The new 70-400mm will be white like the just announced 500mm lens you see here on top

My (awesome!) sources contacted me to share some more details about the new lens. First I can safely put an SR5 value on that rumor. And this is actually a very new version of the older [shoplink 11687]Sony 70-400mm f/4-5.6 G SSM lens[/shoplink] lens. It has following new features:
1) The new II version is weather sealed!
2) It has new coatings.
3) It comes in white like the current super expensive 500mm f/4.0 lens (over $12.000 on BH).

But the changes are deeper than you think. The 70-400mm II G lens will actually be the first lens of a complete new Alpha lens line up! And that includes ONE single surprise I cannot unveil yet because I am  still trying to get some more info. But it is a surprise many of you will like. So please stay tuned on SAR. And if you can help me to find out more about the upcoming announcement sent me an email at sonyalpharumors@gmail.com or use the anonymous contact form on the right sidebar.

Thanks!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Image on top: The current Sony 70-400mm f/4-5.6 G SSM lens (not the upcoming new version!).

According to one of our top sources Sony is about to announce a new updated version of the current [shoplink 11687]Sony 70-400mm f/4-5.6 G SSM lens[/shoplink]. He didn’t unveil me what kind of changes the update will bring. But he is pretty sure it’s going to be announced within the next weeks.
Current lens price and specs can be found here: [shopcountry 11687].

March 13th announcement: A part of the A57, the 70-400mm updated lens and probably a new NEX-F3 camera I think there will be more new stuff coming. I got more info about other lenses but I still don’t know yet if all those new lenses will be announced on the same day or the months later. So if you have some “secret info” to share help me and send me your rumor using the anonymous contact form on the right sidebar. Thanks!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

And now it’s official! As we told you weeks ago Sony will have a new “special presentation” on March 15th. Our reader David found that invitation from Sony UK. From what we heard Sony will announce new Cameras AND Lenses on March 13th (two days earlier). So this event may be related to the new stuff. The Sony A57 with 16 Megapixel will arrive for sure, probably a new NEX-F3 too and than new Alpha lens(es?). I am working on details about the upcoming announcements and will post more info the next days.

SLR magic launched a new Toy Lens Bokemorphic lens for the NEX system which is based on the current [shoplink 11186 ebay]28mm f/2.8[/shoplink] design. You can read a first review of the lens at Koofle (Click here).

Just came back at home and found some good news in my mailbox (via trusted sources). New Alpha and NEX lenses are coming soon! At least one lens for each system…but there could be more. I am still working to get full details of the lenses. Spread the word guys! Tonight may be a Canon night, but the Sony time is coming soon too ;)

A fake A600 rendering via Photographic Central

One of my trusted sources just sent me a quick note saying that the A600 rumor posted by C.Garrard isn’t correct. According to that source the A600 rumor is fake and he goes also one step further saying that there is no plan within Sony to make a DSLR camera in future. This can of course change, but in the short and mid term you should not expect any new optical viewfinder in any Sony camera.

I want to highlight that while the source is usually very good in providing Sony insider news the rumor hasn’t been confirmed by other trusted sources yet. So please take it not as a definitive 100% news. As usual I hope more sources can confirm or deny this soon. I for myself hope the rumor is NOT true :)

UPDATE_2: Another TOP source just confirmed that he never heard about a new A600 model. And in defense of my friend Carl I want to add that maybe Sony developed the A600 but in the end decided to not launch it at all for some reason. I know from my experience as rumor-writer that this can happen.

P.S.: Crutchfield discontinued the A580, which will probably the last DSLR camera ever made by Sony.

Reminder: Be sure to be here on SAR on March 13th as there will be a major Sony announcement! It will become pretty busy here on SAR the next days :)

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Today Sony announced new compact cameras. The DSC-HX10V, DSC-HX20V, DSC-HX30V, DSC-HX200V, DSC-WX150, DSC-W690, DSC-TX66, DSC-TX20 and DSC-H90 (Click on the camera names to check the specs).

Nothing exciting but you should know that Sony is planning a big event on March 13th. I have been told by trusted sources that this is a major event that will not only launch the new A57 but also other new “stuff”. I am still not sure about the exact list of announced cameras. I heard about a new NEX-F3, new lenses and new NEX camcorders. Carl Garrard also got rumors about an A600 with optical viewfinder but my sources couldn’t confirm if the rumor is correct. There will be no new FF camera announcement but maybe Sony will show the A99 prototype too (that’s my speculation). And on March 29th Sony will announce the new [shoplink 8461]A77[/shoplink] and [shoplink 8459]A65[/shoplink] firmware too…

I kindly ask my sources if they can send me some more info about the March 13th event. It will help me to sort out the info I am getting now. Thanks!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!