Image courtesy: 3D-kraft (Click here).

50mm is the most known, or used focal length on Full Frame cameras. So it could be interesting for you to learn which 50mm lens performs best on the A7-A7r. Just read the full test at 3D-kraft (Click here). Tested lenses are the:
[shoplink 23783 ebay]Leica Summilux 50mm f/1.4 ASPH[/shoplink]
[shoplink 23988 ebay]Zeiss FE Sonnar T* 55mm f/1.8[/shoplink]
[shoplink 23842 ebay]Zeiss Otus Apo Distagon T* 55mm f/1.4[/shoplink]
[shoplink 23781 ebay]SLR Magic HyperPrime CINE 50mm T0.95[/shoplink]
[shoplink 23447 ebay]Leica Noctilux 50mm f/0.95 ASPH[/shoplink]

And here are some more A7-A7r news and tests:
Battle of the mirrorless monsters – Sony A7R vs Olympus OM-D E-M1 (EosHD).
New video sony A7 with Leica R summilux 50mm f1.4 by Dario Viola on Vimeo.
Sony A7r and 35mm lens comparisons (Soundimagesplus).
A7r review at Digitalcamerareview.
A7r review at ePhotozine.
A7r review at Blue Sky.

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Specs and Store Links in US and Canada:
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Store Links in Europe:
Sony A7r body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,  WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony A7 with 28-70mm kit Sony  DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony RX10 at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT
Zeiss 24-70mm at Sony DE, UK, FR, IT, ES, NL, BE, SE, PT
Sony G 28-70mm lens at Sony DE, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO.

Asia:
A7r at Digitalrev.
A7 at Digitalrev, Amazon Cina.
A7 with 28-70mm lens at Digitalrev.

DSLRmagazine posted a double test comparison betwen the A7r and D800 and the A7 vs Leica M.

1) First test: A7r vs D800 (spanish article / google translated article). And until a couple of months ago I would never have expected to read sentences like this one:

The processor Sony seems to work with very efficient algorithms, superb control of noise and minimal loss of detail, much better than Nikon in this respect, increasing the sense of sharpness and overall contrast.

Sony having a better JPEG engine than Nikon…that’s a big news :)

You absilutely have to see that image quality comparison table: http://dslrmagazine.com/images/stories/Pruebas/Sony_A7R_vs_Nik_D800/A7R_vs_D800_compo_AAA.jpg

2) Second test: A7 vs Leica M (spanish article / google translated article). Yet again the Sony A7 is the winner.

Here is the image quality comparison table: http://dslrmagazine.com/images/stories/Pruebas/Sony_A7_vs_Leica_M240/Sony_A7_vs_Leica_M240_compo_AAA.jpg

.

Well done Sony, now let’s release more of these FE lenses!

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Specs and Store Links in US and Canada:
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Store Links in Europe:
Sony A7r body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,  WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony A7 with 28-70mm kit Sony  DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony RX10 at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT
Zeiss 24-70mm at Sony DE, UK, FR, IT, ES, NL, BE, SE, PT
Sony G 28-70mm lens at Sony DE, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO.

Asia:
A7r at Digitalrev.
A7 at Digitalrev, Amazon Cina.
A7 with 28-70mm lens at Digitalrev.

Granada Timelapse Sony A7r from Javier Guijarro on Vimeo.

Javier (from the video on top): “Hello I am a visual filmmaker, who works in Spain. I made a video with the new Sony timelapse A7R (I think the first) and plans recorded with a video like Movi gimbal.held in the city of Granada and the Alhambra monument of UNESCO: www.javier-guijarro.com”

A7r review at ePhotozine.
German A7r test by Martin Krolop and another German test by Patrik Ludolph.
Review: Sony A7 Full-Frame Mirrorless Camera (Digitalversus).
A7r review by OnLandScape.
A7r review at Cetus (German!).
A7r with Pnetax lens test at Photoactivity.
Sony A7 and A7r – The cameras that like to say yes (Soundimagesplus)
A7 tested this time with two Voigtlaender lenses, the Super Wide Helliar 15mm f/4.5 and the Nokton 50mm f/1.1 at BMCR.

Pascal: “my co-author Philippe has posted an interesting blog post on the real world strengths and weakenesses of the A7r here : http://dearsusans.wordpress.com/2013/12/27/189-just-how-important-is-the-new-sony-a7r/“

Federico: “I am writing about A7 with Canon FD lenses.  Here are some pictures, but I am planing to finish one assignment if you like: http://www.flickr.com/photos/fjordan/”

Patrice: “Just a short email to show you a few black and white portraits taken with the Sony A7 and a Sigma lens (70-200mm). I used one light only, the post processing has been done in Lightroom. The idea is to shoot between 150 and 300 portraits over 2014 and to keep the 99 best ones for a book. Link to the portraits: www.patricemichellon.com”

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Specs and Store Links in US and Canada:
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Store Links in Europe:
Sony A7r body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,  WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony A7 with 28-70mm kit Sony  DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony RX10 at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT
Zeiss 24-70mm at Sony DE, UK, FR, IT, ES, NL, BE, SE, PT
Sony G 28-70mm lens at Sony DE, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO.

Asia:
A7r at Digitalrev.
A7 at Digitalrev, Amazon Cina.
A7 with 28-70mm lens at Digitalrev.

First image sample taken with the Mitakon 50mm f/0.95 Full Frame E-mount lens.

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Hungry for speed lenses for your A7-A7r? A Beta tester of the new Mitakon 50mm f/0.95 Full Frame E-mount lens posted the fist image samples at Fengniao (Click here). As you know Mitakon already makes the [shoplink 14656 ebay]35mm f/0.95 lens for ASP-C E-mount cameras (they are on auction here on eBay)[/shoplink]. But this will be their first Full Frame lens. Price and Release are yet not known but this is the photographer holding the lens:

And here are some image samples taken at f/0.95 aperture (Click on them to enlarge):

So what’s your first impression from this (non-full size) image samples?

The Sony mirrorless camera review…within a review…within a review…. from Philip Bloom Reviews & Tutorials on Vimeo.

The well known bloggers and filmaker/photogrpaher posted their view about the new Sony A7r.

Philip Bloom writes: “All I can say is Sony, with the A7R, have made a really special camera that comes close to being utterly brilliant. Well three things let it down. The stills are amazing, but I’m not doing a review of the stills function, even though I have used it extensively for stills and the images are just gorgeous and HUGELY detailed. The three things are all do with the video function.”

Ming Thein writes: “ I like the direction Sony are heading in with the A7R: now if only they would hold the course and not get distracted…”

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Specs and Preorders in US and Canada:
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Preorders in Europe:
Sony A7r body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,  WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony A7 with 28-70mm kit Sony  DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony RX10 at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT
Zeiss 24-70mm at Sony DE, UK, FR, IT, ES, NL, BE, SE, PT
Sony G 28-70mm lens at Sony DE, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO.

Asia:
A7r at Digitalrev.
A7 at Digitalrev, Amazon Cina.
A7 with 28-70mm lens at Digitalrev.

Image courtesy: 3Dkraft (Click here)

3Dkraft (Click here) compared the Bokeh performance of a long list of lenses used on the A7 and A7r:

Sony STF 135mm f/2.8 T4.5 [shoplink 23777 ebay](lens here on ebay)[/shoplink].
Carl Zeiss Planar T* 85mm f/1.4 [shoplink 23778 ebay](lens here on ebay)[/shoplink].
Nikon AF-S Nikkor 85mm f/1.8 G (2012 model) [shoplink 23780 ebay](lens here on ebay)[/shoplink].
Zeiss FE Sonnar T* 55mm f/1.8 [shoplink 23781 ebay](lens here on ebay)[/shoplink].
SLR Magic HyperPrime CINE 50mm T0.95 [shoplink 23782 ebay](lens here on ebay)[/shoplink].
Leica Summilux 50mm f/1.4 ASPH [shoplink 23783 ebay](lens here on ebay)[/shoplink].
SLR Magic HyperPrime CINE 35mm T0.95 [shoplink 23784 ebay](lens here on ebay)[/shoplink].
Voigtlander Nokton 35mm f/1.2 ASPH [shoplink 23785 ebay](lens here on ebay)[/shoplink].
Voigtlander Ultron 21mm f/1.8 ASPH [shoplink 23786 ebay](lens here on ebay)[/shoplink].
Zeiss Otus 55mm lens [shoplink 23787 ebay](lens here on ebay)[/shoplink].

You tell me what lens performs as best ;)

More lens tests:
Vintage lens test at Artaphot.  that several vintage lenses were tested on A7.
Review 35mm zeiss vg voitlander f/1.2 by Daniele Cuccia.

Dario: “Contax Carl Zeiss Planar T* 85mm f1.4 https://vimeo.com/82893653”

Sam: “I don’t think anyone’s posted anything about this yet, but the Lensbaby Tilt-Converter actually works properly with Nikon FX lenses on the new a7R. I haven’t tested a lot of lenses yet, but the 35mm f/2 AF-D lens seems to work quite well with no extra vignetting. Here’s an example:facebook.com I know it’s the stereotypical “miniature effect” but this is still more of a test. I can send you a few full res images if you want me to. I’m working on a full review of the camera and will have a section about the Lensbaby in it.”

Anonymous: “Here are vides of the Sony A7R with 5 nikon lenses https://vimeo.com/82918169 Same video with noise reduction added https://vimeo.com/82920641”

Mat and Heather: “We just published a gallery taken in Lyon (France) with the Sony A7 and Summilux lenses (35mm and 50mm) at bestmirrorlesscamerareviews.”

Pascal: “I have started reviewing a slew of Leica lenses on my A7r. My first discussion on Leica-M vs Leica-r is here : http://dearsusans.wordpress.com/2013/12/19/188-leica-m-or-leica-r-which-red-dot-for-your-sony-a7r/ and I will soon be posting a review of the Apo-Telyt-M 135/3.4 (great lens on this camera ! :)”

27 degrees – Sony A7R from Philip Bloom on Vimeo.

Sony A7r and stunning winter light (Soundimagesplus).
A7r third party lens test at DC.watch.
Sony A7R – Field Report at OnLandscape.
A7r and Zeiss 35mm FE Street photography in Chinatown Bangkok at TravelJournalist.
Full-spectrum converted A7R at Genotypewritings.
a7 and 55 1.8 test at by Dominic Schulz.
Simple remote App that works also with A7 (Windowsphone).

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Specs and Preorders in Europe:
Sony A7r body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,  WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony A7 with 28-70mm kit Sony  DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony RX10 at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT
Zeiss 24-70mm at Sony DE, UK, FR, IT, ES, NL, BE, SE, PT
Sony G 28-70mm lens at Sony DE, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO.

Specs and Preorders in US and Canada:
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Asia:
A7r at Digitalrev.
A7 at Digitalrev, Amazon Cina.
A7 with 28-70mm lens at Digitalrev.