As you know Sony is not listed as exhibitor at the PhotoPlus show. A couple of days ago Sony officially told to Petapixel that they “will be officially listed on there either later today or tomorrow“.

But 5 days after the website has still not be updated and from the floor map it really seems like there is even no space left for Sony anyway. I guess someone at Sony is making a mess or confusion.

Luckily a source was kind enough to tell me what’s going on. This is what he told me tonight (Thanks!):

“Just thought you might want to know that they’ll have their own separate venue for an event that same weekend.
Sony Artisans will still be involved with the show but Sony will not have any presence at the Expo itself. “

In summary:
– Sony A9II will be announced exactly the same period as the PhotoPlus show but not AT the Photoplus show
– Sony Artisans will be present and have conferences and likely even discuss and show the A9II. But there will be no direct Sony booth.

Sorry Sony but nobody really likes your Imaging Edge software. Thankfully today we got an alternative to create our High Resolution images:

PixelShift2DNG Beta 0.9.11 now added full Sony A7rIV support! You can download it for free here: fastrawviewer.com/blog/PixelShift2DNG-Beta-0-9-11

And I know Sony Tokyo is reading me so please take this note: Add Pixel Shift in camera creation just like Panasonic does on their S cameras. Thanks!

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Special Thanks to Iliah Borg for making this piece of software!

Image  on top by Newsshooter

Sirui has announced this little and  sincerely quite exciting new anamorphic lens. The 50mm f/1.8 E-mount lens will start shipping out in early 2020 for just $700!

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Note: Image on top shows the 23mm lens as X-mount version

As reported by Digitalcameraworld the three new Viltrox APS-C autofocus E-mount lenses will start shipping out in December for $250 each.

Here are new images of the three new Viltrox APS-C E-mount autofocus lenses:

Viltrox 23mm f/1.4 specs

• aperture range: 1.4 – 16
• 9 aperture blades
• 10 groups, 11 glasses
• filter size: 52
• weight 250g

Viltrox 33mm f/1.4 specs

• aperture range: 1.4 – 16
• 9 aperture blades
• 9 groups, 10 glasses
• filter size: 52
• weight 270g

Viltrox 56mm f/1.4 specs

• aperture range: 1.4 – 16
• 9 aperture blades
• 9 groups, 10 glasses
• filter size: 52
• weight 290g

via Fujirumors

The Photokina organization issued an official statement confirming that Sony will be present at the May 2020 show:

“We look forward to strong demand and applications from both the new and the classic segments of companies like Canon, CEWE, GoPro, Sony, Panasonic, Kodak Alaris, Sigma, Tamron, Carl Zeiss, Hasselblad, Hahnemühle, Arri, Rode Mikrophones, DJI and Insta360”, says Christoph Werner, Vice President of Koelnmesse. These are contrasted by cancellations, including from Leica, Nikon and Olympus.

It’s a bit stunning to see three companies missing this show for the first time in decades!

Skylum has announced two additional features coming to Luminar 4 this fall:

• AI Powered Portrait Tool
• Skin Enhancement Tool

You can see these features in action at the Luminar 4 page here.

Luminar 4 is still available at a discounted pre-release price.

• Luminar 4 product page
• Luminar 4 launch pricing info

Samples

Skylum brings AI-powered portrait and skin enhancement tools to Luminar 4

Nikkei Asian Review reports:

Sony on Tuesday rejected calls by U.S. activist investor Daniel Loeb to spin off its chip business, arguing that it is a “crucial growth driver” for the Japanese electronics and entertainment company.

The full official Sony statement can be read on that PDF file.