Exactly a year ago Nikon, Canon and Panasonic launched their first Full Frame Mirrorless cameras to compete with Sony. It was weird that Sony did not react to those announcements immediately. No new products at Photokina and no new FF E-mount camera for a whole year until the recently announced A7rIV.

Well, a year after Sony is finally ready to launch a total of three new E-mount cameras in August/September!

Nokishita reports

Sony has new product pages that are currently “locked” for three models of interchangeable lens cameras, it seems that there is a possibility that all three models are interchangeable lenses cameras.

Our sources told us that Sony will have a first BIG press event the last week of August. With two new cameras to be unveiled to the press. I also heard about another announcement in September/October.

It’s unclear yet what Sony could announce. But hot candidates are the A6700, A7sIII and A9II…unless Sony wants to surprise us like they did with the A7rIV launch….in that case…what could it be?

Three Sony cameras are registered in Asia (via Nokishita)

I now have been told by a reliable source that Sony will announce TWO new camera during the last week of August! The source has been spot on with release times in the past so I am confident this rumor will be correct.

The source did not unveil info about what will be announced but told me that at least one of the two is not entirely “expected” by SAR readers :)

It’s unclear what these cameras will be but they will NOT be the A7sIII and NOT the A9II.

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One more Sony announcement in September/October:

This will be the fifth Sony announcement this summer. An unusual pace for Sony. And from what I heard after that late August announcement there will be more coming in September/October!

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Today Sony registered a new camera with the code “WW942051” in Asia. We can pretty safely say this is a new High End E-mount camera because the camera features the same 5.8GHz Wifi first introduced with the A7rIV. So this camera must be one of these three:

• Sony A7sIII
• Sony A9II
• Sony A6700

My very personal bet goes on the A6700. But that’s just my pure speculation.

Sony now has a total of three new cameras that will be announced in August/September. Two of them should be entry level cameras (could be RX or/and A5100 successor) and a High End camera:

1) A new low-mid level camera with 2.4GHz WiFi (code WW594724)
2) A new low-mid level camera with 2.4GHz WiFi (code WW642826)
3) New High End camera with 5.8GHz Wifi first introduced with the A7rIV (code WW942051).

There is an exciting time ahead and I am already receiving first info about a new announcement in August! Stay tuned folks!

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1) On the bottom right of the page you will see the red button (see screenshot on top). Subscribe to get notified via browser when there is a new post!

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Sony A7rIV will ship in the USA from Sept 12 at BHphoto, Adorama, Amazon.

CanonWatch reports about a new high-resolution EOS-R camera:

the upcoming EOS R will have a resolution “way beyond the Sony a7R IV“.

There are wild guesses that Sony launched the A7rIV earlier than expected because they knew Canon would launch a new High Resolution EOS-R camera in September/October. This is a wild guess but I know that Sony had rushed the launch of the previous A7rIII after Nikon had launched the D850.

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Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, BuyDig, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.
XLR-K3M Mic at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.

“Someone” posted the above image suggesting this might be a new A7sIII teaser. Truth is this is only a fun post from Androidlad and below you can also see a fun answer to this :)

P.S.: I only posted this because readers kept asking me about it. Easier for me to make a post on this :)

Time for a rumor recap:

Sony Cameras:
FACT: At this time Sony has already registered two new “entry-mid” level cameras in Asia. RUMOR: They could be the RX100VIIA (24-70mm lens version) and the RX10V (article here).
FACT: Sony confirms professional APS-C cameras are on their roadmap and said an enthusiast model is on the way (article here and article here).
FACT: Sony confirms new APS-C E-mount gear will be announced in 2019 and “exceed” expecations (article here).
FACT: Sony said the A7sIII will have more than people expect (article here).
FACT: Sony said A6500 successor is on the roadmap (article here).
RUMOR: Sony A7sIII is going to be announced this fall and feature a completely new kind of sensor (70% reliable – article here)
RUMOR: Sony A9II to be announced in time for the Tokyo Olympics (which means well before that)
RUMOR: Sony 8k sensors and new codec specification (90% reliable – article here).
RUMOR: Quad Bayer FF sensors from Sony (90% reliable – article here).
RUMOR: Sony A6500 successor has similar form factor and FZ1000 battery.

Sony Lenses:
FACT: Sony said f/1.2 FE lenses are a possibility (article here).
PATENT: Sony patented new 100mm f/1.4 and 500mm f/4.0 lenses (article here and article here).

Third party lenses:
FACT: Tamron said a new FE zoom lens will be announced as next (rumored to be a 70-200mm f/2.8 FE – article here).
FACT: Yongnuo 50mm f/1.8 E-mount lens to be announced soon (article here).
RUMOR: Yongnuo will also announce new 35mm f/1.8, 35mm f/2.0 and one 24-70mm FE lens this year! (90% reliable – article here)
RUMOR: New 50mm f/1.0 FE lens being developed by a chinese manufacturer (90% reliable – article here)

One more thing:
PATENT: Sony patented a new drone camera (article here).

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two Sony cameras still have to be announced soon (via Nokishita)

Sony’s new strategy is to announce a single product every 1-2 weeks. in June we got the 600mm and 200-600m lenses. Two weeks ago we got the 35mm f/1.8 FE. Last week the A7rVII and this week the RX100VII. And we know there is more to come!

Within the next weeks we shall see two more Sony camera announcements. This because Sony had registered two camera codes of yet to be announced cameras. Both cameras will not be High End E-mount cameras. As they don’t have the 5GHZ Wifi as the A7rIV does. I am pretty sure both the A9II and A7sIII would have fast Wifi. Told you many times before that the A9II and A7sIII are scheduled for a fall announcement at best.

What to expect?
I heard from one source that one of the new cameras should be the RX10V. If the sources is right we have one more entry-level camera to get. Could be a new APS-C E-mount camera or another Cybershot/RX model.

I have no info about new lens announcements so far…

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We got a lot of new gear the past 30 days! Here are all links:

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, BuyDig, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.
XLR-K3M Mic at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.

Sony RX100VII:
Sony RX100VII in the USA at BHphoto, Adorama, BuyDig and Amazon.
Sony RX100VII in EU at ParkcamerasUK, WexUK.

New Sony FE lenses:
Sony 200-600mm FE in USA at Amazon, BHphoto, FocusCamera, BuyDig, Adorama and Henyrs.
Sony 600mm FE GM in USA at Amazon, BHphoto, FocusCamera, BuyDig, Adorama and Henyrs.
Sony 35mm f/1.8 FE USA/CA at Adorama, Amazon, FocusCamera, BHphoto and Henrys.
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Sony 200-600mm FE in Europe at Amazon DE. Calumet DE. Amazon UK. WexUK. ParkCameras. Amazon FR. Amazon IT. Amazon ES.
Sony 600mm FE GM in Europe at Calumet DE.WexUK. ParkCameras.
Sony 35mm f/1.8 FE in Europe at Calumet DE, ParkCameras, WexUK, Calumet NL.
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Sony 200-600mm FE in Asia at Sony Japan. Sony Australia.
Sony 600mm FE GM in Asia at Sony Japan. Sony Australia.

Sigma FE lenses:
Sigma 35mm f/1.2 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.

Tamron 17-28mm f/2.8 FE:
In the USA at BHphoto, Amazon, FocusCamera, BuyDig and Adorama.
In Europe it’s available at Amazon DE, Calumet DE, WexUK, Park UK, Amazon IT, Amazon FR, Amazon ES, CameraTools NL.