CineD openly confirmed what had been obvious since the Sony A7V launch:
Had Sony launched a beefed-up version of the FX2 instead of the allegedly “reheated” camera, we might now be looking at Canon as the one arriving late with the EOS C50. That would have shifted parts of the market dynamics, though it’s hard to say how much impact it would have had on real-world sales.
and…
Sony has proven itself to be a strong sprinter, entering a market long dominated by Canon and Nikon and quickly capturing a substantial share. After that initial push, the company has settled into a phase of gaining some ground, then losing some. If we’re speculating, it’s worth asking what happens if Sony announces a successor to the Sony FX3 in the near future. Imagine the specs of the a7V packaged in a square, grey, cine-first body. Even if such a camera arrives later than expected, it could create real pressure for Canon, and perhaps even more so for Nikon. This game is far from over.
I think Sony knows by now they cannot afford to launch a “conservative” updated FX3II. they need some real cool camera now!
