BCN reported the top 20 best selling mirrorless cameras in June:

1. Canon EOS R10 RF-S18-150 IS STM Lens Kit
2. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
3. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
4. Canon EOS R50 Double Zoom Kit Black
5. Canon EOS R50 Double Zoom Kit White
6. Nikon Z50II Double Zoom Kit
7. Sony α6400 Double Zoom Lens Kit Black
8. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
9. Nikon Z 30 Double Zoom Kit
10. Panasonic LUMIX G100D W Kit
11. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
12. Nikon D7500 18-140 VR Lens Kit
13. Canon EOS R50 V RF-S14-30 IS STM PZ Lens Kit
14. Nikon Z fc 16-50 VR Lens Kit Silver
15. Canon EOS R50 RF-S18-45 IS STM Lens Kit Black
16. Fujifilm X-M5 XC15-45mm Lens Kit Silver
17. Sony VLOGCAM ZV-E10 Body Black
18. Nikon Z50II 16-50 VR Lens Kit
19. Nikon Z5II
20. Canon EOS R50 RF-S18-45 IS STM Lens Kit White

Here are the top 20 for the fixed lens camera segment:

1. Kodak PIXPRO FZ55 Black
2. Panasonic LUMIX TZ99 Black (DC-TZ99-K)
3. Fujifilm instax mini Evo Black
4. Kodak PIXPRO WPZ2
5. Healthy Tokina Digital Camera KC-AF11 BK
6. Kodak PIXPRO FZ45 Black
7. Canon PowerShot G7 X Mark II
8. OM SYSTEM Tough TG-7 Black
9. Nagaoka Trading movio Autofocus Digital Camera MAF100
10. Fujifilm instax mini Evo Brown
11. OM SYSTEM Tough TG-7 Red
12. Kodak PIXPRO FZ55 Red
13. Healthy Tokina Digital Camera KC-ZM08
14. Panasonic LUMIX FZ85D (DC-FZ85D-K)
15. Healthy Tokina Digital Camera KC-AF05
16. Keiyo Engineering WiFi Retro Digital Camera Snow White
17. Kodak PIXPRO FZ45 Red
18. Panasonic LUMIX TZ99 White (DC-TZ99-W)
19. Ricoh Imaging PENTAX WG-1000 Gray
20. Ricoh Imaging RICOH WG-90 Black

What’s noticeable:

• Again the ZV cameras are selling hot. But “regular” Alpha camera are completely missing from the ranking :(
• Sony is asleep on the wheel and since we had no new RX compact cameras all others are making money with it  :(

Peak Design new Pro Tripod is on Kickstarter (Click here). And here are the first reviews:

As you might remember Sony did recently announce this new VENICE 2 E-mount Extension System Mini for $25,000 at BHphoto (Click here). Here is quick interview with Sony manager Will Newman to discuss this new camera:

To all our US readers: Happy 4th of July!

To celebrate the occasion, don’t miss out on the special deals available on the dedicated B&H Photo 4th of July Deals page (click here).

More deals:

• Lowest price ever on the Crucial X9 4TB Portable SSD drive.
• Lowest price ever on the Lexar 1TB SSD disk.
• Prime Day Travel Deals are already online!

From July 8 to July 11, Amazon will run a massive Prime Day sale (Click here). Ahead of the event, you can earn a $15 credit to spend on those deals by uploading your first photos with Amazon Photos (Click here).

Chris Niccolls tested the new Sirui 85mm lens. Here is what he think about this lens:

• Versatile Lens Choice: Chris praises the 85mm focal length for portraits and street photography. The lens is compatible with Sony E, Nikon Z, Fujifilm X, and L-mount, unlike the Viltrox which is Sony-only.
• Surprisingly Lightweight: Weighs only 540g—lighter than the Sony G Master and Viltrox equivalents—making it a great walkaround option.
• Feature-Rich Build: Offers AF/MF switch, customizable button, de-clickable aperture ring, and full weather sealing—all at an affordable price (~$600 or less).
• Mixed Autofocus Performance: Uses a stepping motor—decent but slower than Viltrox Pro and Sony G Master.
• Beautiful Bokeh & Sharpness: 15-blade aperture delivers smooth, clean bokeh similar to G Master. Sharp wide open, even in corners. Minor chromatic aberration, minimal vignetting.
• Flare & Breathing Weaknesses: Struggles with flare and ghosting wide open. Noticeable focus breathing—less ideal for video.
• Studio Portrait Test: Great wide-open performance for portraits at f/2 using off-camera flash outdoors. Smooth transitions and catchlight quality praised.
• Exceptional Value: Performs well across mounts, rivals more expensive lenses optically, though autofocus and flare are its key weaknesses.

You can preorder it now at Amazon US, BHphoto, Amazon DE, Amazon FR, Amazon UK, Amazon IT, Amazon ES.

Sigma 17-40mm vs 18-50mm | APS-C Zoom Battle

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sigma Announces Another f/1.8 Zoom Lens, the 17-40mm for APS-C (Explora)
Understanding Frame Rates: When to Use 24, 30, or 60 FPS (42West)
Pergear 25mm f/1.7 (APS-C) lens review (Christopher Frost).
New Perovskite Sensor Triples Resolution and Light Gathering by Stacking Pixels (PetaPixel).
Viltrox AF 85mm f/1.4 PRO FE Review (Opticallimits).
Don’t Toss That Camera: Why & How to Reuse, Refresh, and Reimagine Used Equipment (42West)
Profoto Announces Powerful B20 and B30 Flashes with Continuous LEDs (Explora)

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We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

A Japanese reader told me this:

I’ve noticed the A7IV is eligible for Sony Japan’s “cashback” program. Essentially, all purchases of Sony A7IVs directly from Sony are discounted by up to 60,000YEN (or roughly $400) from the original list price.
Offers like this are typically made only when a new camera is around the corner. The offer stands till the end of July.

While cashback promotions for the A7IV are fairly common in the EU and the US, this is the first time we’ve seen something like this in Japan. According to my sources the Sony A7V launch is expected to happen sometimes in late 2025. But hopefully I can get a final launch date soon.