As we all know, Canon has sold a lot of 100-300mm f/2.8 lenses. I had hoped that Sony would respond quickly and release an E-mount version soon. But it looks like they’re too late and will now be beaten by Nikon as well. Here are the first leaked images of the new Nikon 120-300mm f/2.8 lens.
One reason this lens is so popular is that its constant aperture offers sports photographers tremendous flexibility. Now, Sony will release a 100-400mm f/4.0 GM lens as next. So I guess we still have to wait a long time before they will make a f/2.8 GM version :(
Trusted sources told me Sigma will announce a new FAST lens in late February! It’s a Full Frame lens coming for both E and L-mount. Hope to get full specs soon. Stay tuned!
What you see here is a truly unique lens! Thanks to its unique REFLEX design, it is the most compact 150 mm lens I have ever seen. It also supports full autofocus…which, in my opinion, is also a world first? Correct me if I am wrong.
Here are the know specs:
Kase 150mm f/5.6
Full Frame
Autofocus
67mm filter size
AF/MF switch
E-mount (probably Z and X mount coming to?)
Of course we all know that REFLEX lenses have inherently a slightly worse optical performance that lenses with a “regular” design. But int this case you might be willing to accept the compromise because no other lens gives you that reach in such a small size. Kase made a bunch of regular E-mount lenses and also some Reflex lenses you can find on those pages at Amazon and BHphoto.
If, like me, you have subscribed to the Sony newsletter, you will have received this teaser image. It’s highly likely this is for the new open-ear headphones called the Sony LinkBuds Clip. Unlike traditional earbuds that go inside your ear canal, these are “clip-on” earbuds that attach to the side of your earlobe (similar to the Huawei FreeClip or Bose Ultra Open Earbuds). This design allows you to hear your environment naturally while listening to music.
So if you’re waiting for news about Alpha, you’ll have to be patient a little longer. Last year, Sony announced two new lenses at the end of February, and I expect this will be the case again this year, namely for the new 100-400mm f/4.0 and 16-28mm f/2.0 GM lenses.
Guys, after two weeks of intense stress, I’m back to 100% on SAR. In my next posts, I’ll publish some reliable rumors, but today I want to give you two “cryptic” messages from my most reliable sources:
From mid-2026 to 2027, Sony is expected to launch a major offensive. It will be much more exciting than the 2024-2025 period. Sony has been preparing for this for some time! We will share more details about this in the coming months!
There’s a real REVOLUTION coming. I know the details, but I’ve been asked to keep my mouth shut until I get the green light. It’s something that will shake up the entire industry.
I am working on both those big “Oracle” rumors and can’t wait until sources feel safe for me to post them. I know you hate these kinds of vague hints, but I’m excited and hope that other reliable sources will share more information after reading this article!
Now to solid rumors:
There are five weeks to go until CP+, but Sony will probably NOT announce any new cameras yet. We will definitely see some new lenses, including the 100-400mm f/4.0 GM, the 100-400mm G, and the 18-26mm f/2.0 GM. So if you are on the fence for a new camera you might be a bit disappointed. Still, like I told you today there are great camera coming with some new tech. So be patient and stay always tuned on SAR ;)
SG-image made it clear on this teaser the 35mm f/2.2 pancake FE lens is coming soon. Still no info about pricing tough. SG-images are usually found on Amazon and Aliexpress.