The full Sony interview translation…

Our reader BEN T. sent us the full translation of the Sony interview at Impressjapan (https://www.impressjapan.jp/pr/monitor/1112_dcm/271201_free.pdf).

Key info:

> Small E-mount lenses for NEX cameras
E-mount lenses have been large considering the size of the NEX bodies, but it looks like high-performance compact lenses are on the way. Sony is emphatic that they won’t compromise in terms of either image quality or lens aberrations. With remarks along the lines of “Buy a NEX and stay tuned,” we might see an announcement at the early on next year.

> A 100 megapixel sensor is not outside the realm of possibility
While this remark was made in response to a question about increasing megapixel counts, even the a77 takes advantage of its 24 megapixels in the form of a smart teleconverter to a achieve a zoom function.  The odds are good that camera development will move forward on the premise of increased megapixel counts in the future.

> Every company is looking to commercialize electronic shutters
This was a remark made in response to a question about the shift from mechanical to electronic cameras, but seems to allude to the direction the industry will take in terms of camera production. With the a77 fitted with an OLED EVF instead of an OVF, we will be watching Sony’s transition to more electronics with keep interest in the future.

Interview:

There is a certain inevitability in the style of SLR cameras
—With things like the Tohoku Earthquake and flooding in Thailand, I think it was a year full of hardships. And I assume it was also a tough year for you in the sense that you released many new products.
Nagata: I think we managed to launch a number of models that only happens once every few years.

—Translucent mirrors have been filling out Sony’s lineup of interchangeable lens cameras. As for the flagship model, the successor to the a900, are you going to make it an orthodox SLR camera and stick to the optical viewfinder?
Nagata: At this stage I can’t comment on that, but we do feel that the OLED viewfinders in the a77 and NEX-7 have been well received beyond expectations.

—Can EVFs be improved even more?
Nagata: I think everything made up of electronic devices will continue to evolve in an amazing way.

—That said, the viewfinder in the a900 is far and away the more amazing among interchangeable lens cameras. Is the a900 the last we’ll see of an OVF?
Nagata: Well (wry smile), what’s certain is that it’s difficult to continue producing that product at that price.

—A change of topic, then. Are you going to continue to preserve the orthodox style of the SLR camera? What I mean is, using translucent mirror technology, it should be impossible to come up with a more revolutionary style of camera.
Nagata: If we put our minds to it we can produce such a camera, yes.

—Does that mean that more people are responsive to an SLR-like style?
Nagata: Rather than that, I think there is a certain inevitability in the form of an SLR camera. It’s preferable for the viewfinder to be above the optical axis of the lens, and it’s better for the flash to be above the optical axis as well as having some degree of height to avoid the lens. Then you need a grip component so you can grasp the camera firmly. When give shape to these inevitabilities, that’s the form you end up with.

—So you’re saying that SLR cameras are always going to keep this kind of style, this kind of form.
Nagata: Right. Of course since we’ve moved to translucent mirrors we have a greater degree of freedom in the pentaprism area. I think batteries will also continue to evolve and probably undergo a slight change in shape as well.

—Speaking of NEX cameras, the lenses are large considering the size of the bodies. Are you considering smaller lenses?
Nagata: Yes, of course.

—What kind of lenses would those be?
Nagata: To start with, we don’t want to compromise in terms of image quality or distortion. We can make them smaller and we have many other ideas, including whether to make longer focal lengths as well.

—Still, we have not seen many small, light lenses be released. But you’re saying that you’ve come up with a way to maintain performance and produce a smaller, lighter lens that keeps its high performance?
Nagata: That’s right. It might be a good idea to get your hands on a body and stay tuned (laughs).

First NEX-7 on eBay (someone tries to get rich). NEX-7 manual for download. First NEX-7 books.

Someone is trying to make some extra money by selling the [shoplink 10708 ebay]first NEX-7 camera on eBay (Click here)[/shoplink]. I am curious to see how much people is willing to spend for that camera! My guess is that the final price will be around $2100 (almost double the official price!).

Some other news: You can download the full NEX-7 manual at http://richardrook.nl/nex-7/nex-7manual_eng.pdf (Thanks Richard). And the very first NEX-7 books are coming out in January/February. At Amazon Germany (Click here) and is written by Michael Nagel. And at Amazon US (Click here) a book written by David Busch.

 

 

POLL: Select your future A77 firmware upgrade must have features.

It’s time for you to select the most needed new features and fixes that should be implemented in future A77 firmware upgrades. I summed your requests and tried to make an easy overview of your suggested changes. You guys gave a terrific long list of new features and bug fixes (Click here to read your comments). I choose to sum the display your most requested only because otherwise the list would have become incredibly long. This is not a scientific test! It should only give a very general idea about what Sony should do more urgently.

So while almost all you features and bug fix suggestion were interesting let’s vote the ten only of them that Sony should absolutely do now!

Do you like the new Sony A7III ?

View Results

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Reminder: The A77 is out of Stock in almost any store. Preorders search links at [shopcountry 8461].

One more private note: By the time you are reading this I am starting my three days mountain trip. I will stay between 2500 and 3500 meter for two nights. I don’t know if I can have Internet access with my iPhone in these days. I scheduled a couple of news that will get online between now and Sunday. Hope to come back alive ;) I am writing this because some comments awaiting for moderation will need some time to be approved. Plus emails can be answered on late Sunday only.

 

 

NEX-5n review roundup (one camera to win at Pocket Lint)

Booths & Bodies: The life and work of Anthony Vizzari from Philip Bloom on Vimeo.

Jae Yoon posted a user report on Steve Huff’s website (Click here). He used the Sony NEX-5n with the amazing Contax G Lenses: “On that note, I have to heartily recommend the Contax G Zeiss 28mm F2.8 and 45mxm F2 lenses. The 28mm F2.8 had some trouble with the initial NEX cameras because of the rear focus Biogon design that didn’t jive well with the microlenses on those first generation sensors. You would end up with distracting and somewhat ugly corners because the rear element of the lens came too close to the sensor and light was hitting it at too extreme of an angle. With the newly designed sensor in the 5N, Sony has mostly alleviated the issue and its hard for me to detect in my images if I’m seeing color shift or just simple vignetting for infinity focus shots. Either way, the situation is nearly undetectable for this deservedly heralded lens.

A quick reminder. Contax made seven G lenses you cann all use on your NEX with the [shoplink 10578 ebay]G to NEX adapter[/shoplink]. Her eare the lenses:
Contax G 16mm f/8 ([shoplink 10568 ebay]Click here to see them on eBay[/shoplink]).
Contax G 21mm f/2.8 ([shoplink 10570 ebay]Click here to see them on eBay[/shoplink]).
Contax G 28mm f/2.8 ([shoplink 10571 ebay]Click here to see them on eBay[/shoplink]).
Contax G 35mm f/2.0 ([shoplink 10572 ebay]Click here to see them on eBay[/shoplink]).
Contax G 35-70mm f/3.5-5.6 ([shoplink 10573 ebay]Click here to see them on eBay[/shoplink]).
Contax G 45mm f/2.0 ([shoplink 10574 ebay]Click here to see them on eBay[/shoplink]).
Contax G 90mm f/2.8 ([shoplink 10575 ebay]Click here to see them on eBay[/shoplink]).

This is the most “unserious” review of the NEX-5n I have ever seen: g4tv.com

Matt sent me this: Nex-5n & Voigtlander 35mm (vimeo).

And don’t forget that you win a NEX-5n at Pocket Lint (Click here).

Mike sent me this: the courier trailer: johnny diamandis: Sony SLT A77 and Nex 5N (Mikekobal).

The Sony NEX-5n is in Stock at [shopcountry 8452] (Just click on shop name to visit the direct product search page). Don’t forget that you can ad that amazing (but tiny bit too expensive) FDA-EV1S external viewfinder: [shopcountry 9110].

SLR magic shows the new 23mm f/1.7 lens for E-mount (UPDATED with full press release)

SLR magic sent this picture to show the new Hyperprime 23mm f/1.7 lens for E-mount. It’s coming in Dec/Jan and the price is $379. It’s almost two third cheaper than the [shoplink 8450]Zeiss 24mm f/1.8[/shoplink] but it has no autofocus and very likely it will not be that good. I hope they will send me some image samples soon to see how it performs!

P.S: This is the second Hyper prime lens. The first is the [shoplink 10552 ebay]Hyperprime 50mm f/0.95 lens (Click here to see it on eBay)[/shoplink].

PRESS RELEASE
NEW: THE SLR Magic HyperPrime 23mm F1.7
SLR Magic expands its E-mount lineup with a new wide angle lens

Hong Kong, China (December 8, 2011) – SLR Magic expands the E-mount lens lineup with the new SLR Magic HyperPrime 23mm F1.7 wide angle lens. With this latest addition, the portfolio of lenses for the E-mount system is now comprised of three focal lengths. The world’s fastest interchangeable camera lens with APS-C coverage in this focal length, the SLR Magic HyperPrime 23mm F1.7 will be available in January 2012.
The field of view of this new HyperPrime Lens corresponds to a 35mm lens in 35mm format and this fast wide angle of view opens up many new creative composition opportunities, particularly in the fields of candid, street, and landscape cinematography and photography. A minimum focus distance of 0.15m allows for pleasing defocused backgrounds. Additionally, a fast max aperture of F1.7 makes the SLR Magic HyperPrime 23mm F1.7 ideal for available-light photography.
We place our highest priority in the development of all HyperPrime lenses to fulfill the demands of professional cinematographers and photographers. The design and build of the SLR Magic HyperPrime 23mm F1.7 is solid and reliable.
The SLR Magic HyperPrime 23mm F1.7 will be available from authorized SLR Magic dealers by the end of January 2012.

Technical Data SLR Magic HyperPrime 23mm F1.7
Lens Type: Fast wide-angle lens with five Tantalum glass elements to ensure superior cinematic performance.
Compatible Cameras: All E-mount cameras
Optical Design: 8 elements in 7 groups
Distance Settings: Distance range: 0.15m to ∞, combined scale meter/feet
Aperture: Manually controlled diaphragm, 12 aperture blades (circular), Lowest value 22
Bayonet: E-mount
Filter Mount: 49mm; filter mount does not rotate.
Surface Finish: Black anodized
Dimensions: Length to bayonet mount: approx. 50mm (approx. 1.97in)
Largest diameter: approx. 61mm (approx. 2.40in)
Weight: approx. 240g (approx. 8.47oz)

Andrew Chan
Product Manager