I am now 99,999% sure that on July 17 Sony will have a very BIG product announcement day. I got confirmation that the invited press have been told that they can post hands-on reviews of these products the very same day of the event.

Moreover, I have learned that this is a much bigger event than the previous 200-600mm and 600mm FE lens announcement. There will be definitely at LEAST one new camera and a new lens (the 35mm f/1.8 FE). But there could be more because we know Sony registered three camera codes in Asia (2 E-mount and 1 Cybershot).

These are the camera(s) we could get:
70% chance to see a new mass market camera (not a top high-end model). This could be the A6500 successor, or a new A5 entry-level camera.
70% chance to get a new Cybershot/RX camera. What this is I don’t know.
20% chance to get the new A9II. It’s more likely to be on market by end 2019 or early 2020.
5% chance to get the new A7sIII. This camera is likely to be introduced in autumn
1% chance to get a new A9r…I only got one anonymous source saying Sony was considering to launch it…let’s see :)

These are the lenses we could get:
99% chance to get the new 35mm f/1.8 FE
70% If Sony announces the new A6500 successor…than I have been told 1-2 APS-C E-mount lenses will be announced too!
30% chance to get a new 100mm (or 105mm) f/1.4 GM (this lens has been patented by Sony)
20% chance to get Sony’s first f/1.2 FE GM lens (Sony managers officially said f/1.2 would make sense)
10% chance to get a new 21mm f/1.4 FE GM lens
1% chance to get the new 500mm f/4.0 GM (this lens has been patented by Sony but it’s likely to NOT be announced this year)

One more thing:
There will be a livestream of the event!

Spread the gospel on the web!

Sigma Reminder:
Sigma FE lens announcement will happen on July 11 at 9am London time! 35mm f/1.2 45mm f/2.8 and 14-24mm f/2.8 FE lens coming!

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Sigma officially confirmed the launch of the new FE lenses on July 11 at 9am London time! This would be:

1am in Los Angeles time
4am NYC time
10am Berlin time
16:00 Peking time
17:00 Tokyo time

These three lenses will be announced:

35mm f/1.2
45mm f/2.8
14-24mm f/2.8

We know of a fourth lens which will be available in late 2019 but its’ unclear if it will be announced on July 11:

24-70mm f/2.8

What’s very new with these lenses:

They are exlusively designed for Full Frame mirrorless system (there will be no DSLR version of these)
Sony E-mount and L-mount version will be announced on July 11
Nikon Z and Canon EOS-R versions will be announced later

Some additional info:

14-24mm f/2.8 is smaller than the current DSLR version (here)
The new 35mm f/1.2 lens has:
– Premium construction
– Lot of HR elements in construction, record low aberrations
– Record MTF of any FF lens at F1.2
– Ultra fast and silent AF, made also for video

Here is the teaser image:

Stay tuned on SAR for more info coming soon!

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14-24mm 2.8. It is not the same as the SLR version, smaller

There is no mockup of the 24-70 2.8 so it will not be available this summer

I am now starting to get some info about a possible Sony product announcement in late July. I actually got two different dates:

1) around July 17-18
2) around July 25

Maybe the July 17/18 date is “only” for the meeting with the press before the unveiling of the new gear. I will try to get some reliable confirmation the next days.

While I yet have no 100% confirmation I am guessing that indeed we will have a new Sony announcement in late July. The indirect proof is that Sony has registered three new camera codes and one lens (35mm f/1.8 FE).

Summary of what we know and have heard so far:

• possible Sony product announcement between July 17 and July 25.
• Sony officially registered three new camera codes in Asia. Two for E-mount and one for a Cybershot/RX camera. Usually those models will be unveiled within 1-2 months after registration.
• There are rumors saying that one of the new cameras model will be a “mass model”. Maybe a new A6500 successor or new entry or mid level A7 camera. Very wild rumor says it might be a direct Canon RP competitor named A5 or something like that
• The Sony 35mm f/1.8 F will definitely be announced on the late July event
• Sony did patent the 500mm f/4.0 and 100mm f/1.4 FE lenses. But I do not believe the 500mm GM will be announced in 2019. The 100mm GM on the other hand could be announced in 2019
• Sony A9II is rumored to be announced in August-October timeframe
• Sony A7sIII should be announced in late 2019 at earliest
• I got no rumors about what the new Cybershot/RX model might and no rumors at all about any possible A-mount camera.

Keep in mind Sigma is going to have a major announcement in mid July too! With four FE news lenses to be announced: 35mm f/1.2, 45mm f/2.8, 12-24mm f/2.8 (or 14-24mm f/2.8) and 24-70mm f/2.8.

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Oh man this is going to be super exciting the next weeks! Today Sony registered the next camera code! Now we have a total of three cameras and one lens that will be announced soon (within 1-2 months):

• Camera with code “WW716189” (we suspect this to be the A9II)
• Camera with code “WW246025 (cybershot)
• Camera with code “WW594724” (probably another E-mount camera)
• Sony 35mm f/1.8 F lens

Stay tuned also because I am starting to et details about when these will be announced!

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Two camera codes have been already officially registered by Sony

Nokishita writes:

Sony have just created a new product page for six interchangeable lens cameras (two of which are probably accessories pages) and one Cyber-shot.
It is important to note that there are many cases in which the existing product page is renewed when simply adding new firmware functions. New products will be released within about half a year.

So if two pages are for accessories we have four new E-mount pages. But we now that at least one major firmware update will be released soon for the Sony A9. Which means at max we have “three slots” open.

A good guess is that Sony will announce 2-3 E-mount cameras in 2019 (Sony A9II, A7sIII and the third could be the A6500 successor) and a new Cybershot.

And here is the summary of what to expect in 2019 from Sony (all SR5):

• At least a new High end E-mount camera with the code “WW71619” (we suspect this to be the A9II)
• Another Cybershot model which could be the one registered with the code “WW246025
• One or Two more E-mount cameras in autumn which could be the A7sIII (very likely) and the A6500 successor (with EVF in the center)
• New Sony 35mm f/1.8 FE lens

Get ready for an exciting second half of the year folks!

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There is a reliable source who gave me a lot of info about non-Sony gear. He recently met a Sony Guy in a very funny circumstance:

I also heard something from a very drunk Sony guy. He had seen a roadmap for products with some kind of sales forecast. One product (camera) was scheduled to launch this summer which Sony expects to sell a lot.

Now I am sure he is telling me the truth when he says he met the drunk guy…not so sure if the drunk Sony guy told the truth :)

But you know what they say…”In vino veritas”. So let’s assume that he did indeed tell the truth. If this is a camera that “Sony expects to sell a lot” it must be a model certainly more affordable than the A9II or A7sIII. So my guess is that the Drunk Sony guy was talking about the A6500 successor or A7rIV. What do you think?