At last! TTArtisan is bringing the legendary Canon 17mm Tilt-Shift lens to E-mount!

Anyone working in architectural photography knows the true value of the Canon 17mm TS-E f/4L Tilt-Shift lens. While Sony has never ventured into making tilt-shift optics, we finally have a perfect counterpart — TTArtisan’s new 17mm f/4 Tilt-Shift full-frame lens for E-mount. You can already preorder it via Amazon US&EU and the TTArtisan store.

Key specs:

  • Tilt-Shift Ultra-wide ASPH lens
  • Ultra-large image circle
  • +8° Tilt & ±8mm Shift
  • Metal lens body
  • Clicked aperture ring
  • Comes with a dedicated lens hood

Inside Sigma’s Vision: LensVid Interviews CEO Kazuto Yamaki at IBC 2025

Lensvid sat down with Sigma CEO Kazuto Yamaki — here are a few key takeaways:

1. 2025 Lens Lineup

  • Nine new autofocus lenses: 200mm f/2, 12mm, 17–40mm, 300–600mm, 135mm f/1.4, 20–200mm, plus two cine zooms (28–105mm, 28–45mm).
  • Small, motivated R&D team of photographer-engineers; long tenures enable efficient development.
  • Market is saturated; innovation is essential for adoption and survival.

2. 135mm f/1.4 Highlights

  • First 135mm f/1.4 AF lens on the market, about 1.4 kg.
  • Challenge: top optical quality while keeping size and weight reasonable.
  • No optical stabilization; relies on camera IBIS which performs well up to ~150–180mm.

3. 20–200mm Zoom

  • Versatile travel range starting at a very wide 20mm; addresses users accustomed to smartphone wide angles.
  • Aim: high optical quality with useful close-focus at some focal lengths.

4. Cine Lenses (Autofocus)

  • Two AF cine zooms (28–105mm and 28–45mm) inaugurate a mirrorless-focused cine line.
  • No immediate plan for cine primes, but strong customer interest may influence future development.
  • May reuse still-lens optics if they satisfy video needs (e.g., minimal focus breathing).

5. AI and Industry Outlook

  • Current AI termed “baby AI”; role will grow but creativity remains human-led.
  • AI creates from existing data; truly new, innovative work still requires human creators and real cameras.

Key Takeaway: Sigma is aggressively innovating with passionate engineers, launching bold optics while keeping human creativity at the core.

Some Amazon Prime Day Deals that are still running today: Save big on Sandisk-Nextorage storage and cards!

Some Prime Days that are still running today! You can find the deals on those pages: External storage deals, SD card deals, CFexpress cards, Sony deals. Here is selection of hot deals:

External storage:

SD cards:

CFexpress Type A:

Accessories:

Raid:

Sony cameras: