Sony is rumored to launch a cashback offer on the A7s on May 21. I don’t know if that cashback offer will also run on other cameras and in what countries. I have heard of UK and Germany so far. Let’s hope it will run worldwide. This is the first cashback offer on the A7s yet.

Sony A7s store links:
Sony A7s in USA/CA at Amazon, Adorama, BHphoto, Sony USA, Sony Canada.
Sony A7s in Eu at Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PL. And Wex UK.
A7s Gariz leather case in [shoplink 27569 ebay]Black (Click here)[/shoplink], [shoplink 27570 ebay]Brown (Click here)[/shoplink], [shoplink 27571 ebay]Red (Click here)[/shoplink] and [shoplink 27572 ebay]Orange (Click here)[/shoplink].

The following info comes from a trusted source. He said:

“The new camera will not replace the a6000. But will be in different positioning like  nex-6  and  nex-7“

This matches the info I got from another source a couple of days ago:

“I have been told by a Sony rep that the new A6xxx will replace [shoplink 36468 ebay]the NEX-7 too[/shoplink]”

This sounds like the new A6xxx will be a hybrid between the A6000 and the [shoplink 36468 ebay]NEX-7[/shoplink]. Intriguing!

It’s rumored that Sony will have an E-mount announcement the coming days and before June.
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This one is from a new source and not confirmed by any trusted source or leak. But lately few trusted source proved to be wrong (wrong announcement date) and some non-trusted source proved to be right (Batis lens). So let’s see if that new source is spot on. I hope he is wrong because it would mean the A7rII will not get IBIS! Read here:

*Sony will be revealing the Apsc camera within a week.

*A7rII will remain with the 36mp sensor….Release will be before June but not announcement. No IBIS on the new A7rII but will have the new body/ergo style…Sony plans on keeping the IBIS(A7), R, and the S all exclusive to attract different markets in the photo/video world.. $-]

*Ax, will have the 59mp sensor and new raw sensor…(Hint for announcement: 5dsr will be heart broken when it compete against sales)

Would really be surprising if Sony would NOT add IBIS on the A7rII…

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May 20-21-22 announcement:
I keep receiving more confirmations that there is a major E-mount camera announcement next week around May 20-21-22! I also got some more info about cameras I will publish soon after I get some confirmations from other sources…

Today Sony’s Australia event:
Sony Australia had a meeting today with journalists and photographers but their touch and try session has been made with the current camera/lenses . Like it happened with the A7II and the recent FE lens announcements it looks like Sony prefers to announce new products in “solo” without any special journalist/photographers meeting like other companies do. Anyway, there are only 5-6 days now we have to wait to see the new E-mount stuff!

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Back in March a trusted source told me two things:
1) The A7rII is already in production and will likely ship in June (article here).
2) Sony has also a second 50MP camera model in the works (article here).

And right now I just got that directly from another Sony “insider” anonymous source:

We heard from our rep yesterday that there would be two new ff cameras announced both a7rmkii and a8?! He seemed to think that the a7rii would be as the a7ii, just better erg and is. The a8 is apparently the high MP 50+ body.

First of all thanks to the anonymous source! And damn, let’s hope this one now becomes real just like the SR3 Batis lens rumor we posted in January :)

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Sony Alpha – Mirrorless 60″ Commercial

I have been told that tomorrow Sony Australia meeting is a “sneak preview” of Sony products. It’s still unclear if Sony will announce a new camera within the next 24 hours. But if it’s not than we will definitely see them next week. UPDATE: One of the members said:

My feel is that its the RX100M4 and A6xx and not the A7Rii … although I might be wrong.

UPDATE_2: RX100m3 preorder page leads to a blank page now. Doens’t mean anything at all yet. So don’t read too much into it…for now.

Sony lately is known for playing a lot of cat and mouse game on the real announcement date. The new FE lenses example were shown at CP+ but pricing was announced 10 days later. That said it’s pretty clear what Sony want to launch in May-June: New A6100, A7rII and new RX cameras.

A tidbit: The commercial video you see above is running on Australian TV’s this week.

At last we have a more “solid” info about the possible new E-mount camera launch!

A long time trusted source contacted me to say that there is going to be a public E-mount event the days between May 20 and May 23. He has no details about the new camera(s) specs but it’s likely that Sony will announce a new A6xxx camera. He cannot confirm if the A7x (A7rII) camera will be announced on the same event although he is sure it’s coming soon.

A second source has been told by a Sony rep that the new A6xxx will replace [shoplink 36468 ebay]the NEX-7 too[/shoplink]. Don’t know if that means the A6xxx will get the tri-navi controls.

A third trusted source confirmed there is a Sony camera announcement scheduled for late May.

I will now try to get the exact launch date of the A6100 and A7rII. And be sure to subscribe our brand new newsletter to get an email when there is a hot leak about the new cameras:

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If you have some “rumor” to share just send me an anonymous messages here:
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