Sony Can’t Make Image Sensors Fast Enough to Keep Up With Demand

Bloomberg reports that Sony cannot produce enough sensors for the smartphone market:

“Judging by the way things are going, even after all that investment in expanding capacity, it might still not be enough,” Shimizu said in an interview at the Tokyo headquarters. “We are having to apologize to customers because we just can’t make enough.”

Sony in May said it controls 51% of the image sensor market as measured by revenue and is targeting a 60% share by fiscal 2025.

I do not think this production issue has any effect on larger sensor for the camera market.

Sony A7rIV camera of the year for the Northrups and Gizmodo says the A7 line is part of the “Most Innovative Gadgets Of The Decade”

It’s that time of the year when nearly all major youtubers and websites unveil their best gear of the year award. Above you see the Northrups video where they nominate the A7rIV as the camera of the year.

PCmag claims the 16-55mm G lens is the lens of the year

Gizmodo claims the Sony A7 line is the “Most Innovative Gadgets Of The Decade”

Film was long dead by the time Sony released its first A7 camera, but discerning photographers who wanted the quality of shooting on a digital camera with a full-frame, 35-millimeter sensor, had to learn to live with carrying bulky and heavy DSLRs around. In 2013 the Sony A7 (and A7r) changed that by putting a 35-millimeter sensor in a mirrorless camera body with interchangeable lenses that was comparatively smaller and lighter than any DSLR, and at a price point that even amateur photographers could stomach.

The A7 also positioned Sony, a company who for years had been selling camera hardware that only worked with its own memory card formats, as serious competition for industry giants like Nikon and Canon. Over the years the A7 line has advanced by leaps and bounds, adding functionality and performance improvements that the competition can’t, or seemingly won’t, compete with, allowing Sony to slowly but steadily woo professionals and grow its market share. It won’t be long before Canon and Nikon go the way of analog film, and Sony’s A7 line will be the reason why. — Andrew Liszewski

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Park UK.
XLR-K3M Mic at BHphoto, Park UK.

Sony Tidbits…


Sony | α | α9 II | Firtst impression by Bob Martin

Using Mirrorless Cameras For Landscape Photography (Photopxl).
Sony Announces the Establishment of Sony AI with the mission to unleash human creativity
Sony A9II review at DC.watch.
Sony A6100 Custom Camera Setup (Marc Galer)
Choices for Building a Portable Videography Kit with New Products (Explora).
The TRUTH about Lens Design (TheArtofPhotography).
X-T3 vs SONY a6600 by TheSlantedLens
4K Continuous shooting with Eye AF / Canon FUJIFILM Nikon SONY / AF-C Part 2 | Hidema channel

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

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Sony Tidbits…


Sony A7RIV | 8 big things you need to know NOW

Tamron 24mm f/2.8 FE test at Mobile01.
Testing the High ISO | Sony FX9 (ProAV).
Sony A7III + Sony 28mm f2 Portrait Photoshoot (Julia Trotti).
3 Legged Thing Announces Its New Legends Tripods, Heads, and Systems (Explora).
Sony a6600 review at ThePhoBlographer (The ‘Lil a9 II With Problems They Refuse to Fix)
Best Budget Sony Camera to pair with the A7iii? // A6400 Long Term Review (Chris Brockhurst).
Tamron 35mm f/2.8 FE test at Mobile01.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors