Sony looks to edge Nikon (at least in Korea)

Koreatimes writes that :”Sony is confident that the latest additions to its Alpha series of translucent mirror cameras will prove to be among the first of many intriguing products that could eventually shake the (Canon/Nikon) hierarchy.

They interviewd Mr.Kimihiro Itoki, who heads Sony’s Korean business. He said that “Sony looks to edge Nikon for second-place in the interchangeable lens cameras market here, including both the DSLR and the new breed of high-quality shooters, by the end of next year, to gain on Canon. The latest Alpha models will help us claim and solidify the second-position in Korea’s interchangeable lens digital cameras market and narrow the gap with Canon.’’

Sony had about 20 percent of the Korean market in interchangeable lens cameras at the end of the third-quarter, due to the popularity of its Alpha Nex mirrorless models. Sony has established leadership in the emerging market for mirrorless cameras here with an estimated market share of 40 percent due to the popularity of the Alpha NEX. The goal is to achieve a 50 percent share, Itoki said.

Sony A55 unboxing and new Overheating communication.

Some more video samples have been posted by one of our readers on youtube:

Reminder: The A55 is in Stock at Amazon US, Sonystyle, Pixmania Deutschland, Pixmania Belgium, Pixmania Austria, Pixmania UK, Pixmania Holland, Pixmania Poland, Pixmania Italia, Pixmania Suisse, Pixmania Spain, Pixmania France.

Sony Japan posted some more details about the Overheating issued (See graph above). By the way, we tested the A33 and didn’t notice any overheating problem at all!

Sony TidBits (official apology for the 18-200mm delay)

Macro of red dragonfly by [shoplink 3003]Sony Alpha 55[/shoplink]

Sony NEX-5 with Dicapac Waterproof Case (SonyAlphaNex)

Sony NEX-5 18-200mm OSS and the Zoo (SonyAlphaNex)

NEX 5 w/ Kipon and [shoplink 4217]CV 50mm Nokton at f/1.1[/shoplink] (Dpreview forum)

Broke the VG10 (Dpreview forum)

Sony Nex and Leica Elmarit-M 24/2.8 Asph. real world tests at

Amateur Photographer magazine has a Sony A33 review.

Sony Japan officially sent “Apology and Notice of insufficient supply of the new E18-200mm F3.5-6.3 OSS

Fujitsu to Manufacture CMOS Sensors for Sony (Image Sensors World)

Via ImageSensorsWorld we learned that “Sony will subcontract the manufacture of CMOS image sensors to Fujitsu in an arrangement aimed at lowering production costs without revealing proprietary technologies to overseas foundries” and “The deal with Fujitsu should allow Sony to meet growing demand for image sensors while keeping production costs in check and safeguarding its proprietary technologies in Japan, the Nikkei business daily reported. A spokesman for Sony said the electronics giant has been considering outsourcing some image sensor production to meet strong demand driven by growing sales of advanced digital cameras and smartphones, but declined to comment further. A Fujitsu spokesman declined to comment.”

Is that good or bad news? Let me know what yu think…

New Cosina adapters

Cosina/Voigtländer just announced two new Nikon F and Pentax K mount adapters for NEX cameras. More info here:

Reminder: Two months ago Cosina/Voigtländer announced the M-mount adapter for Leica which is already [shoplink 3491]available on eBay[/shoplink]