Curiosity: Renewed Sony Store Sapporo now focuses on video and vloggers

Mynavi reports about the renewed Sony Store in Sapporo. It’s very interesting to learn that the main focus is on “video”. Here is thegGoogle translated summary by Digicameinfo:

• Sony was one of the first to switch digital cameras to focus on moving images, and made hits one after another with “α”, “VLOGCAM” and “Cinema Line”. This summer, the directly managed store “Sony Store” was also renewed with a policy of emphasizing video.
• Sony has embarked on a renewal of directly managed stores, starting with Sony Store Sapporo. The keyword for the renewal is “video,” which is attracting an increasing number of people, especially among young people. In addition to providing a place where you can experience video shooting, editing, and distribution with lectures by staff with specialized knowledge for free, we also offer a service that allows visitors to commercial facilities to rent cameras for free and experience video shooting. .
• It gives a glimpse of the aim of acquiring new Sony fans and enthusiastic Sony users by giving young people the image of “Sony for videos” and “α for videos”.
• Two video experience corners are prepared, and one table is tailored to the shooting & distribution corner with the image of a video distributor’s work desk. Another table is the video editing corner, where you can experience full-fledged video editing using software such as Catalyst Browse and DaVinci Resolve.
• The use of the video experience corner is free, and reservations can be made online by specifying the date and time and the stylist in charge. One time is basically 60 minutes long, so you can take your time. It is difficult for general mass retailers to provide a free video experience in such a fulfilling environment, and it is likely to become a hot spot for those who are interested in videos.