This is big news folks: Sony announced it will establish a new “Sony Electronics Corporation” intermediate company. The Imaging Business will be part of this new intermediate corporation. I am not sure yet what this means for the Imaging future.

Press text:

Sony Electronics Corporation to be Established

Tokyo, Japan — Sony Corporation (“Sony”) today announced that it will establish an intermediate holding company “Sony Electronics Corporation” effective April 1st, 2020. Sony Electronics Corporation will incorporate the three businesses that comprise its Electronics Products & Solutions (“EP&S”) segment (Imaging Products & Solutions, Home Entertainment & Sound, and Mobile Communications) and related global sales and marketing, manufacturing, logistics, procurement and engineering platforms.
Through the establishment of Sony Electronics Corporation, Sony will not only accelerate the integrated operation of the EP&S businesses, but also aim to optimize its organizational structure, talent and business portfolio, while further enhancing competitiveness and creating new business.

TTArtisan announced the new 50mm f/0.95 APS-C E-mount lens. The bad news is that it only comes in limited quantity (20 pieces) for ¥ 42,800 (tax included) which is about $400. TTartisans writes:

The lens consists of 12 elements in 7 groups, and the lens barrel is made of heavy metal. When the aperture is wide open, the image has a mood like a soft lens with low saturation.

Here you have a couple of image samples (Click on it to enlarge):

    

The Tamron 17-28 F2.8 is the BEST Lens of the Year, And Here’s Why!

Yasuhara Momo 100 – 28mm F6.4 review at Sonyalpha.blog.
Note: If you are interested in electric cars check out our new website Electric-fun.com
Mitakon SpeedMaster 50mm f/0.95 III review at Mobile01.
Sony A7r4 Review (Enthusiastphotoblog).
Mini Flashlight Buying Guide (Explora).
2010-2019: The decade in review – the camera industry (Dpreview).
Voigtlander 75mm f/1.5 Nokton VM review by Fred Miranda.

Raul:

“Paramount Pictures released a BTS video. At 0:47 you can see they start talking about the Sony VENICE.
https://www.youtube.com/watch?v=Nz9lnIDdkMo“

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

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#/Artisans 60mm FE lens ⁠ -⁠ ⁠ #mirrorlesscamera #mirrorlessgeeks #cameragear #camerageek #mirrorlessgeeks #camerasetup #camera⁠ #sonyimages #sonyalphasclub #sonyalpha #sonyphotography #sonyphotogallery #sonyalpharumors #sonyalphagear #SonyPhotoGallery #SonyAlphasClub #SonyMirrorless #sonyalphaphotos #sony #sonyalphauniverse #sonyalphaclub ⁠ ⁠

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Tamron 17-28mm FE, 28-75mm FE and 70-180mm FE

Asobinet made those two accurate size comparisons.

Sony 70-200mm GM vs Tamron 70-180mm FE

ON1 Photo RAW 2020.1 has been released. It’s a free update for current users and if you don’t own it you can buy it with an instant 20% discount.

In this video you cans ee what’s new:

All ongoing software deals:

• CAPTURE ONE: 25% discount on Capture One for Sony perpetual licenses and subscriptions (Click here). Use code “SPRING25” to get the discount at checkout!
• LUMINAR: Skylum launched the new free Luminar 4.2 update ($10 discount with our code “SAR”).
• TOPAZ SHARPEN: 25% off on th new Topaz Sharpen AI software.
• TOPAZ VIDEO: $100 off on the new Topaz Video Enhance AI
• DXO: Til March 31 you save up to 30% on all DxO software (Click here).
• FRANZIS: Save $237 on the entire Franzis software collection

Reuters reports:

Sony Corp said on Thursday it would buy back shares worth up to 200 billion yen ($1.83 billion), or 4.8% of stock, through March 31, 2020, in an effort to boost shareholder returns.It follows a share buyback of 100 billion yen, its first ever, announced in February.
Reuters has reported that Daniel Loeb’s hedge fund Third Point LLC is building a stake in Sony again to push for changes that include shedding some businesses.

The past weeks nearly the whole Stock market had a 30% crash. I guess Sony is taking the chance to strengthen their position within the company and have more power against speculators like Daniel Loeb.

Sigma 24-70mm F2.8 DN ART: Review

Note: If you are interested in electric cars check out our new website Electric-fun.com
Sony RX0II Review by Hanna Saba.
Tips for Taking your Camera out on Snowy Adventures (Explora).
World class Tennis player Stefanos Tsitsipas switched to the Panasonic S1H (L-rumors.com).
CIPA confirms: 2019 was the worst year of the decade in terms of camera sales (MirrorlessRumors).
Why I Don’t Format SD Cards & Some Useful SD Card Tricks (Robin Wong).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors