinely new in the mid-range,” said Chris.

As it stands now, Sony seems to be coasting on past success in this segment, while Nikon and Canon aggressively push value-packed new releases.

Sony Tidbits…


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