According to BCNranking Sony increased it’s mirrorless market share on the Japanese market up to 34%. Canon had a slight decline down to 22% and Fuji is getting closer to Canon at 20%. There has been a quite dramatic sales drop for OM Digital which is somewhat to be expected after the transition. What’s really worth to be noted: Nikon is far behind all of those companies. Quite worrisome!
Preorders:
24mm f/2.8 at BHphoto. Adorama. Fotokoch DE. Park UK. Calumet UK.
40mm f/2.5 at BHphoto. Adorama. Fotokoch DE. Park UK. Calumet UK.
50mm f/2.5 at BHphoto. Adorama. Fotokoch DE. Park UK. Calumet UK.
Press release:
Hands-on at Explora. 24mm product page at Sony. 40mm product page at Sony. 50mm product page at Sony.
Video reviews:
Official product video:
Preorders:
24mm f/2.8 at BHphoto. Adorama. Fotokoch DE. Park UK. Calumet UK.
40mm f/2.5 at BHphoto. Adorama. Fotokoch DE. Park UK. Calumet UK.
50mm f/2.5 at BHphoto. Adorama. Fotokoch DE. Park UK. Calumet UK.
The three lenses are all the same size (2.68 in diameter x 1.77 in), all have the same filter diameter (49mm) and are almost all the same weight (FE 50mm F2.5 G 6.1 oz, FE 40mm F2.5 G 6.1 oz and FE 24mm F2.8 G 5.7 oz), allowing the user to easily switch between all three lenses when using a gimbal without needing to rebalance each time. Moreover, each lens focuses internally, which means the front element does not move in and out to focus, enabling all three lenses to balance well when using a gimbal. They all feature the same stylish exterior design with focal lengths that are clearly marked to easily switch from lens to lens.
The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G combine the high image quality of a G Lens with a compact and lightweight form factor. The image quality is achieved by state-of-the-art optics using aspherical elements and ED (Extra-low Dispersion) glass elements[i], delivering high resolution and suppressing color fringing from corner to corner, even from the widest aperture, with a shallow depth of field.
The stunning bokeh of the G lenses is achieved with the optimization of a circular aperture and is delivered at the widest point of each lens (FE 50mm F2.5 G, FE 40mm F2.5 G, and the FE 24mm F2.8 G).
The FE 50mm F2.5 G has a minimum focus distance of 0.35m (AF) / 0.31m (MF) and maximum magnification of up to 0.18x (AF) / 0.21x (MF), which is ideal for a variety of shooting environments and subjects.
The FE 40mm F2.5 G has a minimum focus distance of 0.28m (AF) / 0.25m (MF) and maximum magnification of up to 0.20x (AF) / 0.23x (MF). Particularly for movie shooting, 40mm is the preferred angle of view as it corresponds to the natural field of vision. For stills, 40mm allows subjects to stand out against backgrounds.
With a wide 24mm angle of view, the FE 24mm F2.8 G has a minimum focus distance of 0.24m (AF) / 0.18m (MF) and maximum magnification of up to 0.13x (AF) / 0.19x (MF), the user can easily shoot close-ups with a blurred background.
The lenses feature a focus hold button, focus mode switch, aperture ring, and aperture click switch for ideal operability. The focus hold button is customizable from the camera menu and can be assigned based on users’ preferences. The aperture ring provides an intuitive and direct feel, compared to operating the aperture from the camera body. The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore, with Linear Response MF, the focus ring responds precisely and linearly when focusing manually, so control feels immediate and intuitive, directly reflecting the intent of the photographer and allowing delicate focus adjustments.
The aluminum exterior ensures a premium, sophisticated finish and provides increased strength and durability. Conveniently, the diameter of the filter threads on the hood and the lens barrel are equal[ii] (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistant[iii] to ensure usability in any outdoor environment.
The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G feature two linear motors to deliver fast, precise AF with excellent tracking performance which is maintained despite instantaneous changes in subject motion – making the lens ideal for tracking moving subjects. The AF is also quiet, so works for both still and movie shooting.
Exclusive stories and exciting new content shot with the new lens and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha brand. You can find info on the Alpha Universe site here.
The FE 50mm F2.5 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.
The FE 40mm F2.5 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.
The FE 24mm F2.8 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.
A product video on all three lenses can be viewed here.
[i] FE 24mm F2.8 G 1 x ED, 3 x aspherical elements
FE 40mm F2.5 G 3 x aspherical elements
FE 50mm F2.5 G 1 x ED, 2 x aspherical elements
[ii] This does not apply to FE 24mm F2.8 G
[iii] Not guaranteed to be 100% dust and moisture proof
Tamron 17-70mm f2.8 for Sony
2020 CIPA data highlights how the COVID-19 pandemic impacted the camera industry (Dpreview).
German Tamron 17-70mm review at Photoscala.
French 35mm GM test at Lesnumeriques.
SONY FX6 – You’ll probably want it (Chris Brockhurst)
Sony A7S III vs Canon EOS R6 Autofocus Comparison at f1.8 / Interview setup (Slashcam).
Sony Alpha 1: The Rafa Nadal of Cameras? (Ted Brownstone).
Beginner Tips for Approaching a Landscape Scene (Explora).
Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.
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It’s often said that the best camera is the one you have to hand. While your smartphone camera simply cannot match an Alpha for image quality, it’s still possible to take incredible photos on the go.
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Best Wireless Remote Control for Sony Cameras
Tamron 17-70mm test at Fujiya-camera.
Sirui 24mm f/2.8 Anamorphic – Close Focusing and Anamorphic Flaring! (Kaiman Wong).
Best Wireless Remote Control for Sony (Lensvid).
Samyang AF 35mm F1.8 FE vs. Sony FE 35mm f/1.8 Lens Review Which is the best f/1.8 35mm lens for Sony E-mount? (Lensvid).
10 Things to Do First with Your New Camera (Explora).
Sigma I Series │24 35 65 │ First Look at the New Sigma Lenses (Precision Camera)
Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.
Join the new Sony Alpha Camera Facebook group.
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I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors
